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The Power of Experiments
232 pages, 2021
Experiments have become a standard part of the decision-making process for technology companies. No tech company would make major changes to its platform without first running experiments to understand how they would influence user behavior, and in this book, Michael Luca and Max Bazerman explain why experiments are so important in a data-driven world.
In The Power of Experiments, Max H. Bazerman emphasizes the importance of experimentation in decision-making. He suggests that by conducting experiments, we can explore different outcomes and make more informed decisions. It's a great way to test theories and assumptions before making big decisions.
Bazerman explores the role of bias in decision-making. He explains that our biases can often lead us to make poor decisions, but through experimentation, we can challenge these biases and find better solutions. It's a fascinating look into how our minds work and how we can improve our decision-making skills.
The author highlights the power of data in decision-making. He explains that experiments provide us with valuable data that can guide our decisions. So, if you're a fan of data-driven decision making, you'll definitely want to check out this book.
Bazerman also discusses how experiments can impact business decisions. He provides examples of companies that have used experiments to improve their products and services. It's a great read for anyone interested in business strategy and innovation.
Lastly, he doesn't shy away from discussing the ethical considerations of experimentation. He encourages readers to consider the ethical implications of their experiments and to conduct them responsibly. It's a thought-provoking discussion that adds another layer to the book.