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The New Typography
288 pages, 2006
design
194 books
arts & entertainment
401 booksSince its original publication in Berlin in 1928, Jan Tschichold's The New Typography has been honored as the definitive composition on book and graphic design in the machine age. First published in English in 1995, with an excellent preface by Robin Kinross, this new edition includes a prolusion by Rich Hendel, who considers current allowing about Tschichold's life and work.
Jan Tschichold encourages us to break away from traditional symmetrical designs. He argues that asymmetry reflects the dynamism and pace of the modern world. So, if you're stuck in a design rut, take a look at The New Typography for some fresh perspectives.
Tschichold sees typography as a tool for communication, not just decoration. He emphasizes the importance of clarity and readability. If you're interested in how design can improve communication, you should definitely check out this book.
The New Typography teaches us to appreciate the power of white space. Tschichold argues that it's not just about the text, but also the space around it. This book will help you see the potential of white space in your own designs.
Tschichold believes that designers have a responsibility to society. He sees design as a way to improve people's lives, not just sell products. If you're looking for a book that explores the deeper purpose of design, The New Typography is a great place to start.
The New Typography is not just about the present, but also the past and future of typography. Tschichold traces the history of typography and offers predictions for its future. If you're curious about where typography is headed, you'll find plenty to dig into here.
Quotes 5
Tschichold's 'The New Typography' is a revolutionary work that redefined the visual language of the 20th century.
Paul Rand - Graphic DesignTschichold's book is a profound exploration of the essence of typography. It's a must-read for any designer.
Milton Glaser - Graphic DesignThe New Typography by Tschichold is a seminal work that has shaped the field of typography.
Massimo Vignelli - Industrial DesignTschichold's book is a groundbreaking work that has influenced generations of designers.
David Carson - Graphic DesignThe New Typography is a timeless classic that continues to inspire designers around the world.
Stefan Sagmeister - Graphic DesignRecommendations
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