logo
undefined by undefined - Book Cover
pagesundefined by undefined - Book Cover
177
Reddit meter
all mentions

Invisible Selling Machine

172 pages, 2015

Takeaways
Description
In Ryan Deiss's Invisible Selling Machine, entrepreneur and marketing professional Ryan Deiss encourages business owners to design automated, targeted sales processes that take full advantage of modern marketing automation tools. This book is for small business owners, startup founders, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker, and candlestick makers. In short, if you want to grow your business and your customers just happen to have an email address... ... this book is for you.
The Power of Automated Marketing

Invisible Selling Machine, penned by Ryan Deiss, explores the concept of automated marketing. He suggests that businesses can set up systems to automatically nurture leads and convert them into customers. This means you can sell your products or services 24/7, even while you sleep!

The Importance of Email Marketing

Deiss emphasizes the importance of email marketing in the book. He believes that a well-crafted email campaign can be a powerful tool in your marketing arsenal. It's a great way to keep in touch with your customers, provide them with valuable information, and subtly promote your products or services.

The Five-Step Sales Process

The book breaks down the sales process into five easy-to-understand steps. These include lead generation, lead conversion, maximizing customer value, nurturing and follow-up, and tracking and optimization. By understanding and implementing these steps, you can create your own invisible selling machine.

The Value of Testing and Optimization

Ryan Deiss encourages readers to constantly test and optimize their marketing strategies. This means trying out different approaches, seeing what works best, and making necessary adjustments. This continuous improvement can lead to better results and higher profits.

The Role of Content in Marketing

Invisible Selling Machine also highlights the role of content in marketing. Deiss suggests that providing valuable, relevant content can help attract and retain customers. It's not just about selling, but also about educating and engaging your audience.

Recommendations

1
authorDaymond John, entrepreneur and media personality and venture capitalist and author, Recommending BestBooks

Daymond John

entrepreneurmedia personalityventure capitalistauthor

Invisible Selling Machine found in libraries

1
49 books

Marketing Books

Organize and launch the best marketing campaigns and track their success with the best Marketing Books to read.