


Reddit meter
The Corporate Blogging Book
344 pages, 2014
An updated edition of the original book about corporate blogging, which was first released in 2006. The author, Debbie Weil, deconstructs the myth that company blogs are boring and pointless and explains how to write a compelling blog that will ultimately increase sales. Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. This updated edition explains how to start a test blog and sell it to management; 13 ways to use a blog as a marketing strategy; everything non-geeks need to know about blogging tools and technology.
Debbie Weil explores the potential of corporate blogging as a powerful marketing tool. She emphasizes that it's not just about selling products, but also about building relationships with customers and creating a community around your brand.
Weil stresses the importance of authenticity in corporate blogging. She suggests that companies should not be afraid to show their human side, as this can help to build trust and loyalty among customers.
The Corporate Blogging Book encourages readers to take a strategic approach to blogging. It's not enough to just start a blog; you need to have a clear plan and goals in mind. This includes understanding your audience, choosing the right topics, and consistently producing high-quality content.
The book highlights the importance of using blogs as a two-way communication tool. It's not just about broadcasting your message, but also about listening to your audience and engaging in meaningful conversations with them.
Finally, Debbie Weil doesn't shy away from discussing the potential risks of corporate blogging, such as negative comments or PR crises. However, she also points out the many rewards it can bring, including increased visibility, improved customer relations, and a stronger online presence.