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Irresistible

368 pages, 2018

Takeaways
Description

Welcome to the age of behavioral addiction, in which more than half of Americans are addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year, and we spend an average of three hours each day using our smartphones. 

Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction and explains why so many of today's products are irresistible.

Understanding Behavioral Addiction

In 'Irresistible', Adam Alter explores the concept of behavioral addiction. He explains how it's not just substances that can be addictive, but also activities like checking emails, social media, and playing video games. It's a fascinating look into how our behaviors can become compulsive.

The Role of Technology

The book takes a deep look into how technology plays a significant role in fostering behavioral addiction. It's not just about the technology itself, but how it's designed to keep us hooked. If you've ever wondered why you can't put your phone down, this book will give you some insights.

The Impact on Society

Alter doesn't just stop at explaining the concept of behavioral addiction, he also digs into its impact on society. From affecting our productivity to our relationships, the book paints a clear picture of how these addictions are changing the way we live.

Strategies to Break Free

Don't worry, it's not all doom and gloom. 'Irresistible' also provides practical strategies to break free from these addictive behaviors. If you're looking for ways to reduce your screen time or be more present in your life, you'll find some useful tips in this book.

A Wake-Up Call

Reading 'Irresistible' is like a wake-up call. It forces us to take a hard look at our behaviors and question whether we're in control or if we're being controlled by our devices. It's a must-read for anyone who wants to understand the digital age we're living in and how to navigate it.

Quotes 5

Adam Alter's Irresistible is a fascinating and much-needed exploration of one of the most troubling phenomena of modern times.

Arianna HuffingtonArianna Huffington - Huffington Post Co-Founder

As if to prove his point, Adam Alter has written a truly addictive book about the rise of addiction. Irresistible is a fascinating read.

Malcolm GladwellMalcolm Gladwell - Bestselling Author

Irresistible is a riveting book that reveals the addiction crisis driven by modern technology. It's significant and timely.

Daniel H. PinkDaniel H. Pink - Motivational Speaker

Alter's book is compulsively readable and downright scary. Irresistible is an important exploration of the intersection between technology, addiction, and our future.

Susan CainSusan Cain - Introvert Advocate

In this smart, sharply-argued book, Adam Alter lays out the evidence for a hidden danger in our lives: behavioral addiction. Irresistible is a fascinating read.

Adam GrantAdam Grant - Organizational Psychologist
Arianna HuffingtonMalcolm GladwellDaniel H. PinkSusan CainAdam Grant

Recommendations

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