Reddit meter
I Love You More Than My Dog
256 pages, 2009
In 'I Love You More Than My Dog', Jeanne Bliss explores the idea that love and care can be powerful tools in business. She suggests that companies who treat their customers with genuine affection and respect often enjoy more loyalty and success.
The book takes a look at 'beloved' companies - those that have earned a special place in their customers' hearts. Bliss shows us how these companies have managed to create a strong emotional bond with their customers, leading to higher customer satisfaction and retention.
Bliss emphasizes the importance of making decisions with clarity and purpose. She argues that when companies are clear about their values and make decisions that align with these values, they are more likely to earn the trust and loyalty of their customers.
In 'I Love You More Than My Dog', we see that employees play a crucial role in creating beloved companies. When employees are treated well and feel valued, they are more likely to pass on this positive experience to the customers they interact with.
The book digs into the 'Five Decisions' that beloved companies make: Decide to Believe, Decide with Clarity of Purpose, Decide to Be Real, Decide to Be There, and Decide to Say Sorry. These decisions, according to Bliss, are what set these companies apart and make them beloved by their customers.