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Hello, My Name Is Awesome

168 pages, 2019

business & management

business & management

1082 books


194 books

Can you create a memorable and effective brand name? In her entertaining and engaging book, naming consultant Watkins explains how anyone can. No degree in linguistics is required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you smile because it is suggestive--evokes a positive brand experience; is meaningful--your customers get it; uses imagery--visually evocative to aid in memory; has legs--lends itself to a theme for extended mileage, and is emotional--moves people. 

A bad name, on the other hand, makes you scratch your head because it is spelling challenged--looks like a typo; is a copycat--similar to competitor's names; is restrictive--limits future growth; is annoying--frustrates customers.

The Power of a Name

In 'Hello, My Name Is Awesome', Alexandra Watkins emphasizes the importance of a good name in business. A catchy, memorable name can make your brand stand out and attract more customers. So, take some time to brainstorm and find that perfect name for your business.


Watkins introduces two important tests for your business name - the SMILE and SCRATCH tests. The SMILE test checks if your name is Simple, Meaningful, Imagery, Legs, and Emotional. The SCRATCH test checks if your name isn't Spelling challenged, a Copycat, Restrictive, Annoying, Tame, Curse of Knowledge, or Hard to pronounce. Check your business name against these tests to see if it's a winner.

Avoid Common Naming Mistakes

The book 'Hello, My Name Is Awesome' helps you avoid common naming mistakes. For instance, using acronyms that are hard to remember or names that are too generic. Watkins provides practical advice on how to avoid these pitfalls.

The Importance of a .com Domain

Watkins stresses the importance of securing a .com domain for your business. He argues that a .com domain is more professional and credible. So, before you finalize your business name, make sure the .com domain is available.

The Value of Feedback

Before you finalize your business name, get feedback. Ask your friends, family, and potential customers what they think. Their insights could help you refine your name and make it even better. 'Hello, My Name Is Awesome' encourages you to explore this crucial step.

Quotes 4

Alexandra Watkins' book is a treasure trove of inspiration and insights for anyone tasked with naming a product or business.

Guy KawasakiGuy Kawasaki - Marketing Specialist

This book offers a wealth of practical advice on how to choose a name that is not only memorable and meaningful, but also legally available.

Dan HeathDan Heath - Author, Speaker

Alexandra Watkins' book is a must-read for anyone who wants to understand the art and science of naming.

Marty NeumeierMarty Neumeier - Brand Consultant

This book is a fun, insightful, and practical guide to naming. It's filled with useful advice and real-world examples.

David AakerDavid Aaker - Marketing Professor
Guy KawasakiDan HeathMarty NeumeierDavid Aaker


Ran Segall

Ran Segall

Nat Eliason

Nat Eliason


Hello, My Name Is Awesome found in libraries

204 books

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