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Simplify (How the Best Businesses in the World Succeed)

224 pages, 2016

business & management

business & management

1082 books

Over the last 40 years, Richard Koch has worked to uncover the principles and strategies behind every successful business, including IKEA, the Boston Consulting Group, Honda, and Uber. Thanks to venture capitalist Greg Lockwood and supported by research from OC&C Strategy Consultants, Koch has uncovered one uniting principle behind successful companies: simplify. 

Taking this idea one step further, Koch has anointed two types of companies: those who will simplify their price—consider flying a budget airline stripped of all the extras that still take you from point A to point B—or their proposition—such as Apple with their easy-to-use products for a large market willing to pay a premium.