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368 pages, 2017

business & management

business & management

1082 books


392 books


705 books

The book will be disseminating the greatest firms' practices. This book is particularly intended for Product Managers of technology businesses. This encompasses hundreds of tech corporations such as Google, Facebook, Amazon, Twitter, and others, as well as thousands more businesses embracing technology (financial companies, media companies, retailers, manufacturers, and nearly every industry). 

Inspired covers a wide range of businesses, from early-stage startups to well-established corporations. Consumer items or gadgets, commercial services for small firms to enterprises, internal tools, and developer platforms are examples of possible products.

The Importance of Product Managers

Marty Cagan emphasizes the crucial role of product managers in a successful business. They are the ones who bridge the gap between the customer's needs and the company's offerings. They need to be deeply involved in the product development process, from understanding the market to delivering the final product.

Customer-Centric Approach

The book encourages you to adopt a customer-centric approach. It's not just about creating a product, it's about solving a problem for the customer. Cagan suggests that you should spend time with your customers, understand their needs, and then design a product that meets those needs.

The Power of Prototyping

Cagan highlights the importance of prototyping in the product development process. By creating a prototype, you can test your ideas, get feedback from customers, and make necessary changes before the final product is launched. This can save you a lot of time and resources.

The Role of Leadership

Leadership plays a significant role in product development. According to Cagan, leaders should not just dictate what needs to be done, but they should inspire and empower their teams. They should create an environment where creativity and innovation can thrive.

Continuous Learning and Improvement

The book Inspired encourages you to embrace a culture of continuous learning and improvement. You should always be open to new ideas and be willing to adapt to changes. This will help you stay ahead of the competition and deliver products that your customers will love.

Quotes 4

Marty Cagan's 'Inspired' is a must-read for anyone who wants to create tech products that consumers love. It's a game-changer.

Jeff PattonJeff Patton - Agile process management

'Inspired' by Marty Cagan is a masterclass in understanding the intersection of technology, business, and customer experience.

Ken NortonKen Norton - Product management

Marty Cagan's 'Inspired' is a beacon of light for those navigating the murky waters of product development.

John CutlerJohn Cutler - Product development

'Inspired' by Marty Cagan is a bible for product managers. It's a comprehensive guide to creating products that make a difference.

Melissa PerriMelissa Perri - Product management
Jeff PattonKen NortonJohn CutlerMelissa Perri


authorMarty Cagan

Marty Cagan

entrepreneurtechnologyventure capitalistauthor
Anna Cheng

Anna Cheng


Inspired found in libraries

144 books

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