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Getting Real

194 pages, 2006



392 books


194 books
Getting Real is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This isn't a technical book or a design tutorial; it's a book of ideas for anyone working on a web app—including entrepreneurs, designers, programmers, executives, or marketers.
Embrace Constraints

Basecamp suggests that limitations can actually fuel creativity. Instead of seeing constraints as obstacles, view them as opportunities to innovate and make the most out of what you have. This can lead to more efficient and effective solutions.

Less is More

The book emphasizes the importance of simplicity. It's not about having the most features or options, but about having the right ones. By focusing on what's truly essential, you can create a product that's easy to use and understand.

Iterate and Improve

Getting Real encourages you to release your product early and then continuously improve it based on real-world feedback. This approach allows you to adapt to changes and make sure your product meets the needs of your users.

Focus on Today

Basecamp advises not to get too caught up in long-term planning. Instead, focus on what you can do today to move your project forward. This approach keeps you flexible and responsive to changes.

Build for Yourself

One of the key insights from the book is to build a product that you would use yourself. This ensures that you're passionate about the product and have a deep understanding of what it needs to be successful.

Quotes 1

Getting Real is a must-read for anyone building a web app. It's a straight-to-the-point guide to cutting through the noise and getting real work done.

Mark CubanMark Cuban - Entrepreneur, Investor
Mark Cuban


John Maeda

John Maeda

Girish Mathrubootham

Girish Mathrubootham

entrepreneurtechnologyventure capitalist

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