Alexandra

Can you create a memorable and effective brand name? In her entertaining and engaging book, naming consultant Watkins explains how anyone can. No degree in linguistics is required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you smile because it is suggestive--evokes a positive brand experience; is meaningful--your customers get it; uses imagery--visually evocative to aid in memory; has legs--lends itself to a theme for extended mileage, and is emotional--moves people.&nbsp;
A bad name, on the other hand, makes you scratch your head because it is spelling challenged--looks like a typo; is a copycat--similar to competitor's names; is restrictive--limits future growth; is annoying--frustrates customers.

Are you starting your own business? These Best Business Books will help you reach for the stars.

user-tie

It doesn’t matter if you are an amateur or an experienced business person, there is always room for improvement and growth. Our collection of the Best Business Books will help you achieve more with less time to spend. Unravel the secrets of any trade that you want to excel in and learn how to make your business grow with the best tips and tricks from the Best Business Books. They will make a successful business person out of you in no time.

Best Business Books

Ran Segall is a full-stack designer, Webflow developer, and entrepreneur based in Tel Aviv, Israel. He is the Design Academy founder and an experienced digital product designer and consultant at Fortune 500 companies. Ran is passionate about creating digital products that challenge the status quo and make a lasting impact.
Ran has been designing digital products for over a decade, and his experience and skills have enabled him to create stunning, high-performance digital experiences for companies in a variety of industries. He has worked on products for Microsoft, Samsung, Adobe, Apple, and many more.
Ran is also an experienced web designer, and his work has been featured in publications such as Smashing Magazine, Web Designer Depot, and Awwwards. He is a big believer in the power of Webflow and is passionate about teaching others how to use this powerful design tool. He has written and spoken extensively on the subject, sharing his knowledge and experience with other designers.
In addition to his design and development work, Ran is also a passionate entrepreneur and investor. He has founded several successful startups, including the Design Academy and the web development agency Biztory, and he is a mentor at numerous accelerators and incubators. He is also an active investor in early-stage startups and has invested in companies such as Authy, DRIVN, and Zola.
Ran is a highly sought-after speaker, and he has given talks at some of the world's most prestigious conferences and events, such as Google I/O and the Web Summit. He is also a prolific writer, and his articles have been featured in publications such as Forbes and Inc. Magazine.
Ran is an advocate for creative thinking and is passionate about helping other designers and entrepreneurs realize their full potential. He is a firm believer in the power of collaboration and is constantly looking for ways to connect with the global design community. With his extensive experience, knowledge, and passion, Ran Segall is truly a force to be reckoned with.
Ran is also actively involved in the startup community in Israel, and he is a mentor at several startups, including Wix, Gigi, and Magic. He is passionate about helping entrepreneurs succeed and regularly shares his knowledge and experience with other founders. He is an active member of the Israeli tech community and frequently hosts networking events and workshops designed to help entrepreneurs and designers connect and collaborate.
Ran is a strong believer in giving back and is an active supporter of several charities and non-profit organizations. He is a member of the International Rescue Committee, MicroMentor, and the A21 Campaign. He also serves on the board of directors for the non-profit organization Dreamstake.
Ran is an inspiration to many, and his dedication and commitment to his work have earned him worldwide recognition and respect. He is a true innovator and leader in the design industry, and his passion and drive are truly infectious.

Nat Eliason is a highly successful entrepreneur, CEO, and founder of Growth Machine, an SEO-focused growth agency, and co-founder of Cup &amp; Leaf Tea. He is an experienced digital marketer, content strategist, and growth hacker.
Nat has a background in engineering and mathematics, which has helped him to become an expert in data analysis and optimization. He is a firm believer in using data to inform decisions and maximize returns. His work is highly sought after by major companies, startups, and individuals looking to improve their SEO presence and reach.
Nat is passionate about helping others grow their businesses and make the most out of their SEO efforts. He is constantly pushing the boundaries of what’s possible with SEO and is an advocate for the use of SEO to increase website visibility and traffic. He is also an expert in content marketing and has helped countless companies develop effective content strategies that have helped them to reach their goals.
Nat has been featured in prominent publications such as The Wall Street Journal, Forbes, Entrepreneur, and Inc. Magazine. He has also been a featured speaker at many tech conferences, such as SXSW, MozCon, and Content Marketing World.
Nat is passionate about giving back and is a supporter of numerous charitable causes, such as the World Wildlife Fund and the International Rescue Committee. He is also a co-founder of Cup &amp; Leaf Tea, a specialty tea company that donates a portion of its profits to organizations that support refugees.
In addition to being a successful entrepreneur, Nat is a family man. He is the proud father of two young boys and is devoted to his wife and children. He is an avid reader and a lover of the outdoors. He is also a passionate traveler and has visited many countries around the world. Nat loves to share his experience and knowledge with others and is an inspiring leader in the tech community.

Hello, My Name Is Awesome

How do you succeed in business? Start with the top Business and Management books by authors, bosses and industry leaders who have made it big.

business & management

Nail your presentation with the most popular and influential Design books on the market, covering everything from graphics to typography to branding.

design

David

Identity Designed, by David Airey, is the definitive guide to visual branding. Written by a best-selling author and renowned designer, the book formalizes the process and benefits of brand identity design.&nbsp;
It includes high-caliber projects from a variety of the world’s most talented design studios. The reader will see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations.
They will also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and future-proofing their designs. Each identity case study is followed by a recap of key points.

Peter Dimitrov is an experienced Webflow Expert with over 6 years of experience in full-service design, branding, and Webflow development. He is passionate about challenging the ordinary and searching for new ways to do so.
His work spans across various industries, including Finance, Tech, Staffing, Telemedicine, Aerospace, Logistics, Crypto, and many more, giving him the ability to analyze a problem from many different angles, combined with a strategic process. This allows him to deliver thoughtful experiences that solve problems successfully, evoke emotions and set companies apart.
When not busy working on projects or thinking about the Schrödinger equation, Peter is actively moderating the Webflow community as one of the few recognized Webflow leaders. He is also a proud member of the Awwwards young jury, a global collective of creatives judging the web design landscape.
Peter loves to ask questions and constantly challenge the world around him in his battle against sameness. He believes in using creative solutions to solve problems and is always looking for new ways to make an impact. His clients are always impressed with the quality of his work and the dedication he brings to each project. He strives to deliver results that exceed expectations, and he has a long list of happy

Peter

Identity Designed

Blair

The Win Without Pitching Manifesto is a manifesto of business practices for owners of creative businesses. It lays out twelve steps--in the form of proclamations--that these entrepreneurs can take to distance themselves from their competition, regain the high ground in client relationships and learn to win business without first parting with their products or services.

Johnnie Gomez is a designer and sticker collector based in Washington, DC. He is a Senior Brand Designer at Webflow and co-founder of Cruz Barcelona, a web-focused digital agency. Johnnie is a creative and highly motivated individual who loves to create and share his work with the world.
Johnnie has a passion for creating aesthetically pleasing designs and products that focus on communication and interaction. His work focuses on modern, simple, and clean visuals for digital media. He specializes in creating logos, illustrations, and web design. Johnnie is also an experienced typographer and enjoys creating custom fonts for clients.
Johnnie has a deep appreciation for art and culture. He is an avid collector of vintage stickers and has used his collection to create unique and creative pieces of art. His artwork has been featured in several publications, including Vogue, The Washington Post, and The New York Times.
Johnnie also has a passion for teaching and mentoring. He has taught classes at the Corcoran College of Art and Design and at the Parsons School of Design. He has also mentored many young designers in the DC area and has been a keynote speaker at several conferences.
Johnnie is a passionate believer in the power of collaboration. He believes that by working together, we can create amazing things. He is always looking for ways to collaborate with other designers and artists.
Johnnie is an active member of the Washington, DC, design community. He is a founding member of DC Design Week, a week-long festival celebrating the design and creative community in the DC area. He is also a co-organizer of the DC Sticker Expo, an annual event that showcases the best sticker artists from around the world.
Johnnie Gomez is a talented designer, artist, and mentor. His passion for design and art is evident in every project he works on. He is passionate about teaching and mentoring and is always looking for ways to collaborate with other designers and artists. He is an inspiring role model for young designers and a great asset to the DC design community.

Johnnie

The Win Without Pitching Manifesto

Julie

Congratulations, you're a director! But, after you pop the champagne, accept the new title, and step into this thrilling coming chapter of your career, the verity descends like a fog. You don't know what you're doing.
That's precisely how Julie Zhuo felt when she became a novitiate director at 25. She giggled at a long list of logistics-- from hiring to blasting, from meeting to messaging, from planning to pitching-- and faced a thousand questions and misgivings.
How was she supposed to spin cooperation into value? How could she be a good slavey of her reports careers? What was the secret to leading with confidence in new and unanticipated situations?
Now, having managed dozens of brigades gauging knockouts to hundreds of people, Julie knows the most important assignment of all great directors is made, not born. However, you watch enough to be a great director; if you watch enough to be reading this.&nbsp;
The Making of a director is an ultramodern field companion packed with everyday exemplifications and transformative perceptivity.&nbsp;

Jake Knapp is an inventor, designer, and author. He is most well-known for inventing the Design Sprint, a five-day process for solving problems and creating new products, services, and strategies. He is also a New York Times bestselling author, having written two books, Sprint and Make Time.&nbsp;
As a design thinker, Jake has worked with some of the world’s leading companies, such as Slack, LEGO, IDEO, and NASA. He has coached on design strategy and time management, helping these companies take their products and services from ideas to reality.
An advocate of the design-thinking approach, Jake has been a keynote speaker at conferences and workshops around the world. He has been featured in The New York Times, The Wall Street Journal, The Guardian, Wired, and Forbes and has been invited to TEDx and Google's Zeitgeist conferences to discuss his methodologies.
Jake is currently a Design Partner at Google Ventures, where he helps companies use design sprints to create innovative products and services. He also serves as a lecturer at Stanford University's Hasso Plattner Institute of Design, where he teaches Design Thinking and Design Sprints.
Jake has a passion for creating and innovating, and his approach to design has helped countless companies realize their potential. He is a firm believer that with the right combination of processes, people, and tools, any problem can be solved.

Jake

The Making of a Manager

Scott

A visualization is a powerful form of communication that is able to effectively convey information and ideas. For a long time, data visualization was the domain of experts—data scientists and designers.&nbsp;&nbsp;
However, new tools and vast amounts of data make it simple for anybody to create compelling visualizations that express concepts significantly more effective than traditional spreadsheet charts. In addition, creating effective charts is increasingly becoming a necessary talent for managers.&nbsp;
Many managers are already doing it if you aren't, and they're receiving acknowledgment and credit for contributing to your company's success. Scott Berinato presents a comprehensive overview of visualization and how to utilize it to impress and persuade others in his book Good Charts.

Cleo Abram is an inspiring and dynamic video producer at Vox. She brings enthusiasm and creativity to her projects, always pushing the envelope and striving for excellence.
Before joining Vox, Cleo worked as a producer on Netflix’s Explained, a show that dives deep into the day's topics. She was also the host and producer of Vox’s YouTube series Glad You Asked, a show that asked tough questions with engaging and entertaining videos.
Since joining Vox, Cleo has been the host and producer of Vox’s first-ever daily show, Answered. The show features a range of topics from technology to science, to politics and more. Cleo has been able to share her knowledge and expertise with viewers through the show.
Cleo is an excellent communicator and is passionate about producing high-quality content. She is a master of her craft and is constantly looking for ways to innovate and push the boundaries of video production.
When she’s not in the studio, Cleo can be found spending time with her family and friends. She also enjoys exploring the great outdoors and going on adventures. Cleo is an inspiring producer with a lot of energy and drive. Her work speaks for itself; she is always looking for ways to push the envelope and create compelling and thought-provoking content.
In addition to her work as a producer and host at Vox, Cleo Abram is also a video journalist currently making Huge If True, a documentary series about the internet age. The series explores the impact of the internet on our lives and society, from how we communicate to how we consume media. Through the series, Cleo is able to share her unique perspective and expert knowledge about the modern world.

Cleo

Good Charts

Run Studio Run by Julia Bloch is a book that details how to manage and grow a small creative studio. 

Frank Chimero is an American graphic designer, artist, and writer. He is best known for his work in web design, illustration, and typography.=
Frank was born and raised in Portland, Oregon. He studied at the Art Institute of Portland, where he received his BFA in Graphic Design. After college, he went on to work as a freelance designer, creating websites, logos, and illustrations for a variety of clients.
Frank's style is characterized by its simplicity and playfulness. He often employs a muted color palette, minimal shapes, and plenty of white space. His work is often described as "intuitive," as he often creates designs that are both visually appealing and easy to understand.
In addition to his graphic design work, Frank also creates art and writings. He has written several books, including "The Shape of Design" and "A Pocket Guide to Designing for the Web." His drawings and paintings often explore themes of identity and playfulness.
Frank also speaks regularly at design conferences and workshops around the world. He has presented at AIGA's National Conference, SXSW, and the World Wide Web Conference. He has also been featured on TED Talks, NPR, and the BBC.
In addition to his professional work, Frank is also an avid hiker and gardener. He often takes walks in nature to explore and observe. His love of nature often influences his design work. Frank Chimero is a multi-talented individual with a passion for design, art, and writing. He is a master of his craft, and his work speaks for itself.

Frank

Run Studio Run

Marty

In this completely revised edition of his best-selling classic, bestselling author Marty Neumeier presents the underlying framework for making that leap to becoming a brand leader. Like a well-tailored suit, the book’s structure can be adjusted to fit any type of organization, from startups and small businesses to huge corporations. Each chapter includes new material and updated statistics, making it as relevant today as when it was first published in 2002.

Vinod Khosla is an Indian-American venture capitalist and businessman. He began his career in the technology industry as one of the co-founders of Sun Microsystems in 1982. He served as the company's first chief executive officer and was instrumental in developing and launching the company's flagship product, the SPARC microprocessor. After leaving Sun Microsystems in 1985, Khosla worked as a venture capitalist and technology consultant, investing in and advising startups in the technology sector.
In 2004, Khosla founded Khosla Ventures, a venture capital firm focusing on investments in clean technology and biotechnology companies. The firm has invested in companies working on various technologies, including renewable energy, sustainable agriculture, and energy efficiency. Through Khosla Ventures, Khosla has been an active investor in the clean technology industry and has been involved in the launch of several successful companies, including biofuels producer KiOR, energy storage company Ambri, and solar power company BrightSource Energy.
Vinod Khosla has received several awards throughout his career in recognition of his contributions to the technology and venture capital industries, as well as his advocacy for clean technology and sustainable solutions. Some of the notable awards he has received include:
<ul>
<li>The Lifetime Achievement Award from the Indus Entrepreneurs (TiE) in 2007 for his contributions to the technology industry and his support of entrepreneurship.</li>
<li>The Entrepreneurial Company of the Year award from the Cleantech Group in 2010 for his work with Khosla Ventures in supporting and investing in clean technology companies.</li>
<li>The Visionary of the Year award from the Renewable Energy World Conference &amp; Expo in 2011 for his contributions to the development of the renewable energy industry and his advocacy for market-based solutions to support the growth of renewable energy.</li>
<li>The Clean Energy Leadership award from the Clean Energy Trust in 2012 for his contributions to the growth of the clean energy industry through his investments and advocacy.</li>
<li>The Entrepreneurial Leadership in Energy award from the Kellogg School of Management at Northwestern University in 2013 for his contributions to the development of the clean energy industry and his work with Khosla Ventures in investing in clean technology companies.</li>
</ul>
In addition to his work as a venture capitalist, Khosla is also a vocal advocate for using technology to solve environmental problems. He has been a vocal critic of government subsidies for renewable energy and has advocated for market-based solutions to support the growth of the renewable energy industry. He is also known for his work in sustainable agriculture and has invested in several companies working on innovative solutions in this area.

Vinod

The Brand Flip

Todd

From the author of The Accidental Creative and Die Empty comes a practical handbook for every manager charged with leading teams to creative brilliance. Doing the work and leading the work are very different things. When you make the transition from maker to manager, you give ownership of projects to your team even though you could do them yourself better and faster.&nbsp;
You are juggling expectations from your manager, who wants consistent, predictable output from an inherently unpredictable creative process. And you're managing the pushback from your team of brilliant, headstrong, and possibly overqualified creatives. Leading talented, creative people requires a different skill set than the one many management books offer.&nbsp;&nbsp;
As a consultant to creative companies, Todd Henry knows firsthand what prevents creative leaders from guiding their teams to success, and in Herding Tigers he provides a bold new blueprint to help you be the leader your team needs. Learn to lead by influence instead of control.

Herding Tigers

Victor

Few among us are born talented copywriters—that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even the most talented can improve by studying the best.&nbsp;
Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.&nbsp;
How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own.

Scott Adams is an American cartoonist, writer, and businessman best known for creating the popular comic strip Dilbert. Adams has achieved considerable success as a cartoonist, author, and entrepreneur. He has been described as a "genius" and a "Renaissance man" due to his wide range of talents and interests.
Adams began drawing Dilbert while working as a bank teller in 1989, and it quickly became a hit. The strip was syndicated shortly thereafter and soon became a staple in newspapers around the world. In addition to creating Dilbert, Adams has written many books, including The Dilbert Principle and Dogbert's Clues for the Clueless.
Adams has also been very successful in business. He co-founded a software company called Adams-Martin Group in 1991 and sold it in 1998 for a reported $100 million. He then went on to develop an online comic strip called "The Dilbert Zone," which he sold to United Media in 1999.
Adams has also become a popular speaker and motivational coach. He has been a keynote speaker at numerous events, including the World Economic Forum in Davos, Switzerland. He is an outspoken advocate for business-minded individuals, and his books and talks often focus on how to be successful in business.
Adams has achieved considerable success in his career and is widely admired for his creativity, intelligence, and success. He is an inspiration to aspiring entrepreneurs and cartoonists alike and continues to be a leader in the world of business and cartooning.
In addition to his business and cartooning endeavors, Adams is also a passionate philanthropist. He has supported a number of charitable causes, including education and poverty alleviation. Adams also founded the Scott Adams Foundation, which provides grants to charitable organizations around the world.
Adams is also a vocal supporter of free enterprise and free markets. He is an outspoken critic of government regulation and government interference in the free market. He has written several books on the topic, including The Dilbert Future and Free Market Revolution.
Adams is a highly respected figure in the world of business and cartooning. He is an inspiration to many and continues to be a leader in the world of business and cartooning.

How to Write a Good Advertisement

Henry

This book provides a look back at the inventiveness and design genius of architect-engineer Henry S. Dreyfuss (1900–1972). From his invention of the first answering machine to the SS Independence, an aircraft carrier launched in 1945, Dreyfuss's work has stood the test of time. His belief that "design is for everyone" led him to become one of the world's most influential designers.

Bret Victor is a computer scientist and interaction designer known for his work in human-computer interaction. He began his career as a software engineer, working at companies such as Lucasfilm and Apple. He was part of the team that designed the user interface for the iPad. He also worked at startups and consulted for companies in the technology industry.
In addition to his work in industry, Victor is also known for his talks and writing on the future of computing. He is a proponent of creating more direct and immediate ways for people to interact with computers and has advocated for the development of better tools for programming. He has written several influential essays on the topic, including "The Future of Programming" and "Inventing on Principle."
Victor has also been involved in researching and developing new interaction models and tools for creative codings, such as the "Dynamicland" project, which aimed at creating a new way of interacting with computers through direct manipulation and physicality.
In recent years, Victor has been involved in a " Learnable Programming project," which aims to make programming more accessible and understandable to a broader audience.
In summary, Bret Victor is known for his work in human-computer interaction, particularly for his emphasis on the importance of creative tools for programmers and other digital creators, his writing and talks on the future of computing, and his research on new interaction models and tools for creative coding.

Bret

Designing for People

The 22 Immutable Laws of Branding have been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand and provides the step-by-step instructions you need to do so.
This book also tackles one of the most challenging marketing problems today: branding on the Web a topic covered in its companion volume, 11 Immutable Laws of Internet Branding. Tapping into their own deep knowledge and resources, they unearth provocative examples and insightful analysis. Offering insights that challenge what you thought you knew about branding, this book proves once again why Al Ries and Laura Ries are two of the most respected experts in marketing today.&nbsp;

Ramit Sethi is an American personal finance advisor, entrepreneur, and New York Times best-selling author. He is the founder, and CEO of I Will Teach You To Be Rich, a personal finance and entrepreneurship educational company.
Sethi was born and raised in California. He attended Stanford University and graduated with a degree in psychology and technology in 2004. He then started his career as a consultant for Bain &amp; Company. After 2 years at Bain, Sethi left to pursue his entrepreneurial career. In 2009, he launched I Will Teach You To Be Rich.
The mission of I Will Teach You To Be Rich is to empower people to achieve financial independence by using a combination of automation and personal advice. Sethi teaches his students how to automate their finances, maximize their earning potential, and make smart investment decisions. He provides personal advice in the form of his blog, podcast, and online courses.
Sethi is also a New York Times best-selling author. He has written two books: I Will Teach You To Be Rich and Ramit’s Brain Trust. He also regularly contributes to Forbes, Fast Company, and other publications.
Sethi is an advocate for financial literacy and believes in empowering people with the knowledge they need to make smart financial decisions. He believes that everyone can achieve financial freedom and security if they have the right tools and advice. He is a regular speaker at conferences, universities, and other events.
Sethi is passionate about helping people take control of their financial future. He believes everyone should have access to financial education and the skills to make smart money decisions. He has been featured in numerous media outlets and was named one of the world’s most influential people by Time Magazine.
Sethi continues working on I Will Teach You To Be Rich and constantly strives to provide the best possible resources for his students. He also works with other organizations to promote financial literacy and increase access to financial education.

Ramit

The 22 Immutable Laws of Branding

Michael

In Branding, Johnson strips everyday brands down to their basic components. With case studies enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions.
The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question―the missing gap in the market―to which an answer is needed.
Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.
With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease,
Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

Branding in Five and a Half Steps

Giff

Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews—and turn learnings into action.

Ron Conway is a venture capitalist and angel investor. He is known for his early investments in companies such as Google, PayPal, and Twitter. He is the founder of the venture capital firm Angel Investors LP and SV Angel, a seed-stage venture capital fund. He has been active in the technology industry for over 40 years and is considered one of the early pioneers of Angel Investing.
Ron Conway is a well-known figure in Silicon Valley, known for his early investments in technology startups and his role as a mentor to many successful entrepreneurs. He is considered one of the "super angels" of Silicon Valley, a group of high-profile angel investors who have made significant investments in startups.
He is also a board member of the Tipping Point Community, a nonprofit organization that aims to fight poverty in the Bay Area. He is also an active member of the Silicon Valley startup ecosystem and has been involved in many successful technology companies.
Ron Conway is known for his philanthropy and support of various charitable causes in the San Francisco Bay Area and beyond. He and his wife, Gayle, established the Conway Family Fund, which supports different philanthropic causes, including education, health, human services, and the arts.
He is also involved in several nonprofits and charitable organizations, including serving on the board of the Tipping Point Community, a nonprofit organization that aims to fight poverty in the Bay Area, and the San Francisco General Hospital Foundation. He also supports the San Francisco Public Education Fund, which works to improve public education in the city, and the San Francisco Museum of Modern Art. He is also an active member of the Silicon Valley Community Foundation and TechNet.
In addition to financial contributions, Conway is known for his mentorship and support of young entrepreneurs and startups through various incubation programs, accelerators, and other initiatives. He is also known for supporting different political causes and candidates, including support of progressive policies and candidates in the San Francisco Bay Area.
He is also a board member of the Tipping Point Community, a nonprofit organization that aims to fight poverty in the Bay Area. He is also an active member of the Silicon Valley startup ecosystem and has been involved in many successful technology companies.

Talking to Humans

Innovation and creativity are necessary for both individuals and corporations, but these traits are often lost in an environment without structure or understanding.  Gamestorming brings the resources of some of the world's most innovative professionals together to create a collaborative book that encourages engagement and creativity, bringing more structure to a workplace with the process of gamestorming. 

Andy Budd is a well-known figure in the design and technology communities. He is the founder of Clearleft, a user experience design agency based in Brighton, England. Clearleft has worked with a wide range of clients, including Google, the BBC, and the Financial Times.
In addition to his role at Clearleft, Andy is a highly sought-after speaker, having spoken at conferences such as SXSW, Webstock, and An Event Apart. He is also an advisor and coach to startups and a venture partner at Seedcamp, an early-stage investment fund.
Andy deeply understands user-centered design and how it can be used to create successful products and services. He is a strong advocate for the value of design in business and is a regular commentator on the intersection of design and technology.
Andy has written several books on design and technology, including "CSS Mastery" and "Designing Interfaces." He is also a frequent contributor to industry publications such as A List Apart and Smashing Magazine.
Overall, Andy Budd is a well-respected figure in the design and technology communities. He is known for his expertise in user-centered design and his ability to help startups and businesses create successful products and services. He is an accomplished speaker, author, and advisor and continues to be an influential figure in the industry.

Andy

Gamestorming

Chris

Pocket Full of Do is the culmination of two decades of entrepreneurship, teaching, coaching, and creativity.  It’s a resource filled with bite-sized lessons on becoming a disruptive force in your industry.  If you feel stuck, need inspiration, or motivation, reach for a Pocket Full of Do—designed for quick reading and just-in-time learning. 

Pocket Full of Do

Garr

Garr Reynolds has worked for decades as a designer and communicator, leading to his acclaimed blog, Presentation Zen (presentationzen.com).  With Presentation Zen: Simple Ideas on Design and Delivery he shares what he has learned in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about designing your presentation.  The book challenges the conventional wisdom of making slide presentations today and encourages you to think differently and more creatively about preparation, design, and delivery. 

Nir Eyal is a bestselling author, entrepreneur, and lecturer on the topics of consumer psychology and behavior design. He is well-known for his book Hooked: How to Build Habit-Forming Products, which focuses on understanding how technology companies create products that users become addicted to.
Eyal has a background in business and psychology, having received his MBA from Stanford University and a BSc in Psychology from the University of Pennsylvania. He has worked in the tech industry for over a decade and has held executive positions at several companies, including Yahoo and Time Warner.
Eyal has also founded two tech companies, AdNectar and Insightera, and is an investor in several startups. He has been an advisor or board member for numerous companies, including Eventbrite, Product Hunt, and BloomThat.
In addition to his business career, Eyal has written several books, including Hooked, Indistractable: How to Control Your Attention and Choose Your Life, and The Business of Habit: Designing Products and Services That Create Loyalty. He also writes a popular blog and hosts a podcast called The Nir and Far Show.
Eyal is a sought-after speaker, presenting to audiences all over the world. He has been featured in publications such as The New York Times, The Wall Street Journal, and Forbes and has been a guest on many podcasts, including The Tim Ferriss Show and The Joe Rogan Experience.
If you are interested in gaining a better understanding of how to design products and services that capture and keep users’ attention, Nir Eyal is an excellent resource. His books, blog, podcast, and talks offer valuable insights into the world of consumer psychology and behavior design.

Presentation Zen

Jakob

Marc

Service Design Thinking is a multidisciplinary approach to service design. Service Design has become somewhat of a buzzword recently, attracting a lot of attention from a variety of industries.&nbsp;
This book was put together using the same co-creative and user-centered methodologies that you can read and learn about within to define and demonstrate the developing topic of service design—the blurring of lines between goods and services.&nbsp;
It presents service design thinking in a way that is understandable to novices and students, broadens knowledge, and can be used as a resource by experienced designers.

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Hello, My Name Is Awesome

168 pages, 2019

Alexandra Watkins

business & management

design

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Ran Segall

Nat Eliason

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