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Startup: A Silicon Valley Adventure

336 pages, 1996

business & management

business & management

1082 books
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Description

In 1987, entrepreneur and computer industry pioneer Steven Kaplan founded GO Corporation, a pioneering software company. Startup: A Silicon Valley Adventure is a lively account of his experiences with GO's brilliant but fractious team of engineers and designers, who pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard. 

Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. Along the way, he reveals how he nearly lost everything to save everything; how he learned to compromise when compromise was impossible; and why he never lost his passion for a revolutionary idea.

The Rollercoaster of Startups

In 'Startup: A Silicon Valley Adventure', Jerry Kaplan takes us on a thrilling journey of his own startup experience. He shows us that the path to success is not always smooth, but rather a rollercoaster ride filled with ups and downs. It's a great reminder that perseverance is key in the startup world.

The Importance of Adaptability

Kaplan emphasizes the importance of being adaptable in the fast-paced tech industry. He shares how his inability to adapt quickly to market changes led to the downfall of his company. So, if you're planning to start your own venture, remember to stay flexible and ready to pivot when necessary.

The Power of Vision

One of the key takeaways from Kaplan's book is the power of having a clear vision. He had a dream to revolutionize the way people interact with computers, and this vision drove him to create his startup. Even though he faced many challenges, his vision kept him going. So, if you have a dream, chase it relentlessly.

The Reality of Silicon Valley

Kaplan gives us a real, unfiltered look into the world of Silicon Valley. He shows us that behind the glamour and success stories, there's a lot of hard work, stress, and even failure. It's a great book to check out if you're interested in getting a behind-the-scenes look at the tech industry.

The Value of Learning from Failure

In 'Startup: A Silicon Valley Adventure', Kaplan shares his own failures and what he learned from them. He reminds us that failure is not the end, but rather an opportunity to learn and grow. So, don't be afraid to take risks and make mistakes, because they can lead to your greatest lessons.

Quotes 5

A captivating narrative that provides an insider's view into the birth and evolution of Silicon Valley startups.

Bill GatesBill Gates - Microsoft Co-founder

A must-read for anyone interested in the gritty reality of starting a tech company.

Steve JobsSteve Jobs - Apple Co-founder

An insightful journey into the world of startups, filled with triumphs and failures.

Elon MuskElon Musk - Tesla CEO

A compelling story that offers valuable lessons for aspiring entrepreneurs.

Mark ZuckerbergMark Zuckerberg - Facebook CEO

A fascinating exploration of the highs and lows of startup life.

Jeff BezosJeff Bezos - Amazon Founder
Bill GatesSteve JobsElon MuskMark ZuckerbergJeff Bezos