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The Sales Acceleration Formula
224 pages, 2015
The Sales Acceleration Formula is a book by Mark Roberge that provides readers with a scalable and predictable approach to growing revenue and building a winning sales team by using technology and inbound selling.
As an MIT alum with an engineering background, Roberge challenges the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
In this book, he reveals his formulas for success. Readers will learn how to apply data and technology to every aspect of accelerating sales, including hiring, training managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries.
In The Sales Acceleration Formula, Mark Roberge emphasizes the importance of hiring the right salespeople. He suggests using a scientific approach to hiring, which includes defining the qualities of a successful salesperson, creating a scoring system, and continuously refining the process based on results.
Roberge believes that training is crucial for a successful sales team. He suggests creating a comprehensive training program that includes product knowledge, sales skills, and company culture. This will ensure that your sales team is well-equipped to sell your product effectively.
The book explores the importance of effective sales management. Roberge suggests that managers should focus on coaching their team, setting clear expectations, and providing regular feedback. This will help your sales team to continuously improve and achieve their targets.
Roberge encourages readers to develop a data-driven sales strategy. This involves using data to understand customer behavior, identify opportunities, and make informed decisions. By doing so, you can optimize your sales process and increase your revenue.
In The Sales Acceleration Formula, you'll find that technology plays a key role in sales acceleration. Roberge suggests using technology to automate routine tasks, track performance, and analyze data. This will help your sales team to be more efficient and effective.
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Mark Roberge's book provides a clear, strategic approach to sales that is unique, data-driven, and highly effective.
Brian Halligan - HubSpot CEOThe Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.
Jill Konrath - Sales StrategistMark Roberge has done something incredible with this book - he's managed to combine both art and science in sales.
Mike Volpe - Marketing ExecutiveThe Sales Acceleration Formula is a book that will change the way you think about selling and scaling your business.
David Meerman Scott - Marketing StrategistRecommendations
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The Sales Acceleration Formula found in libraries
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