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High-Hanging Fruit

240 pages, 2016

business & management

business & management

1082 books
Takeaways
Description
When Mark Rampolla sold his startup ZICO Coconut Water to Coca-Cola for more than $200 million, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually, Mark found his great idea: coconut water. If a small start-up could take on the beverage industry, maybe he could inspire others to start their own businesses that could make money and make a difference.
Pursue Your Passion

In High-Hanging Fruit, Mark Rampolla encourages readers to follow their passion. He believes that when you love what you do, you'll be more dedicated and successful. So, take a moment to explore what truly drives you and consider turning it into your career.

Aim High

Rampolla's book teaches us to aim for the 'high-hanging fruit'. This means going after ambitious goals that others might think are out of reach. Don't be afraid to set high standards for yourself and your business. You might be surprised at what you can achieve.

The Power of Persistence

One of the key lessons from High-Hanging Fruit is the importance of persistence. Rampolla faced many challenges while building his business, but he never gave up. So, when you face obstacles, remember to stay determined and keep pushing forward.

Business with a Purpose

Rampolla emphasizes the importance of building a business that not only makes money, but also makes a positive impact on the world. He encourages readers to look into creating businesses that align with their values and contribute to society.

Embrace Change

Change is inevitable, especially in business. High-Hanging Fruit encourages readers to embrace change rather than resist it. Rampolla shares how he adapted to changes in his own business, providing valuable insights for anyone looking to navigate their own business challenges.

Recommendations

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authorJason Fried

Jason Fried

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