Experiments have become a standard part of the decision-making process for technology companies. No tech company would make major changes to its platform without first running experiments to understand how they would influence user behavior, and in this book, Michael Luca and Max Bazerman explain why experiments are so important in a data-driven world.

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In The Power of Experiments, Max H. Bazerman emphasizes the importance of experimentation in decision-making. He suggests that by conducting experiments, we can explore different outcomes and make more informed decisions. It's a great way to test theories and assumptions before making big decisions.

The Importance of Experimentation

Bazerman explores the role of bias in decision-making. He explains that our biases can often lead us to make poor decisions, but through experimentation, we can challenge these biases and find better solutions. It's a fascinating look into how our minds work and how we can improve our decision-making skills.

The Role of Bias

The author highlights the power of data in decision-making. He explains that experiments provide us with valuable data that can guide our decisions. So, if you're a fan of data-driven decision making, you'll definitely want to check out this book.

The Power of Data

Bazerman also discusses how experiments can impact business decisions. He provides examples of companies that have used experiments to improve their products and services. It's a great read for anyone interested in business strategy and innovation.

The Impact of Experiments on Business

Lastly, he doesn't shy away from discussing the ethical considerations of experimentation. He encourages readers to consider the ethical implications of their experiments and to conduct them responsibly. It's a thought-provoking discussion that adds another layer to the book.

The Ethical Considerations

The Power of Experiments

Feed your brain with the highest recommend Non-Fiction books by top authors, covering a wide range of topics. Includes ratings and reviews.

non-fiction

John

It begins with the ball rising into the air for the initial serve and ends with the final point. McPhee, in examining the backgrounds and attitudes which have moulded the players' games, provides a brilliant, stroke-by-stroke description of a tennis match between Arthur Ashe and Clark Graebner, which took place at Forest Hills in 1968.

Tim Ferriss is an American author, entrepreneur, and public speaker. He is best known for his bestselling book, The 4-Hour Workweek, and for his podcast, The Tim Ferriss Show. Ferriss has been featured in the Time 100 Most Influential People list and has been recognized as one of Fast Company's "Most Innovative Business People."
Ferriss was born in East Hampton, New York, in 1977. He attended St. Paul's School in Concord, New Hampshire, and graduated from Princeton University with a degree in East Asian Studies in 2000. After college, he worked in sales and marketing for a data storage company before starting his own business, BrainQUICKEN, which he eventually sold.
In 2007, Ferriss wrote The 4-Hour Workweek, which became an international bestseller. The book proposed a new way of working that focused on efficiency and productivity and encouraged readers to pursue their dreams and passions. The book was credited with launching the "lifestyle design" movement and has been translated into 35 languages.
In 2010, Ferriss launched his podcast, The Tim Ferriss Show, which is now one of the most popular podcasts in the world. He interviews high-profile guests from various fields, including business, sports, and entertainment. Ferriss has also written several other books, including The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.
Ferriss has been an active investor, advisor, and board member for a number of companies, including Uber, Evernote, Shopify, and Duolingo. He is a founding member of the Silicon Valley investment firm K9 Ventures and is also a venture partner at the venture capital firm Collaborative Fund.
Ferriss is active in the philanthropic community and has been involved with a number of charities, including DonorsChoose.org, The International Rescue Committee, and the Michael J. Fox Foundation. He is also a member of the Clinton Global Initiative.

Daniel Pink is an award-winning author and speaker whose books on business and professional success have sold millions of copies in dozens of countries and been translated into over 35 languages. His latest book, When: The Scientific Secrets of Perfect Timing, a New York Times and Wall Street Journal bestseller, is a deep dive into the science of timing.
Pink has written six books, including four New York Times bestsellers. His first book, Free Agent Nation, set off a national debate on the changing nature of work and was praised by former U.S. President Bill Clinton and Harvard Business School professor Michael Porter. His second book, A Whole New Mind, predicted the rise of right-brain thinking in the workplace and spent six months on the New York Times bestseller list.&nbsp;
His third book, Drive, a No. 1 New York Times and Wall Street Journal bestseller, explored the science of motivation and revealed the surprising truth about what really drives us to succeed. His fourth book, To Sell is Human, looked at the changing nature of sales, and was named one of the best books of the year by Amazon, Apple, and the Financial Times. His fifth book, When, is a deep dive into the science of timing.&nbsp;
As well as writing books, Pink is a leading business speaker and consultant. He has been described by the American Management Association as “one of the most influential business thinkers in the world,” and millions of people around the world have watched his talks. He has advised a range of leading organizations, including the United States and British governments, Microsoft, Pixar, and the NFL.&nbsp;
Pink has also been a contributing editor at Wired, a columnist for the Sunday Telegraph, and a frequent commentator on National Public Radio. He was a top-ranking student at Northwestern University, where he won a Goldman Sachs Global Leadership Award, and he holds a degree in philosophy from Yale University.&nbsp;
Pink’s books have been praised by a wide range of business, academic, and political leaders. Former U.S. President Barack Obama said of Pink’s book Drive, “It’s a book that every leader in America should read.”&nbsp;
Daniel Pink’s books, talks, and consulting services have inspired millions of people around the world. He is widely recognized as one of the leading authorities on business, motivation, and success.

Daniel

Stephen Dubner is a New York Times bestselling author, journalist, and radio and TV personality. He is best known for co-authoring the Freakonomics book franchise, which has sold over 5 million copies worldwide. Dubner has also written for the New York Times Magazine, The New Yorker, and National Geographic and created the popular Freakonomics Radio podcast.
Born in a small town in upstate New York, Dubner graduated from Appalachian State University in Boone, North Carolina. After college, he moved to New York City and worked as a writer and editor at various magazines, including Esquire, Money, and The New York Times Magazine. During his time at the Times Magazine, Dubner met University of Chicago economist Steven Levitt, and the two began their partnership.
In 2005, Dubner and Levitt wrote the popular book Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, which became a runaway success. The book has been translated into 35 languages and spent over two years on the New York Times bestseller list.
In 2008, Dubner and Levitt followed up Freakonomics with SuperFreakonomics. This book, like its predecessor, was a commercial success and was translated into 22 languages. The duo has since released four more books in the Freakonomics franchise, including Think Like a Freak and When to Rob a Bank.
In 2010, Dubner and Levitt launched Freakonomics Radio, a weekly podcast. The podcast has been downloaded over 55 million times, won numerous awards, and is broadcast in over 100 countries. Dubner also hosts the podcast, interviewing guests from various fields and exploring the world through an economic lens.
Dubner has also received numerous awards and honors, including being named one of the 100 Most Creative People in Business by Fast Company. He has also been a featured speaker at conferences, summits, and universities around the world.
Dubner continues to write and speak about economics, data, and human behavior. He lives in New York with his wife and two children.

Stephen

Samin Nosrat is a chef, teacher, and author of the bestselling cookbook "Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking." She is also the host and co-creator of the Netflix series of the same name, which debuted in 2018.
Nosrat was born in Iran and moved to the United States when she was a child. She began her culinary career working in restaurants in California before attending culinary school at the Culinary Institute of America. After completing her education, she worked as a cook and then a chef at several renowned restaurants in the San Francisco Bay Area, including Chez Panisse, where she honed her skills in using fresh, seasonal ingredients.
In "Salt, Fat, Acid, Heat," Nosrat introduces readers to the four elements that she believes are essential to good cooking: salt for flavor, fat for texture and richness, acid for balance, and heat for transformation. The book is divided into four sections, one for each element. It includes a wide variety of recipes that illustrate how to use these elements to create delicious and satisfying dishes.
Nosrat's approach to cooking is rooted in simplicity and encourages readers to trust their instincts and taste buds. She emphasizes the importance of understanding and utilizing the fundamental building blocks of cooking rather than relying on specific recipes or techniques.
The Netflix series of the same name, which is based on the book, follows Nosrat as she travels to different parts of the world to explore the ways in which different cultures use salt, fat, acid, and heat in their cooking. The show received positive reviews and was praised for its engaging and informative approach to teaching cooking.
In addition to her work as a chef, teacher, and author, Nosrat is also a food writer and has contributed to various publications, including The New York Times, Bon Appétit, and Lucky Peach. She has also been recognized for her work in the culinary industry and has received multiple awards and accolades, including a James Beard Award for her writing.
Overall, Samin Nosrat is known for her approachable and informative cooking style, which emphasizes the importance of understanding and utilizing the fundamental building blocks of cooking. She is a respected chef, teacher, and author, who has significantly impacted the culinary industry through her bestselling cookbook, her Netflix series, and her contributions to various publications.

Samin

Roger Federer

Malcolm Gladwell

David Foster Wallace

In Levels of the Game, John McPhee shows us the importance of keen observation. He meticulously details every move in a tennis match, teaching us to pay attention to the smallest details. This can be applied in our daily lives - by observing more, we can understand and learn more.

The Power of Observation

McPhee doesn't just focus on the game, he also explores the personalities of the players. He shows us that understanding people, their motivations and their backgrounds can give us a deeper insight into their actions. This is a valuable lesson for our interactions with others.

Understanding People

The book highlights the strategic thinking that goes into every tennis match. It's not just about physical skill, but also about outsmarting your opponent. This can be a great lesson for us in our personal and professional lives - strategy can often be the key to success.

The Importance of Strategy

McPhee shows us how pressure can affect performance. In high-stakes situations, even the best players can crack. This can help us understand our own reactions to stress and pressure, and find ways to manage it better.

The Role of Pressure

Levels of the Game is a great example of sports writing at its best. McPhee's detailed descriptions and deep understanding of the game make it a compelling read. If you're a fan of sports or good writing, you should definitely check out this book.

The Beauty of Sports Writing

Levels of the Game

Truman

Capote's In Cold Blood—a spellbinding true-crime narrative, a work that transcends its moment and yields poignant insights into the nature of American violence—is the bestseller that haunted its author long after he finished writing it. On November 15, 1959, in the small town of Holcomb, Kansas, four members of the Clutter family were savagely murdered by blasts from a shotgun held a few inches from their faces.&nbsp;
There was no apparent motive for the crime, and there were almost no clues. As Truman Capote reconstructs the murder and the investigation that led to the capture, trial, and execution of the killers, he generates both mesmerizing suspense and astonishing empathy.

Tom Hanks is an American actor, producer, and director who has had a successful career in the film industry for several decades. He is widely considered one of his generation's greatest actors and has received numerous accolades for his performances, including two Academy Awards for Best Actor.
Hanks began his acting career in the 1980s with small roles in films such as "He Knows You're Alone" and "Bosom Buddies." He gained widespread recognition in the mid-1980s with his portrayal of the lovable everyman character in films such as "Big" and "A League of Their Own." These performances established him as a leading man in Hollywood and led to more prominent roles in films such as "Philadelphia" and "Forrest Gump."
Hanks' portrayal of the slow-witted but kind-hearted Forrest Gump in the 1994 film of the same name earned him his first Academy Award for Best Actor. He won the award again in 2000 for his portrayal of real-life figure Chuck Noland in "Cast Away." Both films were critical and commercial successes and solidified Hanks' status as a leading Hollywood actor.
Throughout his career, Hanks has also been known for his ability to take on diverse roles and characters. He has played historical figures such as Abraham Lincoln, Jim Lovell, and Davy Crockett, as well as fictional characters such as Sheriff Woody in the Toy Story franchise and Robert Langdon in The Da Vinci Code. He has also directed and produced several films, including "That Thing You Do!" and "Larry Crowne."
In addition to his acting and filmmaking career, Hanks is also known for his philanthropy and humanitarian efforts. He has been involved with several charitable organizations, such as the Stand Up to Cancer campaign and the International Rescue Committee. He has also been an advocate for various causes, such as environmental protection and LGBTQ rights.
Tom Hanks is also well-known for his voice actor work. He has lent his voice to several animated films and television shows, such as "The Polar Express," "Toy Story," and "The Simpsons." He has also narrated several documentaries and other non-fiction programs.
Hanks has also been recognized for his contributions to the film industry and his craft. He has received numerous awards and honors throughout his career, including multiple Golden Globe Awards, Screen Actors Guild Awards, and BAFTA Awards. He has also been inducted into the Hollywood Walk of Fame and has been honored with the Kennedy Center Honors.
In addition to these recognitions, Hanks is known for his sense of humor and ability to make light of even the most difficult situations. He has made numerous appearances on talk shows and comedic programs and has hosted events such as the Academy Awards, Golden Globe Awards, and the Kennedy Center Honors.
Hanks is also known for his personal life, he married actress Rita Wilson in 1988, and they have been together since. They have two children together, and Hanks also has two children from his previous marriage. He is known for being a family man and often speaks fondly of his wife and children in interviews.
Tom Hanks is a true icon in the film industry, not only for his acting abilities but also for his contributions as a filmmaker and his dedication to philanthropy and humanitarian causes. He is widely respected and admired by audiences, critics, and his peers. His legacy will continue to live on through the many memorable characters he has portrayed and his films.

Sam Harris is an American neuroscientist, philosopher, and author. He is the founder and CEO of Project Reason, a non-profit organization that promotes science and secularism. Harris is known for his critiques of religious faith and his promotion of scientific rationality and secular humanism. He has written several books, including "The End of Faith," "Letter to a Christian Nation," "The Moral Landscape," "Free Will," and "Waking Up: A Guide to Spirituality Without Religion." Harris is also a frequent speaker and commentator on neuroscience, philosophy, and religion issues.
Sam Harris hosts a podcast called "Making Sense," produced by his non-profit organization, Project Reason. The podcast features Harris having in-depth conversations with various guests, including scientists, scholars, authors, and other public figures. Topics of discussion on the podcast include science, philosophy, politics, and current events. The podcast is released weekly, and episodes can be found on various platforms such as iTunes, Spotify, and YouTube. The podcast has been running since 2013 and has been well-received by listeners for its in-depth and thought-provoking conversations.
Harris has written extensively on neuroscience and its implications for understanding the nature of consciousness, free will, and morality. In addition, he is known for his work on the neural basis of belief and emotion and his critiques of traditional religious and spiritual beliefs.
Project Reason is a non-profit organization that promotes scientific understanding and critical thinking on issues related to religion, morality, and politics. It provides a forum for open and rational discussion of these topics and works to combat the influence of dogmatism and superstition in public life. Some of the activities of Project Reason include public lectures, debates, discussions with experts in various fields, and the production of multimedia content such as podcasts, videos, and articles. Harris' organization also provides educational resources and materials for educators and students.

Ben Shapiro is an American conservative political commentator, public speaker, author, and radio host. Born in 1984 in Los Angeles, California, Shapiro began writing at a young age, eventually becoming editor-in-chief of the UCLA student newspaper. After graduating from Harvard Law School, Shapiro worked as a lawyer. Then in 2007, he began writing a column for Creators Syndicate and eventually began hosting a daily political talk radio show.
Shapiro is known for his controversial opinions, especially on issues such as abortion, gun control, and same-sex marriage. He has been a vocal critic of President Barack Obama and accused of sexism and racism. Shapiro has also written several books, including Brainwashed: How Universities Indoctrinate America's Youth, which criticizes the left-leaning atmosphere in higher education, and Primetime Propaganda: The True Hollywood Story of How the Left Took Over Your TV, which examines the influence of Hollywood on American culture.
Shapiro's views have earned him both praise and criticism. He has been called an "intellectual powerhouse" by some, while others have criticized him for being too harsh and making inflammatory remarks. He is an outspoken supporter of Israel and has been criticized for his views on the Israeli-Palestinian conflict. Shapiro has argued that the Palestinian Authority has created a culture of hate and incitement and that the Palestinian leadership should be held responsible for the violence in the region.
Shapiro has appeared on many television and radio programs, including The O'Reilly Factor, Fox &amp; Friends, and his show, The Ben Shapiro Show. He has also written for various publications, including The Daily Wire, National Review, and Breitbart News. In addition, he is a frequent guest lecturer at universities and other venues.
Shapiro has also been the subject of much controversy. In 2019, he was criticized for comments he made about transgender individuals. He also received backlash for calling for a boycott of the National Football League for their decision to allow players to kneel during the national anthem in protest of police brutality. Another controversy occurred when Shapiro was invited to speak at the University of California, Berkeley. His speech was met with protests, with some students and faculty arguing that his views were too extreme.
Shapiro's views and opinions on various topics have made him a polarizing figure. While some laud him for his intelligence, wit, and courage to stand up for his beliefs, others see him as a divisive figure who espouses extremist views. Whatever one's opinion of him, it is clear that Shapiro has had an impact on America's political and cultural landscape.

Tom Wolfe

Norman Mailer

Joyce Carol Oates

Stephen King

In Cold Blood by Truman Capote explores the complexity of human nature. He shows us that people aren't just 'good' or 'bad', but a mix of both. This book will make you question your own beliefs about morality and justice.

The Complexity of Human Nature

Capote spent six years researching for this book, and it shows. The level of detail in the narrative is astounding. It's a great example of how deep research can bring a story to life.

The Power of Detailed Research

The book takes a look at how the environment and circumstances can shape a person's behavior. It's a thought-provoking exploration of nature versus nurture that will make you see things from a different perspective.

The Impact of Environment on Behavior

Truman Capote's storytelling skills are on full display in In Cold Blood. He masterfully blends fact and fiction to create a gripping narrative. If you're interested in writing, you'll find a lot to learn from his style.

The Art of Storytelling

In Cold Blood doesn't shy away from showing the consequences of actions. It's a stark reminder that our choices have far-reaching effects. Reading this book might make you think twice about the decisions you make in your own life.

The Consequences of Actions

In Cold Blood

Simon

Information Graphics: Human Body is a visually stunning series and a book of the highest pedigree.  It shows how interesting and humorous scientific information can be by presenting complex facts about the human body in stylish infographics.  It was researched byDatablog expert Joe Atkinson and designed by the father of infographics, Peter Grundy. 

Jessica Hische is a graphic designer, illustrator, and author based in San Francisco. She is best known for her hand lettering, typography, and illustration work in the design and advertising industry.
Hische began her career as a freelance designer in 2005, working with various clients on various design projects. She quickly gained recognition for her unique and elegant hand lettering style, and her work began to be featured in publications such as Communication Arts, Print, and HOW magazine.
In addition to her design work, Hische is also an accomplished author. She has written several books on design and typography, including "In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector" and "Tomorrow I'll Be Brave." Both books offer a glimpse into Hische's creative process and provide valuable insights and tips for designers and illustrators.
Hische has also been a guest speaker at several design conferences and events, sharing her knowledge and experience with other designers and creative professionals. She is also known for her "Daily Drop Cap" project, a series of illustrated letters she created and shared daily on her website.
Overall, Jessica Hische is a highly respected and accomplished designer, illustrator, and author, known for her beautiful hand lettering and typography work. Her unique style, attention to detail, and dedication to her craft have earned her a reputation as one of the industry's most talented and influential designers.

Jessica

Coleen Baik is an accomplished artist and designer with a diverse background and range of experiences. She has an extensive background in the field of design, having worked with some of the most renowned companies in the industry. She is an independent 2D artist and designer specializing in hand-drawn animation and illustration. She uses Photoshop to bring her animations to life, and her stories have focused on the personal journey and return.
As a member of the early design team at Twitter, Coleen helped shape the platform's visual identity and played a crucial role in making it the widely-used platform it is today. After her tenure at Twitter, she took on the role of an advisor at Medium, where she helped guide the design direction of the platform and contributed to its growth. Most recently, she was a principal designer at Sequoia Capital, where she worked on a wide range of projects and helped shape the company's design strategy.
In addition to her work in the technology industry, she has also worked as a communications director for a peace mission in North Korea and as a farmhand in rural Italy. These diverse experiences have likely given her a unique perspective and set of skills that she brings to her work as an artist and designer. Her experiences as a farmhand in rural Italy have likely given her an appreciation for the natural world, which she often incorporates into her artwork.
Coleen writes about her work in progress in her newsletter, "The Line Between." It is a great way for her followers to stay updated with her latest projects and gain insights into her creative process. Her latest animated short is “Tuscany,” which tells a story of love and longing.
Her portfolio showcases her animation and illustration skills and demonstrates her ability to create visually compelling stories that resonate with audiences. She has a keen eye for detail and a unique style that sets her apart from other artists in the industry.
Coleen has also had the privilege of working with activists such as Gloria Steinem, which has given her a deep understanding of the power of design to bring about change. She is a versatile designer with a deep understanding of different mediums and the skills to create engaging and evocative animations. With her unique blend of skills, experiences, and perspectives, Coleen Baik is an artist and designer whose work is sure to leave a lasting impression.

Coleen

Simon Rogers emphasizes the importance of visual data in his book, Information Graphics. He suggests that complex data can be made more understandable and engaging when presented visually. So, if you're dealing with a lot of data, take a look at how you can present it in a more visual way.

The Power of Visual Data

One of the key points Rogers makes is the art of simplification. He believes that the best information graphics are those that simplify complex information. This is a great reminder for us to always find ways to simplify our work and make it easier for others to understand.

The Art of Simplification

Design plays a crucial role in communication, according to Rogers. He explores how good design can make information more accessible and engaging. If you're interested in design or communication, you'll find a lot of valuable insights in Information Graphics.

The Role of Design in Communication

Accuracy is paramount when it comes to information graphics, as Rogers points out. He stresses that even the most beautifully designed graphic can lose its impact if the information it presents is inaccurate. So, always double-check your facts before you share them.

The Importance of Accuracy

In Information Graphics, you'll also get to see how information graphics have evolved over time. Rogers takes you on a journey from the earliest forms of data visualization to the cutting-edge graphics of today. It's a fascinating look into the history and future of this field.

The Evolution of Information Graphics

Information Graphics

Héctor

For every fan of manga, anime, J-pop, or Zen, A Geek in Japan is a hip, smart and concise guide to the land that is their source. Comprehensive and well-informed, it covers a wide array of topics in short articles accompanied by sidebars and numerous photographs, providing a lively digest of the society and culture of Japan.
Designed to appeal to the generations of Westerners who grew up on Pokemon, manga, and video games, A Geek in Japan reinvents the culture guide for readers in the Internet age.
Spotlighting the originality and creativity of the Japanese, debunking myths about them, and answering nagging questions like why they're so fond of robots, author Hector Garcia has created the perfect book for the growing ranks of Japanophiles in this inspired, insightful, and highly informative guide.

Derek Sivers is an American writer, musician, programmer, and entrepreneur best known for being the founder and former president of CD Baby, an online CD store for independent musicians.
Sivers was born in the United States in 1969 and grew up in rural Washington. He was interested in music and computers from an early age and taught himself how to program in BASIC at the age of nine. He became a professional musician and programmer in the mid-1990s and moved to New York City in 1997.
In 1998, Sivers launched CD Baby, an online store that allowed independent musicians to sell their CDs directly to fans. The company was an immediate success and quickly became one of the most successful independent music stores on the internet. In 2008, Sivers sold CD Baby to Disc Makers for $22 million.
In addition to his work with CD Baby, Sivers has been involved in a number of other entrepreneurial ventures. He is the founder of MuckWork, a virtual assistant service for musicians, and Wood Egg, a business-advice publishing company. He also serves as an advisor to several startups, including Twitter.
Sivers is also a prolific writer and speaker. He is the author of Anything You Want: 40 Lessons for a New Kind of Entrepreneur, and his TED Talks have been viewed more than four million times.
In addition to his business activities, Sivers is also a musician, playing drums in the band Jigsaw Posse. He has released two solo albums and has contributed music to a number of films, television shows, and video games.
Derek Sivers is an inspiring example of an entrepreneur who has achieved success through hard work, tenacity, and creativity. He has built a successful business, written a bestselling book, and has become an influential voice in the world of independent music. His story is one of determination, passion, and perseverance, and he is an inspiration to entrepreneurs everywhere.

Derek

Chris Anderson

Guy Kawasaki

Danny Choo

Mark Frauenfelder

Steve Wozniak

In A Geek in Japan, Héctor García takes you on a journey to explore the rich and unique culture of Japan. From traditional arts to modern pop culture, he provides a comprehensive overview that will help you appreciate the country's customs and traditions.

Understanding Japanese Culture

If you're interested in doing business in Japan, this book is a must-read. García provides valuable insights into Japanese business etiquette, helping you navigate the corporate world in Japan with ease.

Insight into Japanese Business Etiquette

Anime, manga, and video games are just a few aspects of Japanese pop culture that García explores in his book. If you're a fan of these, you'll find his research fascinating and it might even inspire you to dig deeper into the world of Japanese pop culture.

Exploration of Japanese Pop Culture

A Geek in Japan also offers a basic introduction to the Japanese language. While it won't make you fluent, it will give you a good starting point if you're interested in learning the language.

Learning Japanese Language

García's book is not just about culture and language, it also serves as a travel guide. He shares his favorite places to visit, eat, and shop in Japan. So, if you're planning a trip to Japan, make sure to check out his recommendations.

Travel Guide to Japan

A Geek in Japan

In Greenville, New Hampshire, a small town in the southern part of the state, Henri Vaillancourt makes birchbark canoes in the same manner and with the same tools that the Indians used. In The Survival of the Bark Canoe, McPhee tells the story of this ancient craft and details a 150-mile trip through the Maine woods in those graceful survivors of prehistoric technology.&nbsp;
As he describes his expedition with Vaillancourt, McPhee also traces the evolution of the bark canoe, from its beginnings through the development of huge canoes used by fur traders in Canada's North Woods; where these vessels played a key role in opening up wilderness areas.

Nicholas Thompson is an American journalist and magazine editor. He is currently Wired's editor-in-chief, a magazine covering technology, science, culture, and business. He previously served as a senior editor at The New Yorker and as a staff writer for The New York Times, where he covered technology, politics, and culture. He has also been a contributing editor at The Atlantic.
Throughout his career, Thompson has reported on a wide range of topics, including technology, science, business, and culture, focusing on the intersection of technology and society. He is considered a leading voice on technology, innovation, and their impact on society, and he has interviewed many of the most influential figures in technology, science, and business.
In addition to his work as an editor and journalist, Thompson is also a frequent speaker on technology and innovation; he often gives speeches and talks on these topics and is considered an expert on the future of technology; he has also been a guest commentator on various news networks, radio, and podcasts.
Overall, Nicholas Thompson is a well-respected journalist, editor, and commentator with a long-standing reputation for his coverage of technology and its impact on society. He is considered a thought leader in technology, science, and business and has interviewed many of the most influential figures in these fields.

Nick

In The Survival of the Bark Canoe, John McPhee takes us on a journey that highlights the beauty and intricacy of canoe craftsmanship. He shows us that creating a bark canoe is not just a process, but an art form that requires patience, skill, and a deep understanding of nature.

Appreciation for Craftsmanship

McPhee's book encourages us to reconnect with nature. He paints a vivid picture of the wilderness, making us feel as if we're right there with him on his canoeing adventure. It's a reminder of the peace and tranquility that can be found away from the hustle and bustle of modern life.

Connection with Nature

The Survival of the Bark Canoe is a testament to the importance of preserving traditional skills and knowledge. McPhee's detailed account of the canoe-making process shows us that these age-old techniques are still relevant and valuable today.

Preservation of Tradition

McPhee's storytelling skills are on full display in this book. He weaves together personal anecdotes, historical facts, and technical details in a way that's engaging and easy to understand. It's a great example of how a good story can make even the most complex topics accessible.

The Power of Storytelling

The book gives us a glimpse into the rich cultural heritage of the Native American tribes who originally developed the bark canoe. It's a reminder of the importance of understanding and respecting different cultures and their contributions to our shared history.

Understanding Cultural Heritage

The Survival of the Bark Canoe

Neal

In 1942, Lawrence Pritchard Waterhouse—mathematical genius and young Captain in the U. S. Navy—was assigned to detachment 2702. It is an outfit, so secret that only a handful of people know it exists, and some of those people have names like Churchill and Roosevelt.
The mission of Waterhouse and Detachment 2702—commanded by Marine Raider Bobby Shaftoe-is to keep the Nazis ignorant of the fact that Allied Intelligence has cracked the enemy's fabled Enigma code.
It is a game, a cryptographic chess match between Waterhouse and his German counterpart, translated into action by the gung-ho Shaftoe and his forces. Fast-forward to the present, where Waterhouse's crypto-hacker grandson, Randy, is attempting to create a data haven in Southeast Asia.

Ev Williams is a technology entrepreneur, investor, and philanthropist. He is best known for co-founding Blogger, Twitter, and Medium. Williams is also the founder of Obvious Corporation, a venture capital fund that invests in early-stage startups.
Williams grew up in Nebraska and attended the University of Nebraska-Lincoln. After graduating in 1994, he moved to California and got a job as a software engineer at O'Reilly Media. In the late 90s, he developed a web application called Pyra Labs, which was later acquired by Google and became the foundation for their blogging product, Blogger.
Williams left Google in 2003 to launch Odeo, a podcasting platform. Odeo was eventually sold to SonicMountain, and Williams moved on to start Obvious Corporation in 2006. In 2008, he co-founded Twitter with Jack Dorsey, Noah Glass, and Biz Stone.
Twitter became an overnight success, and Williams served as the company's CEO from 2008 to 2010. During this time, he helped the company expand and develop new products. He stepped down from the company in 2011 and began investing in startups and early-stage companies.
In 2012, Williams founded Medium, a platform for publishing and sharing stories. Medium has become a popular platform for writers and journalists to share their work. Williams served as the company's CEO until 2017 when he stepped down and became the company's chairman.
In addition to his investments and businesses, Williams is also a philanthropist. In 2014, he founded the Williams Family Foundation, which focuses on education, health, and the environment. He has also donated to various organizations, including the American Red Cross, CARE, and the ACLU.
Williams is an inspiration to many entrepreneurs and tech professionals. He has demonstrated a passion for building companies, investing in startups, and giving back to his community. His success has shown that with hard work and dedication, anything is possible.

William Gibson

George R.R. Martin

Elon Musk

Tim Berners-Lee

Edward Snowden

Neal Stephenson's Cryptonomicon explores the world of cryptography, showing us how it can be used to protect information and maintain privacy. It's a fascinating look into a field that's more relevant than ever in our digital age.

The Power of Cryptography

The book cleverly intertwines two narratives - one set during World War II and the other in the late 90s. This unique storytelling approach allows us to see the impact of past events on the present, and how history often repeats itself.

The Intersection of Past and Present

Information is power, and Cryptonomicon makes this abundantly clear. Whether it's wartime secrets or digital data, the book shows us the lengths people will go to obtain, protect, and exploit information.

The Importance of Information

Stephenson has a knack for blending real historical events with his fictional narrative. This makes the story feel grounded and believable, and encourages us to research more about the real-life events and figures mentioned in the book.

The Blend of Fiction and Reality

If you've ever been curious about code-breaking, this book is a must-read. It provides a detailed look into the complex world of codes and ciphers, making it a thrilling read for anyone interested in puzzles and problem-solving.

The Intricacies of Code-Breaking

Cryptonomicon

Richard

Discover the simple art of food and wine pairing. In this hilarious, no-worries guide, Richard Betts—one of the few two hundred master sommeliers in the world—teaches readers how to sniff, taste and sip their way to expertise. With scents that make you want a glass of wine (and more), this irresistible gift puts the fun back in wine fundamentals.

Maria Popova is a writer, entrepreneur, and cultural critic known for her work as the founder and editor of the popular website Brain Pickings. Brain Pickings is an eclectic website that features interesting and thought-provoking articles, essays, and books on a wide range of topics, including literature, philosophy, science, and art. Popova began Brain Pickings as a personal project in 2006, and it quickly gained a large following. Today, the site receives millions of visitors each month and has been praised for its unique perspective and curatorial approach.
Popova has also written for a number of publications, including The New York Times, The Atlantic, and Wired. In addition, she has been a speaker at various conferences and events, discussing topics such as creativity, productivity, and the intersection of technology and culture. Popova has also been honored with several awards for her work, including the Webby Award for Best Cultural Blog and the National Endowment for the Arts NEA Arts Journalism Institute in Creative Writing.
In addition to her work on Brain Pickings, Popova is also the author of "Figuring" which is a book that explores the lives and works of some of the most fascinating and accomplished figures of the last four centuries, from Jane Austen and Johann Wolfgang von Goethe to Marie Curie and Martin Luther King Jr.
Popova continues to write, curate, and publish her works on her website and in various publications, making her an influencer in literature and culture.

Maria

Chris Sacca is an American entrepreneur, investor, lawyer, and philanthropist. He is the founder and former CEO of Lowercase Capital, a venture capital firm that invests in early-stage startups, and was an early investor in companies such as Twitter, Uber, Instagram, and Kickstarter.
Sacca grew up in the suburbs of Buffalo, New York, and graduated from Georgetown University Law Center in 2002. After graduation, Sacca began his career working for Google as a corporate counsel. In 2007, Sacca left Google to pursue his own venture capital firm, Lowercase Capital.
Sacca has been an early investor in some of the most successful startups in recent history, including Twitter, Uber, Instagram, and Kickstarter. He was also an early investor in companies such as Lookout, Twilio, and Zenefits. In addition to his investments, Sacca has also been an advisor to companies such as Google, Facebook, and Microsoft.
In addition to his business successes, Sacca is also an active philanthropist. He founded the charity organization Upstart, which supports entrepreneurs and small businesses through grants, and he has also supported numerous other charities, including the ACLU, the Human Rights Campaign, the NAACP, and Global Citizen.
Sacca is currently an active investor, advisor, and philanthropist. He is a frequent guest on the popular podcast "The Tim Ferriss Show," and he also regularly speaks at conferences and events around the world. He has been featured in publications such as Forbes, Fortune, and The Wall Street Journal and is considered to be a highly influential figure in the technology industry.
Sacca is also known for his unique investment strategies, which are often focused on the long-term potential of a company and its ability to create significant value for its shareholders. He has invested in companies across a variety of sectors, including technology, healthcare, media, and transportation. He is also an active angel investor and has backed numerous early-stage startups, helping launch several successful companies.
Sacca is passionate about helping entrepreneurs and small businesses succeed, and he frequently speaks and writes about the importance of entrepreneurship. He has also been an advocate for social justice and has been involved in a number of initiatives to improve diversity and inclusion in the tech industry.

Chris

Richard Betts breaks down the complex world of wine tasting into simple, easy-to-understand terms. He encourages readers to explore their own senses and preferences, rather than relying on expert opinions. This book is a great starting point for anyone looking to delve into the world of wine.

Wine Tasting Made Simple

The Essential Scratch and Sniff Guide to Becoming a Wine Expert offers a unique, interactive approach to learning about wine. The scratch and sniff feature allows readers to engage their senses and better understand the different aromas found in wine. It's a fun and engaging way to learn!

Interactive Learning

One of the key takeaways from the book is the importance of understanding wine aromas. Richard Betts explains that the aroma of a wine can tell you a lot about its character and quality. He provides a detailed guide to identifying and appreciating these aromas.

Understanding Wine Aromas

Richard Betts emphasizes the role of terroir in wine production. He explains how the climate, soil, and topography of a vineyard can influence the taste of the wine. This knowledge can help you appreciate the uniqueness of each bottle of wine.

The Role of Terroir

The book also helps readers decipher wine labels. Richard Betts provides a guide to understanding the information on a wine label, from the grape variety and region to the vintage and producer. This can help you make more informed choices when buying wine.

Demystifying Wine Labels

The Essential Scratch and Sniff Guide to Becoming a Wine Expert

Frank

It's a card-by-card tour of a year at the author's fictitious bridge club.  The characters are standard bridge mistakes, and the author explains the mistakes in an entertaining way.  This book is for those who follow the author's bridge column, which features these characters regularly. 

Bill Gates is an American business magnate, investor, author, philanthropist, and humanitarian who co-founded Microsoft Corporation, one of the world's largest and most successful technology companies, in 1975. Gates has been regularly ranked as one of the world's wealthiest people and was the richest from 1995 to 2017. As of November 2020, Gates had a net worth of US$132.1 billion, making him the fourth-wealthiest person in the world.
Gates held the positions of Chairman, CEO, and Chief Software Architect at Microsoft until 2000 when he stepped down from day-to-day operations. After leaving Microsoft, Gates and his wife, Melinda Gates, co-chaired the Bill &amp; Melinda Gates Foundation, a private charitable foundation dedicated to improving healthcare and education worldwide. Gates remains a board member of Microsoft and a Technology Advisor to its current CEO, Satya Nadella.
Gates is one of the most influential figures in technology and business. He has received numerous awards and honors for his philanthropic work, including the Presidential Medal of Freedom and the Order of the Aztec Eagle. He is also a member of the Giving Pledge, an organization created by billionaires Warren Buffett and Gates to promote charitable giving.
Gates has been a passionate advocate for using technology to improve the world. His vision of a computer on every desk and home has been realized. He is one of the most vocal proponents of using technology to address social and environmental challenges. He has also been outspoken in supporting government funding for scientific research, particularly renewable energy and artificial intelligence.
Gates' philanthropic efforts have been focused on improving global health, providing access to technology for underserved populations, and promoting educational opportunities for children and young adults. He has made significant investments in initiatives to fight poverty and increase access to medical care, particularly in the developing world. In addition, the Bill &amp; Melinda Gates Foundation has partnered with numerous organizations to promote improved sanitation, clean water, and disease prevention among the world's poorest people.
Gates' commitment to giving back has been an inspiration to many. His dedication to using technology and business to improve the lives of people around the world is an example of how successful people can use their resources to make a difference.
Gates has also been a vocal proponent of open-source technology, advocating for the development of software and hardware that is freely available to the public. He has also been a vocal proponent of the open internet and a leader in the fight against censorship and government surveillance. In addition, he has been a strong advocate for using technology to combat climate change and has invested in numerous renewable energy initiatives.
Gates has also been a vocal proponent of net neutrality and has spoken out in favor of increased competition in the technology sector. His efforts to improve people's lives worldwide have earned him the admiration of many, and his commitment to philanthropy and innovation has made him one of the world's most influential and respected figures.

Bill

Bill Gates

Warren Buffet

Oprah Winfrey

Martina Navratilova

Stephen Hawking

Frank Stewart's Bridge Club is a treasure trove of tips and strategies for mastering the game of bridge. From understanding the basics to advanced techniques, you'll find everything you need to up your game. So, if you're a bridge enthusiast, you'll want to check this out.

Master the Game of Bridge

Frank Stewart isn't just any author, he's a professional bridge player and columnist. This means you're learning from someone who's been there, done that. He shares his wealth of experience in a way that's easy to understand and apply. So, take a look and learn from a pro.

Learn from a Pro

Playing bridge isn't just about having fun, it's also a great way to improve your mental agility. Frank Stewart's Bridge Club explores how the game can help enhance your memory, concentration, and problem-solving skills. So, if you're looking to give your brain a workout, this book is a must-read.

Improve Your Mental Agility

Bridge isn't just a game, it's a social activity. In Frank Stewart's Bridge Club, you'll see how the game brings people together and fosters a sense of community. Whether you're looking to make new friends or strengthen existing relationships, this book will show you how bridge can help.

Enjoy the Social Aspect of Bridge

Ever wondered about the history of bridge? Frank Stewart's Bridge Club takes you on a journey through the evolution of the game. From its origins to its modern-day popularity, you'll find fascinating insights into this beloved pastime. So, if you're a history buff, you'll definitely want to dig into this book.

Discover the History of Bridge

Frank Stewart's Bridge Club

Maxwell

To research the vocabulary of this book, author Maxwell Nurnberg spent years combing through thousands of articles in The New York Times, The New Yorker, and the New York Review of Books.  Armed with a red pencil, scissors, tape, and index cards, he created a new kind of vocabulary book containing hundreds of words and phrases drawn from the real-life contexts of written and spoken language. 

Eric Weinstein is an American mathematician and economist and the managing director of Thiel Capital, a venture capital firm founded by Peter Thiel. He holds a Ph.D. in mathematical physics from Harvard University and is a visiting professor at the California Institute of Technology. He is also a frequent speaker on the topics of mathematics, economics, and technology and has written books and articles on these topics.
Eric was born in Brooklyn, New York, and grew up in the San Francisco Bay Area. He attended Stanford University, where he earned his bachelor's degree in mathematics and economics, and then went on to Harvard University, where he received his Ph.D. in mathematical physics. After completing his studies at Harvard, he joined the faculty of the California Institute of Technology, where he is now a visiting professor.
In addition to his academic work, Eric has been a leading figure in the technology and venture capital industry. He was a founding partner at Icon Ventures and a managing partner at Thiel Capital. He has worked with Peter Thiel and other venture capitalists to invest in new technologies and business opportunities. Eric is also an expert in the field of mathematics, having published several books and articles on the topic.
In addition to his work in the venture capital industry, Eric has been a frequent speaker and commentator on a variety of topics related to economics, technology, and mathematics. He has served as a keynote speaker at many conferences, including the World Economic Forum in Davos, Switzerland. He is also the host of the popular podcast the Portal, which has featured guests such as Elon Musk, Bill Gates, and Richard Branson.
Eric is a well-known figure in the technology industry and is highly respected for his knowledge and expertise. He is an active member of several professional organizations, including the National Academy of Sciences, the Association for Computing Machinery, and the American Mathematical Society. His work has been recognized by many awards, including the National Science Foundation's Alan T. Waterman Award and the Harvard University Levinson Prize.

Eric

Maxwell Nurnberg emphasizes the importance of having a rich vocabulary. He believes that knowing the right words and how to use them can make a significant difference in our communication. So, take some time to explore new words and their meanings.

The Importance of Vocabulary

The book I Always Look Up the Word Egregious teaches us that understanding the context is crucial when using words. Nurnberg suggests that we should always look into the context in which a word is used to fully grasp its meaning.

Understanding the Context

Nurnberg shows us that words have power. They can influence, persuade, and even change people's minds. So, it's worth taking the time to research and find the right words to express our thoughts and ideas.

The Power of Words

Learning new words doesn't have to be boring. In fact, Nurnberg makes it fun and engaging in his book I Always Look Up the Word Egregious. He encourages us to see the joy in expanding our vocabulary and using it creatively.

The Fun in Learning New Words

The author reminds us that learning is a lifelong journey. He encourages us to keep exploring, checking, and digging into new words and ideas. This will not only enrich our vocabulary but also our understanding of the world.

The Value of Continuous Learning

I Always Look Up the Word Egregious

Dominic

The Federal Aviation Administration (FAA)'s Pilot's Handbook of Aeronautical Knowledge has been a must-have for pilots for more than 30 years.  This publication is required reading before any student takes flight training and provides the basic knowledge essential for all pilots, from beginning students through to the most advanced certificates.  It explains topics such as aerodynamics, weather, air traffic control communications and procedures, human factors in aviation, navigation and flight planning, aircraft performance, fuels and more.  The FAA's official Pilot's Handbook of Aeronautical Knowledge is also a great resource for more experienced pilots looking for a refresher on topics such as weight and balance calculations or operations at towered airports.  The current edition—the 77th since its first publication in 1963—is in its 22nd printing. 

Brian Armstrong is an American entrepreneur and businessman best known for co-founding and serving as the CEO of Coinbase, one of the world’s largest cryptocurrency exchanges. Armstrong is also a venture capitalist and philanthropist, investing in and supporting a range of innovative tech startups.
Armstrong was born in San Jose, California, in 1983. He attended Rice University in Houston, Texas, where he studied economics and computer science. After graduating in 2006, he worked as a software engineer for Airbnb for two years before launching his own software development and design firm, University Tutor.
In 2012, Armstrong co-founded Coinbase with Fred Ehrsam. Coinbase is a digital currency exchange that allows users to buy, sell, and store digital currencies like Bitcoin, Ethereum, Litecoin, and others. Coinbase also provides merchant services and various tools for developers.
Since its launch, Coinbase has become one of the most successful and widely-used cryptocurrency exchanges in the world. It has raised over $521 million in funding from venture capital firms, banks, and tech companies like the New York Stock Exchange.
In addition to his role at Coinbase, Armstrong is an active venture capitalist and philanthropist. He is an investor in a number of startups, including the cryptocurrency wallet Abra, the blockchain-based identity platform Civic, the stock trading platform Robinhood, the cryptocurrency payment processor Bitpay, the fintech company Ripple, and the digital currency exchange Kraken.
Armstrong is also a philanthropist, having donated millions of dollars to organizations such as the Human Rights Foundation, the SENS Research Foundation, and the Electronic Frontier Foundation. He has also created the GiveCrypto charity, which provides cryptocurrency donations to individuals in need around the world.
Overall, Brian Armstrong is a highly successful entrepreneur and businessman who has made a major impact in the world of cryptocurrency and technology. His continued innovation and philanthropy have helped to shape the future of digital currencies and the blockchain industry.

Brian

Dominic Ottaviano's book is a great starting point for anyone interested in aeronautics. It covers the basic principles of flight, aircraft systems, and air navigation. It's like a beginner's guide to understanding how planes work and how pilots navigate them.

Understanding the Basics of Aeronautics

If you're dreaming of becoming a pilot, this book is a must-read. It provides comprehensive knowledge about aeronautics, from the fundamentals to more complex concepts. It's like having a personal mentor guiding you through the intricacies of piloting.

Comprehensive Knowledge for Aspiring Pilots

Even if you're an experienced pilot, there's always something new to learn. This book serves as a practical guide, offering insights and tips that can help enhance your skills and knowledge. It's like having a handy reference that you can turn to whenever you need it.

Practical Guide for Experienced Pilots

The book doesn't just skim the surface of aeronautical knowledge. It dives deep into each concept, providing detailed explanations and examples. It's like taking a deep dive into the world of aeronautics, exploring every nook and cranny.

In-depth Exploration of Aeronautical Concepts

Whether you're a student, a professional, or simply an enthusiast, this book is a valuable resource. It's packed with information that can help you understand and appreciate the world of aeronautics more. It's like having a treasure trove of aeronautical knowledge at your fingertips.

A Valuable Resource for Aeronautical Enthusiasts

Pilot's Handbook of Aeronautical Knowledge

Mike

In this tale of heroism and determination, readers will discover how man's best friend can be our country's greatest weapon. As a SEAL during a combat deployment in Iraq, Mike Ritland saw a military working dog in action and instantly knew he had found his true calling: training dogs for the SEAL teams.&nbsp;
Today, Ritlands highly trained dogs are capable of handling both detection and apprehension work in the most extreme environments and battlefield conditions. With this first-of-its-kind book, readers are offered an inside look at these elite K9 warriors―unwavering in their devotion to duty, tough enough to protect our country against all enemies―and the extreme missions they undertake to save countless lives.

Jocko Willink is an American retired Navy Seal officer, author, podcaster, and public speaker. He is best known for his involvement in the Battle of Ramadi, his success in the Navy SEALs, and his leadership philosophy, which is based on discipline, hard work, and respect for others.
Willink was born in Easton, Pennsylvania, on September 8, 1971. He joined the Navy in 1990 and, after graduating from Basic Underwater Demolition/SEAL (BUD/S) training, was assigned to SEAL Team 3. During his service in the Navy, Willink completed multiple deployments to Iraq and Afghanistan and was eventually assigned to Task Unit Bruiser, the most decorated special operations unit of the Iraq War. During the Battle of Ramadi, Willink and his team helped to clear the city of insurgent forces, and their exemplary performance earned them the Navy Cross.
Willink retired from the Navy in 2010 and soon after began to share his leadership philosophy. He has authored several books, including Extreme Ownership, Leadership Strategy and Tactics, and Way of the Warrior Kid, as well as co-hosting the popular podcast Jocko Podcast.
Willink is also a respected public speaker, giving talks all over the world on topics such as leadership, discipline, and team building. He is a sought-after keynote speaker for both corporate and military events.
Willink is an advocate for physical and mental fitness, often speaking about the importance of proper nutrition and exercise. He also encourages people to push themselves and strive to become the best versions of themselves.
Willink is a highly respected figure in the military and business worlds, and his words have been an inspiration to many. His leadership philosophy is one that emphasizes discipline, hard work, and respect for others, and these values are ones that have served him well throughout his career.

Jocko

In Trident K9 Warriors, Mike Ritland emphasizes the importance of rigorous and consistent training for K9 units. He believes that the success of a mission often depends on the level of training a dog has received. So, if you're a dog owner, you might want to look into proper training methods for your pet.

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The Power of Experiments

232 pages, 2021

Max H. Bazerman

non-fiction

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