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The Pursuit of Wow!

349 pages, 1994

business & management

business & management

1082 books


909 books

Tom Peters, a management guru, offers The Pursuit of Wow! as a practical guide for navigating the chaotic corporate world. The book is organized into more than 200 thought- and action-provoking elements, including dialogues with entrepreneurs establishing new markets. Peters believes that businesses need to make the transition from being grounded in reality to operating in the cyber stage. To do so will require them to wow their audiences with unique thinking.

Embrace Change

In The Pursuit of Wow!, Tom Peters encourages readers to not only accept change but to actively seek it out. He believes that change is the only constant in life and that it's crucial for personal and professional growth. So, don't be afraid of change, instead, see it as an opportunity to learn and grow.

Innovation is Key

Peters emphasizes the importance of innovation in the book. He suggests that to stand out in a crowded market, you need to be different and better. So, take a look at your current situation and find ways to innovate and improve. Remember, it's not about being perfect, it's about being unique.

Customer is King

One of the key takeaways from The Pursuit of Wow! is the importance of customer satisfaction. Peters argues that businesses should focus on creating a wow experience for their customers. So, dig into your customer service strategies and see how you can make your customers say 'wow'.

Value of Passion

Peters believes that passion is a powerful driving force. In his book, he encourages readers to find what they are passionate about and pursue it relentlessly. So, explore your interests and passions, and see how you can incorporate them into your life and work.

Importance of Personal Branding

The Pursuit of Wow! also highlights the importance of personal branding. Peters suggests that everyone has a personal brand, whether they realize it or not. He encourages readers to take control of their personal brand and use it to their advantage. So, take some time to research and understand your personal brand, and see how you can use it to achieve your goals.


authorSeth Godin

Seth Godin

educatormarketermedia personalityauthor

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