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The Gamble
360 pages, 2014
We heard it so many times during the 2012 U. S. presidential election: This race is going to be a game changer. What actually made a difference in the contest? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election―with a big difference. Using an unusual money ball approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written―and the only book of its kind.
In The Gamble, John Sides takes us on a journey through the 2012 U.S. Presidential Election. He explores the strategies, successes, and failures of both campaigns, giving us a deeper understanding of the political landscape during that time.
Sides emphasizes the importance of data in modern politics. He shows how both campaigns used data to make informed decisions and shape their strategies. If you're interested in the intersection of politics and data, this book is a must-read.
The Gamble highlights how economic conditions played a crucial role in the 2012 election. Sides explains that voters' perceptions of the economy significantly influenced their voting decisions. This book will help you see the connection between politics and the economy.
John Sides digs into the power of incumbency in The Gamble. He shows how President Obama's incumbency gave him an advantage in the 2012 election. This book will give you a new perspective on the role of incumbency in politics.
In The Gamble, Sides explores the influence of media and advertising on voters' decisions. He researches how both campaigns used these tools to sway public opinion. If you're curious about the role of media in politics, you'll find this book enlightening.
