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It's Not How Good You Are, It's How Good You Want to Be
128 pages, 2003
self-improvement
909 booksbusiness & management
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194 booksarts & entertainment
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705 booksIt's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket bible for aspiring talent, or modest artists and designers. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem-solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit, and wisdom. If you want to succeed in life or business, this is a must!
Paul Arden encourages us to see failure not as a setback, but as a stepping stone to success. He believes that the more we fail, the more we learn and grow. So, don't be afraid to take risks and make mistakes, they're part of the journey to greatness.
In 'It's Not How Good You Are, It's How Good You Want to Be', Arden emphasizes the importance of setting high goals. He suggests that if we aim for the stars, we might not reach them, but we won't end up with a handful of mud either.
Arden explores the idea that our perception of situations can greatly influence our reality. He suggests that by changing how we see things, we can change our outcomes. So, take a look at your perceptions, are they helping or hindering you?
The author believes that creativity isn't just for artists, it's a vital skill for anyone who wants to excel in their field. He encourages us to think outside the box and find innovative solutions to problems.
Arden stresses the importance of believing in ourselves and our abilities. He suggests that self-belief is the key to achieving our goals. So, don't doubt yourself, believe in your potential and see where it takes you.
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