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Identity Designed

288 pages, 2019

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Description

Identity Designed, by David Airey, is the definitive guide to visual branding. Written by a best-selling author and renowned designer, the book formalizes the process and benefits of brand identity design. 

It includes high-caliber projects from a variety of the world’s most talented design studios. The reader will see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations.

They will also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and future-proofing their designs. Each identity case study is followed by a recap of key points.

The Importance of Client Relationships

In Identity Designed, David Airey emphasizes the importance of building strong relationships with clients. He believes that understanding the client's needs and expectations is the key to creating a successful design. So, take a look at how you can improve your client relationships and see the difference it makes in your work.

The Role of Research in Design

Airey highlights the crucial role of research in the design process. He suggests that designers should dig deep into the client's industry, competitors, and target audience to create a design that truly represents the brand. So, don't skip the research part, it's more important than you might think.

The Power of Simplicity

David Airey advocates for simplicity in design. He argues that a simple, clean design is often more effective than a complex one. So, next time you're working on a design project, try to keep it simple and see how it turns out.

The Value of Collaboration

In Identity Designed, Airey stresses the value of collaboration in the design process. He believes that working with others, whether they're other designers or clients, can lead to better results. So, don't be afraid to collaborate and explore new ideas with others.

The Impact of Storytelling in Design

He also explores the impact of storytelling in design. Airey suggests that a design that tells a story can create a stronger connection with the audience. So, try to incorporate storytelling into your designs and check the impact it has on your audience.

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