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The 12 Week Year
208 pages, 2013
Learn how to achieve Massive Action and accomplish your goals. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also known as the 10 X Rule, is that level of action that guarantees companies and individuals to realize their goals and dreams. The 10 X Rule unveils the principle of Massive Action, allowing you to blast through business clichés and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the Estimation of Effort calculation to ensure you exceed your targets.
Brian P. Moran suggests that thinking in terms of a 12-week year instead of a traditional 12-month year can significantly increase productivity. This approach allows you to focus on short-term goals, making them more manageable and achievable.
The book emphasizes the importance of setting clear, specific goals. It's not enough to have vague aspirations. Moran encourages you to dig deep and define what you really want to achieve in the next 12 weeks.
Moran believes that accountability is crucial for success. He suggests that you should hold yourself accountable for your actions and results. This can be done by regularly reviewing your progress and making necessary adjustments.
The 12 Week Year introduces the concept of 'time blocking'. This is a technique where you dedicate specific time slots for important tasks. This helps to ensure that you are not just busy, but productive.
The book encourages you to embrace the process, not just the outcome. It's about taking consistent action towards your goals. So, take a look at your daily habits and see if they align with your 12-week goals.
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