Talking to Humans

Giff Constable emphasizes the importance of talking to customers. He believes that understanding your customers' needs and wants is crucial for the success of your business. So, don't just sit behind your desk, get out there and start talking to your customers.

In Talking to Humans, you'll find that asking the right questions is an art. It's not about bombarding people with questions, but about asking insightful ones that can lead to valuable answers. So, take a look at how you can improve your questioning skills.

One key takeaway from the book is to avoid making assumptions. Constable advises that assumptions can lead to major mistakes in business. Instead, he encourages readers to research and gather facts before making decisions.

Failure isn't the end, it's a learning opportunity. This is a key message in Talking to Humans. Giff Constable encourages readers to see failure as a chance to learn and improve. So, don't be afraid to fail, use it as a stepping stone to success.

Observation is a powerful tool, according to Constable. He suggests that by observing customers, you can gain insights that you might not get from just talking to them. So, take some time to watch and learn from your customers.