The Long Tail

In his book, The Long Tail, Chris Anderson explores the concept of the 'long tail' in business. This refers to the idea that our economy and culture are shifting away from mainstream products and markets, and towards a huge number of niches. So, if you're a business owner, it's time to look into niche markets and see how you can tap into them.

Anderson points out that the internet has played a significant role in the rise of the long tail. It has made it easier for consumers to find and purchase niche products. This means that businesses can now reach a global audience, no matter how specific their products are. So, if you're not already online, it's time to get there.

The Long Tail also highlights the importance of variety. Anderson argues that consumers are increasingly looking for unique, personalized products. This means that businesses need to offer a wide range of products to cater to different tastes and preferences. So, take a look at your product range and see if there's room for more variety.

Anderson's research in The Long Tail shows that demand is shifting from hits to niches. This means that instead of trying to create the next big hit, businesses should focus on catering to a variety of niche markets. So, if you're still chasing the 'big hit', it might be time to rethink your strategy.

Finally, The Long Tail suggests that this shift towards niche markets is the future of business. Anderson believes that businesses that can adapt to this change will be the ones that succeed in the future. So, if you want to stay ahead of the game, it's time to start exploring those niche markets.