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The Long Tail

267 pages, 2008

business & management

business & management

1082 books
science & nature

science & nature

1064 books


392 books

The New York Times bestseller introduced the business world to a future that's already here – now in paperback, with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. 

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses – the endlessly long tail of that same curve. 

The Power of the Long Tail

In his book, The Long Tail, Chris Anderson explores the concept of the 'long tail' in business. This refers to the idea that our economy and culture are shifting away from mainstream products and markets, and towards a huge number of niches. So, if you're a business owner, it's time to look into niche markets and see how you can tap into them.

The Internet's Role

Anderson points out that the internet has played a significant role in the rise of the long tail. It has made it easier for consumers to find and purchase niche products. This means that businesses can now reach a global audience, no matter how specific their products are. So, if you're not already online, it's time to get there.

The Importance of Variety

The Long Tail also highlights the importance of variety. Anderson argues that consumers are increasingly looking for unique, personalized products. This means that businesses need to offer a wide range of products to cater to different tastes and preferences. So, take a look at your product range and see if there's room for more variety.

The Shift in Demand

Anderson's research in The Long Tail shows that demand is shifting from hits to niches. This means that instead of trying to create the next big hit, businesses should focus on catering to a variety of niche markets. So, if you're still chasing the 'big hit', it might be time to rethink your strategy.

The Future of Business

Finally, The Long Tail suggests that this shift towards niche markets is the future of business. Anderson believes that businesses that can adapt to this change will be the ones that succeed in the future. So, if you want to stay ahead of the game, it's time to start exploring those niche markets.

Quotes 5

The Long Tail demolishes the traditional business model, paving the way for a new era of endless choice.

Seth GodinSeth Godin - Marketing Guru

Anderson's insights in The Long Tail continue to influence today's most successful business strategies.

Malcolm GladwellMalcolm Gladwell - Journalist, Author

The Long Tail is a powerful argument for the transformative power of the Internet.

Tim O'ReillyTim O'Reilly - Tech Industry Publisher

The Long Tail is a must-read for anyone who wants to understand the future of business.

Mark CubanMark Cuban - Entrepreneur, Investor

The Long Tail is a groundbreaking guide to the new economic and cultural landscape.

Jeff BezosJeff Bezos - Amazon Founder
Seth GodinMalcolm GladwellTim O'ReillyMark CubanJeff Bezos


Ev Williams

Ev Williams

entrepreneurtechnologyventure capitalist
authorSeth Godin

Seth Godin

educatormarketermedia personalityauthor
authorReed Hastings

Reed Hastings

Jack Ma

Jack Ma

entrepreneurtechnologyventure capitalist

The Long Tail found in libraries

79 books

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