The Financial Times Guide to Strategy
416 pages, 2021
business & management1082 books
The Financial Times Guide to Strategy, 5th Edition is your indispensable guide to corporate and business unit strategy. Written by one of the world's best-known strategists, Richard Koch, this book takes you through the critical steps in creating, delivering, and understanding successful strategies. It offers an overview of both corporate-level and business unit-level strategy and introduces the key strategic tools and techniques you need to develop your own strategy.
Based on years of experience and interviews with leading strategists around the world, The Financial Times Guide to Strategy shows you which questions to ask and how to go about answering them before taking action. This smart and readable strategy guide is based on current research from leading academics around the globe.