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It's Not How Good You Are, It's How Good You Want to Be

128 pages, 2003

Takeaways
Description

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket bible for aspiring talent, or modest artists and designers. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem-solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit, and wisdom. If you want to succeed in life or business, this is a must!

Embrace Failure

Paul Arden encourages us to see failure not as a setback, but as a stepping stone to success. He believes that the more we fail, the more we learn and grow. So, don't be afraid to take risks and make mistakes, they're part of the journey to greatness.

Aim High

In 'It's Not How Good You Are, It's How Good You Want to Be', Arden emphasizes the importance of setting high goals. He suggests that if we aim for the stars, we might not reach them, but we won't end up with a handful of mud either.

The Power of Perception

Arden explores the idea that our perception of situations can greatly influence our reality. He suggests that by changing how we see things, we can change our outcomes. So, take a look at your perceptions, are they helping or hindering you?

Creativity is Key

The author believes that creativity isn't just for artists, it's a vital skill for anyone who wants to excel in their field. He encourages us to think outside the box and find innovative solutions to problems.

The Importance of Self-Belief

Arden stresses the importance of believing in ourselves and our abilities. He suggests that self-belief is the key to achieving our goals. So, don't doubt yourself, believe in your potential and see where it takes you.

Recommendations

3
Casey Neistat, entrepreneur and media personality, Recommending BestBooks

Casey Neistat

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Ran Segall, designer and educator and entrepreneur and technology, Recommending BestBooks

Ran Segall

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