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If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition
272 pages, 2010
business & management
1082 books
money & investing
165 booksDuring economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who can not make the transition.
But imagine being able to sell your products when others cannot, being able to take market share from both your competitors and knowing the precise formulas that would allow you to expand your sales while others make excuses.
If You're Not First, You're Last is about how to sell your products and services--despite the economy--and provides the reader with ways to capitalize regardless of their product, service or idea.
In 'If You're Not First, You're Last', Grant Cardone emphasizes the importance of taking action. He believes that success is not about waiting for opportunities, but about creating them. So, don't just sit around and wait for things to happen, make them happen!
Cardone makes it clear that in the world of sales, second place is not an option. If you're not first, you're last. This means you need to be proactive, aggressive, and always on the lookout for ways to stay ahead of your competition.
Grant Cardone suggests that sales is a contact sport. You need to be in constant touch with your customers, understand their needs, and offer solutions. The more you interact with your customers, the better you understand them, and the more likely you are to make a sale.
In the book, he explores the idea that economic contractions are not necessarily bad. In fact, they can be opportunities for those who are prepared. When others are pulling back, that's the time to push forward and seize market share.
Cardone encourages readers to be persistent. He believes that giving up is not an option. Even when things get tough, you need to keep going. Persistence, according to him, is one of the key factors that separates the successful from the unsuccessful.