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Iacocca

400 pages, 2007

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Lee Iacocca is an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. 

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. 

In this book, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation.

The Power of Persistence

In 'Iacocca', Lee Iacocca shows us that persistence is key to success. He faced numerous challenges throughout his career, but he never gave up. He kept pushing forward, learning from his mistakes, and eventually became one of the most influential figures in the automotive industry. So, if you're facing obstacles, don't give up. Keep pushing, keep learning, and success will come.

Innovation is Crucial

Iacocca's story is a testament to the power of innovation. He was always looking for ways to improve, to do things differently, and to stay ahead of the competition. This mindset led to the creation of the Ford Mustang and the minivan, two revolutionary products that changed the automotive industry. So, don't be afraid to think outside the box and innovate.

Leadership Matters

One of the key lessons from 'Iacocca' is the importance of strong leadership. He led Chrysler out of bankruptcy and turned it into a profitable company. His leadership style was direct, decisive, and charismatic. He knew how to motivate his team and get the best out of them. So, if you're in a leadership position, take a page out of Iacocca's book and lead with conviction.

The Importance of Adaptability

Throughout his career, Iacocca had to adapt to changing circumstances. Whether it was dealing with the oil crisis in the 70s or the economic recession in the 80s, he was always able to adjust his strategies and keep his companies afloat. This shows us that being adaptable is crucial in business and in life.

The Value of Hard Work

Iacocca's journey from the son of immigrants to the CEO of Chrysler is a testament to the value of hard work. He worked his way up from an entry-level engineer to one of the most powerful men in the automotive industry. His story shows us that with hard work, determination, and a bit of luck, anything is possible.

Quotes 4

Iacocca's leadership style and business acumen are truly inspiring. A must-read for anyone interested in management and leadership.

Bill GatesBill Gates - Microsoft Co-founder

Iacocca is a captivating tale of business and leadership. It's a book I highly recommend.

Warren BuffetWarren Buffet - Investment Guru

Iacocca's story is a lesson in innovation and leadership. It's a book that every entrepreneur should read.

Steve JobsSteve Jobs - Apple Co-founder

Iacocca's autobiography is a fascinating insight into the auto industry. It's a book that's worth reading.

Elon MuskElon Musk - Tesla CEO
Bill GatesWarren BuffetSteve JobsElon Musk

Recommendations

1
authorRamit Sethi, entrepreneur and investor and author, Recommending BestBooks

Ramit Sethi

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