logo
pagesback-cover
62
Reddit meter
all mentions

Hello, My Name Is Awesome

168 pages, 2019

business & management

business & management

1082 books
design

design

194 books

Can you create a memorable and effective brand name? In her entertaining and engaging book, naming consultant Watkins explains how anyone can. No degree in linguistics is required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you smile because it is suggestive--evokes a positive brand experience; is meaningful--your customers get it; uses imagery--visually evocative to aid in memory; has legs--lends itself to a theme for extended mileage, and is emotional--moves people. 

A bad name, on the other hand, makes you scratch your head because it is spelling challenged--looks like a typo; is a copycat--similar to competitor's names; is restrictive--limits future growth; is annoying--frustrates customers.

Recommendations

2
Ran Segall

Ran Segall

designereducatorentrepreneurtechnology
Nat Eliason

Nat Eliason

entrepreneurmarketerauthor

Hello, My Name Is Awesome found in libraries

1
204 books

Best Business Books

Are you starting your own business? These Best Business Books will help you reach for the stars.