Onward

In Onward, Howard Schultz emphasizes the significance of a strong company culture. He believes that a company's culture is its lifeblood, and it's what sets it apart from competitors. So, take a look at your own company's culture. Is it strong and positive? If not, it might be time to make some changes.

Schultz shares his belief that great leadership is crucial for a company's success. He stresses that leaders should be transparent, honest, and always put their employees first. If you're in a leadership position, this is a great reminder to check in with how you're doing.

In the book, Schultz discusses how innovation kept Starbucks afloat during tough times. He encourages businesses to constantly explore new ideas and not be afraid of change. So, don't be scared to shake things up a bit in your own business.

Onward is a testament to the power of perseverance. Despite numerous challenges, Schultz never gave up on Starbucks. This is a great lesson for anyone facing difficulties - keep going, and you'll find a way through.

Schultz emphasizes the importance of providing an exceptional customer experience. He believes that this is what truly sets a company apart. So, take a moment to see how you can improve the customer experience in your own business.