The New Rules of Marketing and PR

448 pages, 2017

David Meerman Scott

business & management

1082 books

psychology

705 books

Takeaways

Description

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the next big thing.

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generate attention for your idea or your business. You'll learn how to get the right information to the right people at the right time―at a fraction of the cost of traditional advertising.

The Power of Online Media

David Meerman Scott emphasizes the importance of online media in today's marketing landscape. He suggests that businesses should explore and utilize online platforms to reach a wider audience. This includes social media, blogs, podcasts, and more. It's time to take a look at how you can leverage these platforms for your business.

Real-Time Marketing

The book highlights the concept of real-time marketing. Scott explains that in the digital age, businesses need to be quick and responsive. This means constantly monitoring online conversations about your brand and responding promptly. So, it's time to check how fast you are in your marketing responses.

Content is King

Scott stresses the importance of creating valuable and engaging content. He believes that content is the key to attracting and retaining customers. So, it's time to research and find out what kind of content your audience wants to see.

The Importance of SEO

The New Rules of Marketing and PR also digs into the importance of Search Engine Optimization (SEO). Scott explains that SEO is crucial for businesses to be found online. So, it's time to look into how you can improve your website's SEO.

The Shift from Traditional to Digital Marketing

Scott discusses the shift from traditional marketing methods to digital ones. He suggests that businesses need to adapt to this change and implement digital marketing strategies. So, it's time to see how you can make this shift in your own business.

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