David

The second edition of David Airey's Logo Design Love is completely updated and expanded. It contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients and getting the job done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charges for their work and collaborate with clients.
&nbsp;He shares his personal experiences working on identity projects—including sketches and final results of his own successful designs—and also uses work by many well-known designers such as Paula Scher who designed the logos for Citi and Microsoft Windows; and Lindon Leader creator of the current FedEx identity.

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In Logo Design Love, David Airey emphasizes the importance of research in the logo design process. He suggests that before you even start sketching, you should dig into the company's history, values, and target audience. This will help you create a logo that truly represents the brand.

Understanding the Importance of Research

Airey encourages designers to embrace simplicity in their logo designs. He believes that a simple logo is more memorable and easier to recognize. So, next time you're designing a logo, try to strip it down to its most essential elements.

The Power of Simplicity

David Airey suggests that sketching is a crucial part of the design process. It allows you to explore different ideas quickly and easily. So, grab a pencil and start doodling, you never know where it might lead you.

The Value of Sketching

Airey stresses the importance of clear communication with clients. He advises designers to listen carefully to their clients' needs and expectations, and to keep them involved throughout the design process. This will help ensure that the final logo meets their satisfaction.

Client Communication is Key

In Logo Design Love, you'll find a wealth of case studies from successful designers. These real-world examples provide valuable insights and inspiration. So, take a look and see what you can learn from their experiences.

Learning from Others

Logo Design Love

Nail your presentation with the most popular and influential Design books on the market, covering everything from graphics to typography to branding.

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William

Bret Victor is a computer scientist and interaction designer known for his work in human-computer interaction. He began his career as a software engineer, working at companies such as Lucasfilm and Apple. He was part of the team that designed the user interface for the iPad. He also worked at startups and consulted for companies in the technology industry.
In addition to his work in industry, Victor is also known for his talks and writing on the future of computing. He is a proponent of creating more direct and immediate ways for people to interact with computers and has advocated for the development of better tools for programming. He has written several influential essays on the topic, including "The Future of Programming" and "Inventing on Principle."
Victor has also been involved in researching and developing new interaction models and tools for creative codings, such as the "Dynamicland" project, which aimed at creating a new way of interacting with computers through direct manipulation and physicality.
In recent years, Victor has been involved in a " Learnable Programming project," which aims to make programming more accessible and understandable to a broader audience.
In summary, Bret Victor is known for his work in human-computer interaction, particularly for his emphasis on the importance of creative tools for programmers and other digital creators, his writing and talks on the future of computing, and his research on new interaction models and tools for creative coding.

Bret

The Elements of Graphing Data

Ebenezer

Soman Chainani is an Indian American novelist and screenwriter best known for his fantasy fiction novel series, The School For Good and Evil. The series follows two best friends from the village of Gavaldon, Sophie, and Agatha, as they are spirited away to The School For Good and Evil, where they must choose between a fairy-tale life of success or an adventurous life of danger. The six books in the series are The School For Good and Evil, A World Without Princes, The Last Ever After, Quests for Glory, A Crystal of Time, and One True King.
Soman Chainani was born in Mumbai, India, and moved to the United States when he was nine years old. He studied film at Harvard University and wrote several screenplays that Hollywood studios optioned. He also wrote and co-directed an independent feature film starring Tilda Swinton called A Little Something For Your Birthday.
In 2012, Chainani began work on The School For Good and Evil, a fantasy novel series that follows the adventures of two best friends, Sophie and Agatha, in the magical world of Gavaldon. The novel was a New York Times bestseller and was followed by five sequels, A World Without Princes, The Last Ever After, Quests for Glory, A Crystal of Time, and One True King.
The series has been praised for its imaginative world-building, strong female characters, and themes of friendship, loyalty, and courage. Chainani has also written a companion series called The Camelot Years, which follows beloved characters from the School for Good and Evil in their younger years as they prepare for the fateful adventure that will change their lives.
Soman Chainani has also written a middle-grade novel called The Epic Tale of the Beast and a picture book called Princess Pandemonium. He is the co-creator of the Emmy-nominated Netflix series, The School for Good and Evil, which was released in 2021.
Soman Chainani is an acclaimed storyteller who has crafted an enchanting and captivating world that readers of all ages can enjoy. He has created a world that celebrates friendship, loyalty, courage, and the power of imagination.
In addition to his writing, Soman Chainani is also an accomplished screenwriter. He wrote and co-directed the feature film A Little Something for Your Birthday, starring Tilda Swinton, and was a producer on the 2019 Netflix movie Tall Girl. He is also the co-creator of the Netflix series The School for Good and Evil, which was nominated for an Emmy Award in 2021.&nbsp;
Soman Chainani is a brilliant storyteller who weaves together magical tales of friendship, courage, and adventure. He has crafted a world that celebrates the power of imagination and provides an entertaining escape for readers of all ages.

Soman

Garden Cities of To-Morrow

Josef

Ran Segall is a full-stack designer, Webflow developer, and entrepreneur based in Tel Aviv, Israel. He is the Design Academy founder and an experienced digital product designer and consultant at Fortune 500 companies. Ran is passionate about creating digital products that challenge the status quo and make a lasting impact.
Ran has been designing digital products for over a decade, and his experience and skills have enabled him to create stunning, high-performance digital experiences for companies in a variety of industries. He has worked on products for Microsoft, Samsung, Adobe, Apple, and many more.
Ran is also an experienced web designer, and his work has been featured in publications such as Smashing Magazine, Web Designer Depot, and Awwwards. He is a big believer in the power of Webflow and is passionate about teaching others how to use this powerful design tool. He has written and spoken extensively on the subject, sharing his knowledge and experience with other designers.
In addition to his design and development work, Ran is also a passionate entrepreneur and investor. He has founded several successful startups, including the Design Academy and the web development agency Biztory, and he is a mentor at numerous accelerators and incubators. He is also an active investor in early-stage startups and has invested in companies such as Authy, DRIVN, and Zola.
Ran is a highly sought-after speaker, and he has given talks at some of the world's most prestigious conferences and events, such as Google I/O and the Web Summit. He is also a prolific writer, and his articles have been featured in publications such as Forbes and Inc. Magazine.
Ran is an advocate for creative thinking and is passionate about helping other designers and entrepreneurs realize their full potential. He is a firm believer in the power of collaboration and is constantly looking for ways to connect with the global design community. With his extensive experience, knowledge, and passion, Ran Segall is truly a force to be reckoned with.
Ran is also actively involved in the startup community in Israel, and he is a mentor at several startups, including Wix, Gigi, and Magic. He is passionate about helping entrepreneurs succeed and regularly shares his knowledge and experience with other founders. He is an active member of the Israeli tech community and frequently hosts networking events and workshops designed to help entrepreneurs and designers connect and collaborate.
Ran is a strong believer in giving back and is an active supporter of several charities and non-profit organizations. He is a member of the International Rescue Committee, MicroMentor, and the A21 Campaign. He also serves on the board of directors for the non-profit organization Dreamstake.
Ran is an inspiration to many, and his dedication and commitment to his work have earned him worldwide recognition and respect. He is a true innovator and leader in the design industry, and his passion and drive are truly infectious.

Grid Systems in Graphic Design

Francesco

Adam Ho is a highly experienced freelance designer passionate about creating beautiful, user-friendly digital experiences. He has worked with the world's leading technology companies, such as Huge, Airbnb, and Zendesk, leveraging his technical design skills and creative vision to bring products to life.
Adam has a Bachelor of Arts in Design from the University of California, San Francisco, and a Master of Fine Arts in Graphic Design from the School of Visual Arts in New York. He began his career as a UX designer at Huge, working on large-scale projects such as rebranding the company's website and creating mobile apps. After two years at Huge, Adam decided to pursue a more creative role in the design world and moved to Airbnb as a senior designer.
At Airbnb, Adam was responsible for creating and leading the design of the company's web and mobile products. He was in charge of the overall look, feel, and functionality of Airbnb's products and had a direct hand in designing features such as the search engine, booking process, and payment system. His work with Airbnb earned him various awards and accolades, including a Webby Award for Best Visual Design and a Cannes Lions Award for Best User Experience.
Most recently, Adam has been working with Zendesk as a freelance designer. He has been responsible for designing and developing the company's web and mobile products, including the Zendesk Shopify and Zendesk Chat products. He has also helped develop the company's brand identity and has been a key part of the design process for the company's website and marketing materials.
Adam is an experienced and creative designer with a passion for creating beautiful, functional digital experiences. He has worked with some of the world's leading technology companies, including Huge, Airbnb, and Zendesk. He has a strong understanding of UX design, UI design, and the development process and a track record of delivering award-winning products.

Adam

The Intelligent Lifestyle Magazine

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Julie

Lena Dunham is an American writer, director, actress, and producer. She is known as the creator, writer, and star of the HBO television series Girls (2012–2017), for which she received several Emmy Award nominations and two Golden Globe Awards. Dunham also directed several episodes of Girls and became the first woman to win the Directors Guild of America Award for Outstanding Directing – Comedy Series.&nbsp;
Prior to Girls, Dunham wrote, directed, and starred in the semi-autobiographical independent film Tiny Furniture (2010), for which she won an Independent Spirit Award for Best First Screenplay. Her second feature film, Sharp Stick, written and directed by Dunham, was released in 2022. Her third film, Catherine Called Birdy, had its world premiere at the Toronto International Film Festival on September 12, 2022.&nbsp;
It was released in a limited release on September 23, 2022, by Amazon Studios, prior to streaming on Prime Video on October 7, 2022. In 2013, Dunham was included in the annual Time 100 list of the most influential people in the world. In 2014, Dunham released her first book, Not That Kind of Girl: A Young Woman Tells You What She's "Learned."&nbsp;
In 2015, along with Girls showrunner Jenni Konner, Dunham created the publication Lenny Letter, a feminist online newsletter. The publication ran for three years before folding in late 2018. Dunham briefly appeared in films such as Supporting Characters and This Is 40 (both 2012) and Happy Christmas (2014).&nbsp;
She voiced Mary in the 2016 film My Entire High School Sinking Into the Sea, which premiered at the Toronto International Film Festival. On television, aside from Girls, she has played guest roles in Scandal and The Simpsons (both 2015). In 2017, she portrayed Valerie Solanas in American Horror Story: Cult. Dunham's work, as well as her outspoken presence on social media and in interviews, have attracted significant controversy, praise, criticism, and media scrutiny throughout her career.

Lena

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Sarah

Jeremiah Shoaf is a freelance designer and art director based in Oregon who takes pride in helping clients bring their creative visions to life. He has a knack for finding solutions that bring out the best in a project, whether it's a website, logo, branding materials, or anything else.
Before becoming a freelance designer, Jeremiah worked for several agencies in the Portland area, where he honed his skills in design and art direction. His work has been featured in numerous publications, including Communication Arts, Print Magazine, and HOW Magazine.
He has a passion for typography and is the creator and curator of Typewolf, an independent typography site that helps designers choose the perfect font combinations. His site is a valuable resource for design professionals, offering up-to-date advice on the latest trends and tools in the typography world. He also offers free typography resources such as fonts, tutorials, and guides.
In addition to his freelance design work and Typewolf, Jeremiah also serves as a mentor to aspiring designers. He frequently speaks at design conferences and workshops, where he provides valuable insight and advice to those just starting out.
Jeremiah takes great pride in helping his clients and mentees bring their creative visions to life. His knowledge, skill, and dedication to the craft make him an invaluable asset to any creative endeavor.

Jeremiah

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Ev Williams is a technology entrepreneur, investor, and philanthropist. He is best known for co-founding Blogger, Twitter, and Medium. Williams is also the founder of Obvious Corporation, a venture capital fund that invests in early-stage startups.
Williams grew up in Nebraska and attended the University of Nebraska-Lincoln. After graduating in 1994, he moved to California and got a job as a software engineer at O'Reilly Media. In the late 90s, he developed a web application called Pyra Labs, which was later acquired by Google and became the foundation for their blogging product, Blogger.
Williams left Google in 2003 to launch Odeo, a podcasting platform. Odeo was eventually sold to SonicMountain, and Williams moved on to start Obvious Corporation in 2006. In 2008, he co-founded Twitter with Jack Dorsey, Noah Glass, and Biz Stone.
Twitter became an overnight success, and Williams served as the company's CEO from 2008 to 2010. During this time, he helped the company expand and develop new products. He stepped down from the company in 2011 and began investing in startups and early-stage companies.
In 2012, Williams founded Medium, a platform for publishing and sharing stories. Medium has become a popular platform for writers and journalists to share their work. Williams served as the company's CEO until 2017 when he stepped down and became the company's chairman.
In addition to his investments and businesses, Williams is also a philanthropist. In 2014, he founded the Williams Family Foundation, which focuses on education, health, and the environment. He has also donated to various organizations, including the American Red Cross, CARE, and the ACLU.
Williams is an inspiration to many entrepreneurs and tech professionals. He has demonstrated a passion for building companies, investing in startups, and giving back to his community. His success has shown that with hard work and dedication, anything is possible.

Naval Ravikant is an Indian-American entrepreneur, author, and angel investor. Ravikant's career has focused primarily on technology, startups, and venture capital. He began his career as a software developer and later co-founded several technology companies, including Epinions and Vast.com. In 2010, he co-founded AngelList, a venture capital firm that helps startups raise funding and connect with investors. Under his leadership, AngelList has become one of the industry's most successful and influential venture firms.
Naval Ravikant is the host of the podcast "The Naval Podcast," which is focused on technology, startups, and personal development. The podcast features interviews with a wide variety of guests, including entrepreneurs, investors, authors, and other experts in the technology and startup space. The podcast is known for its deep conversations and insights on topics such as building a successful startup, the future of technology, and how to live a fulfilling life.
The podcast has gained a large following and is known for its unique format, which includes a mix of interviews, monologues, and listener Q&amp;A. The podcast is released regularly and has been running for several years. The podcast has been praised for its thought-provoking and actionable advice, its unique format and the diversity of guests. The podcast is available on most podcast platforms.
Naval Ravikant has also written the book "The Almanack of Naval Ravikant." He has also been a guest on many popular podcasts, sharing his insights on technology, startups, and personal development. He is also an active thinker and influencer on social media, sharing his thoughts on various topics, including technology, business, and personal growth.
Overall, Naval Ravikant's career has been marked by his ability to identify and capitalize on emerging trends in the technology industry and his ability to help startups navigate the challenges of building and scaling a business.

Naval

Man's Search for Meaning

Tim Ferriss is an American author, entrepreneur, and public speaker. He is best known for his bestselling book, The 4-Hour Workweek, and for his podcast, The Tim Ferriss Show. Ferriss has been featured in the Time 100 Most Influential People list and has been recognized as one of Fast Company's "Most Innovative Business People."
Ferriss was born in East Hampton, New York, in 1977. He attended St. Paul's School in Concord, New Hampshire, and graduated from Princeton University with a degree in East Asian Studies in 2000. After college, he worked in sales and marketing for a data storage company before starting his own business, BrainQUICKEN, which he eventually sold.
In 2007, Ferriss wrote The 4-Hour Workweek, which became an international bestseller. The book proposed a new way of working that focused on efficiency and productivity and encouraged readers to pursue their dreams and passions. The book was credited with launching the "lifestyle design" movement and has been translated into 35 languages.
In 2010, Ferriss launched his podcast, The Tim Ferriss Show, which is now one of the most popular podcasts in the world. He interviews high-profile guests from various fields, including business, sports, and entertainment. Ferriss has also written several other books, including The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.
Ferriss has been an active investor, advisor, and board member for a number of companies, including Uber, Evernote, Shopify, and Duolingo. He is a founding member of the Silicon Valley investment firm K9 Ventures and is also a venture partner at the venture capital firm Collaborative Fund.
Ferriss is active in the philanthropic community and has been involved with a number of charities, including DonorsChoose.org, The International Rescue Committee, and the Michael J. Fox Foundation. He is also a member of the Clinton Global Initiative.

Principles

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Peter

Nat Eliason is a highly successful entrepreneur, CEO, and founder of Growth Machine, an SEO-focused growth agency, and co-founder of Cup &amp; Leaf Tea. He is an experienced digital marketer, content strategist, and growth hacker.
Nat has a background in engineering and mathematics, which has helped him to become an expert in data analysis and optimization. He is a firm believer in using data to inform decisions and maximize returns. His work is highly sought after by major companies, startups, and individuals looking to improve their SEO presence and reach.
Nat is passionate about helping others grow their businesses and make the most out of their SEO efforts. He is constantly pushing the boundaries of what’s possible with SEO and is an advocate for the use of SEO to increase website visibility and traffic. He is also an expert in content marketing and has helped countless companies develop effective content strategies that have helped them to reach their goals.
Nat has been featured in prominent publications such as The Wall Street Journal, Forbes, Entrepreneur, and Inc. Magazine. He has also been a featured speaker at many tech conferences, such as SXSW, MozCon, and Content Marketing World.
Nat is passionate about giving back and is a supporter of numerous charitable causes, such as the World Wildlife Fund and the International Rescue Committee. He is also a co-founder of Cup &amp; Leaf Tea, a specialty tea company that donates a portion of its profits to organizations that support refugees.
In addition to being a successful entrepreneur, Nat is a family man. He is the proud father of two young boys and is devoted to his wife and children. He is an avid reader and a lover of the outdoors. He is also a passionate traveler and has visited many countries around the world. Nat loves to share his experience and knowledge with others and is an inspiring leader in the tech community.

Nassim Nicholas Taleb is a Lebanese-American essayist, scholar, statistician, and former trader and risk analyst whose work focuses on problems of randomness, probability, and uncertainty. He is the author of several books, including "The Black Swan: The Impact of the Highly Improbable," which was published in 2007 and became a bestseller.
Taleb is a former trader and risk analyst and has worked as a professor of risk engineering at New York University's Tandon School of Engineering. He has a background in mathematics, statistics, and computer science and has published numerous papers in academic journals on topics related to randomness and uncertainty.
Taleb's main area of research is the study of "black swans," which he defines as rare events that have a large impact and are typically not predictable. He argues that traditional risk assessment methods, such as using historical data to predict future events, are inadequate because they fail to consider the possibility of black swan events.
Taleb is also known for his criticism of the concept of "normalcy" in statistics and his skepticism of the use of mathematical models in finance and economics. He has argued that the assumptions made in these models are often unrealistic and can lead to dangerous oversimplifications.
In addition to his work in academia, Taleb is also a public intellectual and has written several books for a general audience. His books have been widely discussed and debated in the media and have been translated into multiple languages.
Taleb is a strong advocate for antifragility, a concept he has developed and popularized in his books. Antifragility is the property of a system or entity that improves when subjected to volatility, shocks, stressors, or disorder and doesn't just remain indifferent to them.
Taleb's writing style is often characterized as provocative and contrarian, and he is known for his strong opinions on a wide range of topics. His work has been influential in the fields of economics, finance, and risk management and has also been discussed in the broader cultural and intellectual conversation.

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Logo Design Love

240 pages, 2014

David Airey

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