Obviously Awesome

In 'Obviously Awesome', April Dunford emphasizes the importance of understanding your product's positioning. She suggests that you should see how your product fits into the market and how it stands out from the competition. This will help you to create a unique selling proposition that will attract your target audience.

Dunford explains that the context in which you present your product can significantly impact how it is perceived. If you present your product in the right context, it can appear more valuable and desirable to your potential customers. So, take a look at your product from different angles and find the best context to present it.

The book 'Obviously Awesome' encourages you to dig into market research. Understanding your customers, their needs, and their pain points can help you to position your product in a way that resonates with them. So, don't underestimate the power of market research.

April Dunford believes that a compelling narrative can make your product more appealing. She suggests that you should tell a story about your product that highlights its benefits and shows how it can solve your customers' problems. This can make your product more relatable and attractive to your target audience.

In 'Obviously Awesome', Dunford highlights the role of messaging in product positioning. She explains that the way you communicate about your product can influence how it is perceived. So, make sure to craft clear, concise, and compelling messages that accurately represent your product and its value.