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How I Raised Myself from Failure to Success in Selling
192 pages, 1992
How I Raised Myself From Failure to Success in Selling is the definitive classic on salesmanship, endorsed by Dale Carnegie. This book has helped transform countless people into top-earning salespeople and changed the lives of countless others.
Written by Frank Bettger, a man who sold his way out of poverty, this book is great for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Bettger was twenty-nine he failed at being an insurance salesman. By the time he was forty, he owned a country estate and could have retired. What are the principles that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest-paid salesmen in America?
The answer is inside How I Raised Myself from Failure to Success in Selling . Bettger reveals personal experiences and explains foolproof guidelines on how to develop the style, spirit, and presence of a winning salesman. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesman.
Frank Bettger emphasizes the importance of enthusiasm in sales. He believes that showing genuine excitement about your product can significantly influence your customers' decisions. So, if you're in sales, take a look at how you present your products. Are you truly enthusiastic about them?
In 'How I Raised Myself from Failure to Success in Selling', Bettger highlights the importance of listening to your customers. He suggests that understanding their needs and concerns is key to successful selling. So, don't just talk, listen and respond to your customers' needs.
Bettger encourages readers to constantly seek self-improvement. He shares how he used to read and research extensively to improve his sales skills. So, if you're looking to succeed in sales, don't stop learning and improving.
Bettger's story is a testament to the power of persistence. Despite initial failures, he didn't give up but instead, worked harder to achieve his goals. So, if you're facing challenges in your sales career, remember to stay persistent and keep pushing forward.
In his book, Bettger shares how managing his time effectively contributed to his success in sales. He suggests that planning your day and prioritizing tasks can lead to increased productivity. So, take a moment to evaluate your time management skills and see where you can improve.
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This book is the most helpful guide to face-to-face selling ever written.
Dale Carnegie - Self-improvement coursesBettger's book offers timeless wisdom and practical insights to achieve sales success.
Zig Ziglar - Motivational speakingBettger's book is a must-read for anyone in sales. It's a game-changer.
Brian Tracy - Self-development authorBettger's book is a sales bible. It's a must-have for every salesperson.
Jeffrey Gitomer - Sales trainingBettger's book is a classic. It's a must-read for anyone in sales.
Tom Hopkins - Sales strategyRecommendations
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How I Raised Myself from Failure to Success in Selling found in libraries
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