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Just My Type

384 pages, 2012

Takeaways
Description
In his book Just My Type, author Simon Garfield explores how some fonts catch on and others never do. He explores the cultural and historical reasons why some people think Comic Sans is funny while others find it ugly, and shows how some fonts are used to attract customers while others are used to make a political point. Garfield focuses on fonts that have become popular not just once but repeatedly through out history, such as Helvetica, which has been embraced by both Apple and Ikea; and he examines those fonts that are only used for one specific purpose -- for example, Bodoni is only used in law firms so that attorneys can show off their knowledge of Latin.
The Power of Typography

Simon Garfield's book, Just My Type, shows us how typography influences our perception of information. He explores how different fonts can evoke different emotions and responses. So, next time you're designing a poster or writing a report, think about the font you're using. It's more important than you might think!

History of Fonts

Ever wondered where fonts come from? Just My Type digs into the fascinating history of typography. From the first printed books to the digital age, Garfield takes us on a journey through time. You'll never look at your word processor the same way again!

The Impact of Digital Age on Typography

The digital age has revolutionized typography. In Just My Type, you'll see how the internet and digital design tools have democratized font creation and usage. It's a brave new world out there for typography lovers!

The Art and Science of Typography

Typography is both an art and a science, and Simon Garfield does a great job of explaining this in Just My Type. He explores the aesthetic beauty of fonts, but also the precise measurements and rules that make a font readable and effective. It's a must-read for anyone interested in design.

Typography in Everyday Life

You might not realize it, but typography is everywhere. From road signs to restaurant menus, fonts are a crucial part of our everyday life. Just My Type encourages us to pay attention to the fonts around us and consider what they say about our culture and society.

Recommendations

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Jeremiah Shoaf, designer and entrepreneur, Recommending BestBooks

Jeremiah Shoaf

designerentrepreneur

Just My Type found in libraries

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157 books

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