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Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
304 pages, 2021
Moss uncovers the latest research on addiction to uncover what the scientific and medical communities already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies have evolved to prefer fast, convenient meals--hence our modern-day preference for ready-to-eat foods.
Moss goes on to show how the processed food industry has tried not only to evade this troubling discovery about the addictiveness of food but also to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets--filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place.
In 'Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions', Michael Moss explores the concept of food addiction. He digs into the science behind why we crave certain foods and how food companies use this knowledge to keep us coming back for more.
Moss takes a deep look into the strategies used by big food companies. He reveals how they exploit our biological instincts and manipulate our senses to make their products irresistible. It's a fascinating insight into the world of food marketing and product development.
The book also highlights the health implications of our food choices. Moss shows how our addiction to processed foods contributes to obesity, diabetes, and other health issues. It's a wake-up call to see how our eating habits can affect our overall well-being.
Despite the manipulative tactics of food giants, Moss emphasizes the power of free will. He encourages readers to take control of their eating habits and make healthier choices. It's a reminder that we have the power to resist these addictive foods.
Finally, 'Hooked' doesn't just expose the problem, it also offers solutions. Moss provides practical tips on how to break free from food addictions and make better dietary choices. It's a great resource for anyone looking to improve their relationship with food.