Hacking Sales

160 pages, 2016

Max Altschuler

business & management

1082 books

Takeaways

Description

Sales is a $500 billion industry that employs 15 million people in the United States alone. Despite this growth and unprecedented demand, only a handful of colleges offer degrees in sales and most MBA programs do not offer a single sales course. Top-level business executives and investors have realized that a good sales team will make or break their company.

As data becomes cheaper to access and more well-educated people choose careers in sales, the world of sales has become much faster-paced and more competitive than ever before. However, with this change comes new opportunities for ambitious individuals who are willing to adapt to the changing landscape of modern sales.

Consider this book your degree in modern sales. I call it Sales Hacking. In Hacking Sales, you will learn how to build a fully streamlined sales machine using new technology built for salespeople along with innovative new techniques. I showcase over 150 tools throughout the book, as we walk through the processes behind building a fully efficient sales engine.

Embrace Technology

Max Altschuler emphasizes the importance of leveraging technology to streamline your sales process. He suggests using automation tools to handle repetitive tasks, freeing up time to focus on building relationships and closing deals. So, take a look at your current sales process and see where technology can make your life easier.

Build a Scalable Sales Process

In Hacking Sales, the author stresses the need for a scalable sales process. He believes that a well-structured, repeatable process is key to achieving consistent sales results. So, it's time to dig into your sales process and find ways to make it more efficient and scalable.

Focus on the Right Prospects

Max Altschuler advises salespeople to focus their efforts on the right prospects. He suggests using data to identify your ideal customer profile and then targeting your sales efforts towards these individuals. So, take some time to research your customer base and identify who your ideal customers are.

Leverage Social Selling

In the book, he introduces the concept of social selling. This involves using social media platforms to find, connect with, and nurture potential customers. So, if you're not already using social media in your sales process, it's time to explore this opportunity.

Continual Learning and Adaptation

One of the key takeaways from Hacking Sales is the importance of continual learning and adaptation. The sales landscape is constantly changing, and to stay ahead, you need to be willing to learn new skills and adapt your approach. So, don't be afraid to check out new sales strategies and techniques, and see what works best for you.

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