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Propaganda

175 pages, 2004

economics & politics

economics & politics

987 books
psychology

psychology

705 books
Takeaways
Description
In the opening quote of his 1928 book, Propaganda, Edward Bernays described the influence of public relations on democratic society as “an invisible government which is the true ruling power of our country. ” However, his manual goes beyond this relatively simple explanatory viewpoint to outline a more sophisticated social engineering model.
The Power of Propaganda

Edward Bernays explores the concept of propaganda and its influence on society. He suggests that propaganda is not just a tool for war, but a mechanism that can shape public opinion and behavior in peacetime too. It's a fascinating look into how our thoughts and actions can be manipulated.

The Role of Media

Bernays digs into the role of media in propagating ideas and shaping public opinion. He argues that media is a powerful tool in the hands of those who know how to use it effectively. This book will make you see the media in a whole new light.

The Invisible Government

In 'Propaganda', Bernays introduces the concept of the 'invisible government'. This refers to a small group of people who control the social machinery. It's a thought-provoking concept that will make you question the power dynamics in society.

The Science of Influencing

Bernays presents propaganda as a scientific technique of persuasion. He explores how understanding human psychology can help in influencing people's thoughts and actions. If you're interested in psychology or marketing, you'll find this book particularly insightful.

The Ethics of Propaganda

While exploring the power and influence of propaganda, Bernays also touches upon the ethical implications. He makes you question whether it's right to manipulate public opinion for personal or political gain. This book will make you think about the moral boundaries of influence and persuasion.

Quotes 3

Bernays' book, Propaganda, is a seminal work in understanding the manipulation of public opinion. It's a must-read for anyone interested in the subject.

Noam ChomskyNoam Chomsky - Linguist, Philosopher, Activist

Bernays' Propaganda is a pioneering exploration into the psychology of mass communication. It's a crucial text for understanding the modern world.

Stuart EwenStuart Ewen - Historian, Author

Edward Bernays' Propaganda is a groundbreaking work that laid the foundation for the PR industry. It's a fascinating read.

Larry TyeLarry Tye - Journalist, Biographer
Noam ChomskyStuart EwenLarry Tye

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