Identity Designed

In Identity Designed, David Airey emphasizes the importance of building strong relationships with clients. He believes that understanding the client's needs and expectations is the key to creating a successful design. So, take a look at how you can improve your client relationships and see the difference it makes in your work.

Airey highlights the crucial role of research in the design process. He suggests that designers should dig deep into the client's industry, competitors, and target audience to create a design that truly represents the brand. So, don't skip the research part, it's more important than you might think.

David Airey advocates for simplicity in design. He argues that a simple, clean design is often more effective than a complex one. So, next time you're working on a design project, try to keep it simple and see how it turns out.

In Identity Designed, Airey stresses the value of collaboration in the design process. He believes that working with others, whether they're other designers or clients, can lead to better results. So, don't be afraid to collaborate and explore new ideas with others.

He also explores the impact of storytelling in design. Airey suggests that a design that tells a story can create a stronger connection with the audience. So, try to incorporate storytelling into your designs and check the impact it has on your audience.