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The Financial Times Guide to Strategy
416 pages, 2021
The Financial Times Guide to Strategy, 5th Edition is your indispensable guide to corporate and business unit strategy. Written by one of the world's best-known strategists, Richard Koch, this book takes you through the critical steps in creating, delivering, and understanding successful strategies. It offers an overview of both corporate-level and business unit-level strategy and introduces the key strategic tools and techniques you need to develop your own strategy.
Based on years of experience and interviews with leading strategists around the world, The Financial Times Guide to Strategy shows you which questions to ask and how to go about answering them before taking action. This smart and readable strategy guide is based on current research from leading academics around the globe.
Richard Koch breaks down the complex world of strategy into simple, understandable terms. He explains that strategy is not just about planning, but also about making choices and taking actions. It's a must-read for anyone looking to explore the fundamentals of strategy.
Koch introduces the 80/20 principle in strategy, suggesting that 80% of results come from 20% of efforts. This principle can help you focus on what really matters in your business or personal life. It's a fascinating concept to dig into.
Innovation is a key theme in The Financial Times Guide to Strategy. Koch emphasizes that to stay ahead in the game, one must constantly innovate and adapt. This book encourages you to take a look at your own strategies and see where innovation can be applied.
Leadership plays a crucial role in strategy, according to Koch. He believes that effective leaders are those who can create a vision, inspire others, and execute strategies successfully. If you're in a leadership position or aspire to be, you'll find this section particularly insightful.
The book is not just about theory, but also about practical application. Koch provides real-life examples and case studies to illustrate his points. This makes it easier for readers to understand and apply the concepts in their own situations. So, if you're looking for a book that bridges the gap between theory and practice, check out The Financial Times Guide to Strategy.