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The Bartering Mindset

248 pages, 2019

business & management

business & management

1082 books
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Description

 The Bartering Mindset shows us how to look outside the monetary economy—to the bartering economies of the past, where people traded what they had for what they needed. The book argues that, because of the economic difficulties associated with bartering, barterers had to use a more sophisticated form of negotiation—a strategic approach that can make us master negotiators today. This book immerses readers in the assumptions made by barterers—collectively referred to as the bartering mindset—and then demonstrates how to apply this mindset to modern, monetary negotiations. "

The Power of Bartering

In The Bartering Mindset, Brian Gunia explores the concept of bartering as a powerful tool for negotiation. He suggests that by viewing transactions as opportunities for mutual gain, rather than zero-sum games, we can create more beneficial outcomes for all parties involved.

Shift Your Perspective

Gunia encourages readers to shift their mindset from a monetary one to a bartering one. This means looking at what you can exchange in terms of value, rather than just money. This shift in perspective can open up new opportunities and solutions.

The Importance of Creativity

The Bartering Mindset emphasizes the importance of creativity in negotiation. By thinking outside the box and considering non-traditional forms of exchange, we can often find more satisfying and equitable solutions.

The Role of Trust

Trust plays a crucial role in successful bartering, as Gunia points out. Building and maintaining trust with your negotiation partners can lead to more fruitful exchanges and long-term relationships.

Practical Application

The book doesn't just explore the theory of bartering, it also provides practical tips and strategies for implementing this mindset in your daily life. Whether you're negotiating a business deal or trying to get a better deal on a car, The Bartering Mindset can help you navigate these situations more effectively.

Recommendations

1
authorAdam Grant

Adam Grant

educatorscientistauthor

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