The Non-Designer's Design Book

240 pages, 2014

Robin Williams

design

194 books

technology

392 books

Takeaways

Description

So, you have a great conception and all the fancy digital tools you could conceivably bear — what's stopping you from creating beautiful runners? Videlicet the training to pull all of these rudiments together into a cohesive design that effectively communicates your communication.

Not to worry, This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designers Design Book, 2nd Edition, best—dealing author Robin Williams turns her attention to the introductory principles of good design and typography.

All you have to do is follow her easily explained generalities, and you'll begin producing more sophisticated, professional, and intriguing runners incontinent. Humor-invested, slang-free prose interspersed with design exercises, quizzes, illustrations, and dozens of exemplifications make learning a snap, which is just what cults have come to anticipate from this best-dealing author.

Understanding the Four Basic Design Principles

Robin Williams introduces us to four basic design principles in The Non-Designer's Design Book. These are Contrast, Repetition, Alignment, and Proximity (CRAP). By understanding and applying these principles, you can create visually appealing designs, even if you're not a professional designer.

The Power of Contrast

Williams emphasizes the importance of contrast in design. He suggests that if two items are not exactly the same, then make them different, really different. This helps to create visual interest and guides the viewer's eye. So, take a look at your design, if everything is similar, it's time to make some changes.

Repetition is Key

Repetition is another principle that Robin Williams explores in his book. He advises repeating some aspect of the design throughout the entire piece. This can be a bold font, a certain color, or even a graphic style. Repetition helps to create a cohesive feel and strengthens the overall design.

Alignment Creates Order

Williams also talks about the importance of alignment in design. He suggests that nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page. This creates a clean, sophisticated, and fresh look.

Proximity for Organization

The last principle Williams discusses is proximity. He advises grouping related items together to create a relationship between them. This helps to organize information, reduce clutter, and create a clear structure in your design. So, next time you're working on a design, remember to keep related items close.

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