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Sell or Be Sold: How to Get Your Way in Business and in Life
200 pages, 2012
money & investing
165 booksAs Grant Cardone explains, understanding the principles of selling is a prerequisite for success in any avenue. In Sell or Be Sold, he breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations--shorten sales cycles, and guarantee yourself greatness.
Cardone will also teach you the success essentials of Selling in a bad economy; Overcoming call reluctance; filling your pipeline with new business; and Staying positive despite rejection. With this experience at his helm, Sell or Be Sold will change the way you perceive the sale and life."
In 'Sell or Be Sold', Grant Cardone emphasizes that selling is not just for salespeople. It's a life skill that everyone needs. Whether you're convincing your boss to give you a raise, persuading your partner to see a movie you like, or getting your kids to do their homework, you're selling. So, take a look at your daily interactions and see how you can improve your selling skills.
Cardone stresses the importance of having a positive attitude. He believes that your attitude can make or break a sale. If you approach a potential customer with a negative mindset, they'll pick up on it and be less likely to buy from you. So, always check your attitude before you start selling.
According to Cardone, commitment is the key to successful selling. You need to be fully committed to your product, your customer, and the sales process. If you're not, your potential customers will sense your lack of commitment and be less likely to buy from you. So, make sure you're fully committed before you start selling.
In 'Sell or Be Sold', Cardone encourages readers to understand the buyer's perspective. He believes that if you can understand why a customer is hesitant to buy, you can address their concerns and make the sale. So, take the time to research and understand your customers' needs and wants.
Cardone highlights the power of persistence in selling. He argues that you shouldn't give up after a single rejection. Instead, you should keep trying until you make the sale. So, don't let a 'no' discourage you. Keep going and you'll eventually get a 'yes'.