Reddit meter
The Invincible Company
400 pages, 2020
business & management
1082 booksAlex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. Corporations, startups, and consultants around the world have used it, and it is taught in hundreds of universities.
After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies.
The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries.
At the core of these successes are not just great products and services but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones.
The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to stay ahead of your competition constantly.
In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more.
New tools―such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map―enable readers to understand how to design invincible companies.
In The Invincible Company, Alexander Osterwalder emphasizes the importance of constantly innovating your business model. He suggests that companies should not just stick to one model, but explore and experiment with multiple models to stay ahead of the competition. So, take a look at your current business model and see where you can innovate.
Osterwalder highlights the role of a strong and innovative culture in a company's success. He believes that a culture that encourages exploration, experimentation, and learning can help a company become invincible. So, check your company's culture and find ways to make it more innovative.
The Invincible Company encourages companies to have a portfolio of business models. This means having a mix of established models that generate steady income and experimental models that could be the next big thing. This approach can help your company stay resilient in the face of change.
The author stresses the importance of putting customers at the center of your business model. He suggests that understanding your customers' needs and wants can help you create products and services that they will love. So, take some time to research your customers and see how you can serve them better.
Osterwalder believes that companies need to continuously learn and adapt to stay invincible. This means being open to new ideas, willing to take risks, and ready to pivot when necessary. So, look into ways you can foster a culture of learning and adaptation in your company.