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304 pages, 2000



1382 books

When Scat comes up with the idea for the hottest-selling new soda of all time, he's sure that he will be the next marketing success story. But in the treacherous waters of corporate America, there are no sure things and soon his idea, and his yet-to-be-realized career, are risking. With the help of the scarily beautiful and brainy 6, he sets out on a mission to reclaim the fame and fortune that, time and again, eludes him. This brilliantly scathing debut is a hilarious send-up of celebrity, sexual politics, corporate America, and the fleeting status that comes with getting to the table first—before your rival does.

The Power of Marketing

In Syrup, Max Barry shows us the power of marketing. He explores how a simple idea, when marketed well, can turn into a multi-million dollar business. It's a great reminder to always think about how you're presenting your ideas to the world.

The Importance of Persistence

The book's protagonist, Scat, is a testament to the power of persistence. Despite numerous setbacks, he never gives up on his dream. It's a great lesson for all of us - when things get tough, don't give up, keep pushing forward.

The Cutthroat World of Business

Max Barry doesn't shy away from showing the darker side of the business world. He paints a picture of a cutthroat industry where everyone is out for themselves. It's a reminder to always be on your guard and to protect your ideas.

The Value of Friendship

Amidst all the business dealings and corporate intrigue, Barry highlights the importance of friendship. Scat's relationship with his friend 6 is a key part of the story, showing that personal relationships can be just as important as professional ones.

The Dangers of Greed

In Syrup, greed is shown to be a destructive force. Many characters are driven by their desire for wealth and power, often to their downfall. It's a cautionary tale about the dangers of letting greed control your actions.


authorSeth Godin

Seth Godin

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