Name: Getting Real
Rating: 4.40 (2 reviews)
Author: Basecamp

Basecamp

Getting Real is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design.  This isn't a technical book or a design tutorial; it's a book of ideas for anyone working on a web app—including entrepreneurs, designers, programmers, executives, or marketers. 

Improve your web design skills and progress with the choice of the Best Books For Web Design from our list.

browsers

Web design is part of the IT industry that has been unstoppable and on the high rise. It is a field of digital science with the most individual talent you can ever wish for. Therefore, you need to hone your skills and become one of the best web designers on the market. You can easily achieve that with our collection of the Best Books For Web Design. Pick the ones that will make you even better at what you do.

Best Books for Web Design

John Maeda's career has spanned various design, technology, and education roles. He began his career as a computer scientist, working on projects at MIT's Media Lab. In 2001, he joined the faculty at the MIT Media Lab as an associate professor and later served as the director of the research lab's Aesthetics and Computation Group. In 2008, he was appointed President of the Rhode Island School of Design (RISD), where he served until 2013.
After leaving RISD, Maeda joined Kleiner Perkins as a Partner, focusing on design in technology startups. From 2015 to 2017, he was Design Partner at a venture capital firm. In 2018, he joined Automattic as Global Head of Computational Design and Inclusion. In this role, he leads the company's design and inclusion efforts and works on further integrating technology and design into the company's products.
John Maeda has received several awards throughout his career for his contributions to design and technology. Some notable mentions include:
<ul>
<li>Design Mind Award from the Cooper Hewitt Smithsonian Design Museum in 2012</li>
<li>AIGA Medal in 2012</li>
<li>Fast Company's Most Creative People in Business in 2012</li>
<li>BusinessWeek's Design Innovator of the Year in 2006</li>
<li>National Design Award for Communication Design from the Smithsonian's Cooper-Hewitt National Design Museum in 2001</li>
<li>Id Magazine's Interactive Design Review in 2001</li>
<li>Webby Award for Best Use of Animation in 2000</li>
</ul>
He also served as the Jury President for the Cannes Lions International Festival of Creativity in 2018. These are just a few of the many awards and honors that John Maeda has received over the years. He is highly respected in design and technology, and his work has significantly impacted the industry.
Throughout his career, Maeda has also been an active speaker and author. He has given talks at various conferences and events worldwide and has written several books, including "The Laws of Simplicity" and "Redesigning Leadership." He has also been honored with numerous awards for his contributions to the field of design and technology.

John

Girish Mathrubootham is an Indian entrepreneur, angel investor, and technology executive. He is the Chairman and CEO of Freshworks, a leading customer relationship management software company. He is also an active angel investor and adviser to SaaS start-ups.
Girish has had an impressive career in the technology industry. He started off his career working for IBM as a software engineer. He then went on to become an advisor for several technology companies, including Amazon, Oracle, and Microsoft. He also has several venture fund investments under his belt, including investments in companies such as Tally Solutions, Wingify, and Chargebee.
In 2010, Girish founded Freshworks, a customer relationship management (CRM) software company. He has been the company’s Chairman and CEO since then, leading the company to its current status as a global leader in the CRM space.
Under Girish’s leadership, Freshworks has become one of the world’s most renowned customer relationship management software companies. The company has secured over $400 million in funding and has acquired numerous companies, such as Natero and Reply.io, to expand its product offerings.
Girish is also an active angel investor and adviser to SaaS start-ups. He has invested in a number of firms, such as Chargebee, Wingify, and Zoho. He is also an advisor to a number of companies, including Freshdesk, Freshworks, and Zoho.
Girish has also been recognized for his achievements in the industry. He was named one of the Top 10 Entrepreneurs in India by the World Economic Forum, and he was also named one of the Top 100 Most Influential People in the CRM space by Gartner.
Girish is an inspiring figure in the technology industry. He has successfully built a global company, invested in SaaS start-ups, and advised companies. He is an example of how hard work and dedication can lead to success.

Girish

Mark Cuban

Jeff Bezos

Elon Musk

Bill Gates

Tim Cook

Basecamp suggests that limitations can actually fuel creativity. Instead of seeing constraints as obstacles, view them as opportunities to innovate and make the most out of what you have. This can lead to more efficient and effective solutions.

Embrace Constraints

The book emphasizes the importance of simplicity. It's not about having the most features or options, but about having the right ones. By focusing on what's truly essential, you can create a product that's easy to use and understand.

Less is More

Getting Real encourages you to release your product early and then continuously improve it based on real-world feedback. This approach allows you to adapt to changes and make sure your product meets the needs of your users.

Iterate and Improve

Basecamp advises not to get too caught up in long-term planning. Instead, focus on what you can do today to move your project forward. This approach keeps you flexible and responsive to changes.

Focus on Today

One of the key insights from the book is to build a product that you would use yourself. This ensures that you're passionate about the product and have a deep understanding of what it needs to be successful.

Build for Yourself

Getting Real

Read the best Technology books to wrap your brain around modern marvels like computers, crypto, and cyber security. Silicon Valley, here you come!

technology

Nail your presentation with the most popular and influential Design books on the market, covering everything from graphics to typography to branding.

design

Yuval Noah

Naval Ravikant is an Indian-American entrepreneur, author, and angel investor. Ravikant's career has focused primarily on technology, startups, and venture capital. He began his career as a software developer and later co-founded several technology companies, including Epinions and Vast.com. In 2010, he co-founded AngelList, a venture capital firm that helps startups raise funding and connect with investors. Under his leadership, AngelList has become one of the industry's most successful and influential venture firms.
Naval Ravikant is the host of the podcast "The Naval Podcast," which is focused on technology, startups, and personal development. The podcast features interviews with a wide variety of guests, including entrepreneurs, investors, authors, and other experts in the technology and startup space. The podcast is known for its deep conversations and insights on topics such as building a successful startup, the future of technology, and how to live a fulfilling life.
The podcast has gained a large following and is known for its unique format, which includes a mix of interviews, monologues, and listener Q&amp;A. The podcast is released regularly and has been running for several years. The podcast has been praised for its thought-provoking and actionable advice, its unique format and the diversity of guests. The podcast is available on most podcast platforms.
Naval Ravikant has also written the book "The Almanack of Naval Ravikant." He has also been a guest on many popular podcasts, sharing his insights on technology, startups, and personal development. He is also an active thinker and influencer on social media, sharing his thoughts on various topics, including technology, business, and personal growth.
Overall, Naval Ravikant's career has been marked by his ability to identify and capitalize on emerging trends in the technology industry and his ability to help startups navigate the challenges of building and scaling a business.

Naval

Peter Attia is a medical doctor, scientist, and author who works to bridge the gap between the worlds of medical science and nutrition. He is an advocate for evidence-based approaches to health and wellness and is highly respected in the medical, scientific, and nutrition communities.
Dr. Attia was born in Canada and studied biology and psychology at Queen’s University in Ontario. He then attended Stanford University for medical school and completed a surgical residency at the Johns Hopkins Hospital. After his residency, he worked as a general and bariatric surgeon at the University of California, San Diego, where he gained experience in nutrition, preventive medicine, and the science of aging.
In 2012, Dr. Attia founded his own medical practice, Attia Medical, P.C., where he and his team specialize in the use of personalized, evidence-based, and data-driven approaches to nutrition and health. He is a driving force behind the concept of “nutritional medicine,” which bridges the gap between traditional medicine and nutrition by using evidence-based strategies to optimize health and longevity.
Dr. Attia is passionate about nutrition and health and regularly shares his knowledge through lectures, podcasts, and books. He hosted his own podcast, “The Drive,” for four years and has written the book “The Eating Academy.” He also regularly contributes to the popular blog “The Eating Academy,” where he shares his insights on optimal nutritional and lifestyle approaches. He is a regular contributor to the popular blog “The Huffington Post” and is a founding board member of NuSI. This non-profit organization aims to reduce diet-related suffering by funding rigorous nutrition science.
In addition to his work in nutrition, Dr. Attia is an avid athlete and an advocate for the use of exercise and movement to optimize health. He regularly participates in endurance events such as triathlons and marathons and is a member of the Crossfit community.
Dr. Attia is a passionate advocate for the use of evidence-based approaches to health and nutrition and regularly shares his insights and knowledge with the public. His work has been featured in outlets such as The New York Times, The Atlantic, and The Wall Street Journal. He is highly respected in the medical, scientific, and nutrition communities and is dedicated to helping people make informed decisions about their health.

Peter

Sapiens

James

Tim Ferriss is an American author, entrepreneur, and public speaker. He is best known for his bestselling book, The 4-Hour Workweek, and for his podcast, The Tim Ferriss Show. Ferriss has been featured in the Time 100 Most Influential People list and has been recognized as one of Fast Company's "Most Innovative Business People."
Ferriss was born in East Hampton, New York, in 1977. He attended St. Paul's School in Concord, New Hampshire, and graduated from Princeton University with a degree in East Asian Studies in 2000. After college, he worked in sales and marketing for a data storage company before starting his own business, BrainQUICKEN, which he eventually sold.
In 2007, Ferriss wrote The 4-Hour Workweek, which became an international bestseller. The book proposed a new way of working that focused on efficiency and productivity and encouraged readers to pursue their dreams and passions. The book was credited with launching the "lifestyle design" movement and has been translated into 35 languages.
In 2010, Ferriss launched his podcast, The Tim Ferriss Show, which is now one of the most popular podcasts in the world. He interviews high-profile guests from various fields, including business, sports, and entertainment. Ferriss has also written several other books, including The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.
Ferriss has been an active investor, advisor, and board member for a number of companies, including Uber, Evernote, Shopify, and Duolingo. He is a founding member of the Silicon Valley investment firm K9 Ventures and is also a venture partner at the venture capital firm Collaborative Fund.
Ferriss is active in the philanthropic community and has been involved with a number of charities, including DonorsChoose.org, The International Rescue Committee, and the Michael J. Fox Foundation. He is also a member of the Clinton Global Initiative.

Frank Chimero is an American graphic designer, artist, and writer. He is best known for his work in web design, illustration, and typography.=
Frank was born and raised in Portland, Oregon. He studied at the Art Institute of Portland, where he received his BFA in Graphic Design. After college, he went on to work as a freelance designer, creating websites, logos, and illustrations for a variety of clients.
Frank's style is characterized by its simplicity and playfulness. He often employs a muted color palette, minimal shapes, and plenty of white space. His work is often described as "intuitive," as he often creates designs that are both visually appealing and easy to understand.
In addition to his graphic design work, Frank also creates art and writings. He has written several books, including "The Shape of Design" and "A Pocket Guide to Designing for the Web." His drawings and paintings often explore themes of identity and playfulness.
Frank also speaks regularly at design conferences and workshops around the world. He has presented at AIGA's National Conference, SXSW, and the World Wide Web Conference. He has also been featured on TED Talks, NPR, and the BBC.
In addition to his professional work, Frank is also an avid hiker and gardener. He often takes walks in nature to explore and observe. His love of nature often influences his design work. Frank Chimero is a multi-talented individual with a passion for design, art, and writing. He is a master of his craft, and his work speaks for itself.

Frank

Atomic Habits

Walter

Bill Gates is an American business magnate, investor, author, philanthropist, and humanitarian who co-founded Microsoft Corporation, one of the world's largest and most successful technology companies, in 1975. Gates has been regularly ranked as one of the world's wealthiest people and was the richest from 1995 to 2017. As of November 2020, Gates had a net worth of US$132.1 billion, making him the fourth-wealthiest person in the world.
Gates held the positions of Chairman, CEO, and Chief Software Architect at Microsoft until 2000 when he stepped down from day-to-day operations. After leaving Microsoft, Gates and his wife, Melinda Gates, co-chaired the Bill &amp; Melinda Gates Foundation, a private charitable foundation dedicated to improving healthcare and education worldwide. Gates remains a board member of Microsoft and a Technology Advisor to its current CEO, Satya Nadella.
Gates is one of the most influential figures in technology and business. He has received numerous awards and honors for his philanthropic work, including the Presidential Medal of Freedom and the Order of the Aztec Eagle. He is also a member of the Giving Pledge, an organization created by billionaires Warren Buffett and Gates to promote charitable giving.
Gates has been a passionate advocate for using technology to improve the world. His vision of a computer on every desk and home has been realized. He is one of the most vocal proponents of using technology to address social and environmental challenges. He has also been outspoken in supporting government funding for scientific research, particularly renewable energy and artificial intelligence.
Gates' philanthropic efforts have been focused on improving global health, providing access to technology for underserved populations, and promoting educational opportunities for children and young adults. He has made significant investments in initiatives to fight poverty and increase access to medical care, particularly in the developing world. In addition, the Bill &amp; Melinda Gates Foundation has partnered with numerous organizations to promote improved sanitation, clean water, and disease prevention among the world's poorest people.
Gates' commitment to giving back has been an inspiration to many. His dedication to using technology and business to improve the lives of people around the world is an example of how successful people can use their resources to make a difference.
Gates has also been a vocal proponent of open-source technology, advocating for the development of software and hardware that is freely available to the public. He has also been a vocal proponent of the open internet and a leader in the fight against censorship and government surveillance. In addition, he has been a strong advocate for using technology to combat climate change and has invested in numerous renewable energy initiatives.
Gates has also been a vocal proponent of net neutrality and has spoken out in favor of increased competition in the technology sector. His efforts to improve people's lives worldwide have earned him the admiration of many, and his commitment to philanthropy and innovation has made him one of the world's most influential and respected figures.

Bill

Scott Pape, affectionately known as The Barefoot Investor, is a prolific Australian author and radio commentator. He is renowned for his no-nonsense advice on personal finance and is a trusted voice to many Australians.
Pape is the author of several books, including the best-selling The Barefoot Investor: The Only Money Guide You’ll Ever Need. Released in 2016, this book has sold over 1.7 million copies and is the best-selling finance book in Australian history. It outlines Pape’s approach to personal finance, which is based on common sense, simple strategies, and practical tips. He advocates for people to start investing from a young age, to pay off their debts, and to live within their means.
Pape is also a regular radio commentator on personal finance topics. He has been a frequent guest on various radio shows, including ABC Radio National and 3AW. His appearances on these programs have been highly acclaimed, and he is known for his ability to make complex financial topics accessible and easy to understand.
In addition to his work as an author and radio commentator, Pape is an active philanthropist. He has set up The Barefoot Foundation, a charity that provides financial education and assistance to disadvantaged Australians. He is also an ambassador for the National Debt Helpline, a service that helps Australians manage their debt.
Pape has been widely recognized for his work in the field of personal finance. In 2016 he was awarded the Order of Australia Medal, and in 2018 he was made a Fellow of the Financial Services Institute of Australasia. He has also been featured in numerous publications, including The Australian Financial Review, The Sydney Morning Herald, and The Age.
Overall, Scott Pape is a highly respected authority in the field of personal finance. His no-nonsense approach and commitment to helping Australians make better financial decisions have made him a trusted voice for many.

Scott

Steve Jobs

David

Jordan Hughes is a multidisciplinary Product Designer from Melbourne, Australia, specializing in product design, design systems, and Webflow development. He is the founder of Untitled UI and Good Books and co-founder of Himalayas. Jordan's work has been featured on Typewolf, Mindsparkle Magazine, Webflow, Fonts In Use, CSS Winner, httpster, Siteinspire, and Best Website Gallery.
In late 2021, Jordan launched Untitled UI, the ultimate UI kit and design system for Figma that focuses on quality. Untitled UI is the most extensive UI kit for Figma in the world. In short, Untitled was the #1 design and tech product on Gumroad and is being used by designers from some of the world's top companies, including Spotify, Mailchimp, Webflow, and Google.
Jordan recently launched Untitled UI Icons, a clean, consistent, and neutral icon library explicitly crafted for modern UI design. This project was the #1 Product of the Week on Product Hunt and is now the highest-rated icon library for sale on Gumroad.
He built goodbooks.io, the most extensive curated collection of 8,500+ book recommendations from some of the world's most successful and attractive people. This project was the #1 Product of the Day on Product Hunt. Jordan sold this project in December 2021.
Prior, Jordan was Head of Design at UpGuard, one of the world's fastest-growing cyber security SaaS platforms, with global customers including NASA and the New York Stock Exchange. He worked closely with the growth and product teams to help improve the UX of their enterprise-level software and the customer experience. I also built and managed UpGuard's new website.
In 2016, Jordan was the second employee at Spaceship. Spaceship was the fastest-growing new entrant in the world, growing to $100m in assets and amassing a 50k+ waitlist in just 3-months. By the time he left in 2019, Spaceship had grown to 60+ employees and $250m in assets. They're now managing over $1bn in assets. He also designed pitch decks that raised $40m+ in venture capital along the way. Hughes has worked with Australian startups that have raised over $110m in funding from some of the most notable investors in the world.

Jordan

Range

Jocko Willink is an American retired Navy Seal officer, author, podcaster, and public speaker. He is best known for his involvement in the Battle of Ramadi, his success in the Navy SEALs, and his leadership philosophy, which is based on discipline, hard work, and respect for others.
Willink was born in Easton, Pennsylvania, on September 8, 1971. He joined the Navy in 1990 and, after graduating from Basic Underwater Demolition/SEAL (BUD/S) training, was assigned to SEAL Team 3. During his service in the Navy, Willink completed multiple deployments to Iraq and Afghanistan and was eventually assigned to Task Unit Bruiser, the most decorated special operations unit of the Iraq War. During the Battle of Ramadi, Willink and his team helped to clear the city of insurgent forces, and their exemplary performance earned them the Navy Cross.
Willink retired from the Navy in 2010 and soon after began to share his leadership philosophy. He has authored several books, including Extreme Ownership, Leadership Strategy and Tactics, and Way of the Warrior Kid, as well as co-hosting the popular podcast Jocko Podcast.
Willink is also a respected public speaker, giving talks all over the world on topics such as leadership, discipline, and team building. He is a sought-after keynote speaker for both corporate and military events.
Willink is an advocate for physical and mental fitness, often speaking about the importance of proper nutrition and exercise. He also encourages people to push themselves and strive to become the best versions of themselves.
Willink is a highly respected figure in the military and business worlds, and his words have been an inspiration to many. His leadership philosophy is one that emphasizes discipline, hard work, and respect for others, and these values are ones that have served him well throughout his career.

Jocko

Tools of Titans

Ashlee

David Sinclair is a world-renowned scientist and professor of genetics at Harvard Medical School. He is an authority in the field of aging, and his research focuses on understanding why we age and how to slow it down. He is the co-founder and co-chief editor of the journal Aging Cell, as well as a co-founder and co-director of the Sinclair Lab at Harvard Medical School.&nbsp;
Dr. Sinclair has made groundbreaking discoveries in the field of aging and longevity. He discovered a gene that controls the aging process and is currently researching ways to use this gene to extend the life and slow down the effects of aging. He has also identified a compound that could potentially reverse aging in mice and has been researching ways to develop a drug that could do the same for humans. His research has been featured in numerous publications, including the New York Times and The Atlantic.&nbsp;
In addition to his research, Dr. Sinclair is an advocate of healthy aging. He is the author of two books, Lifespan: Why We Age—and Why We Don't Have To and The Genetics of Health: Understand Your DNA to Transform Your Life, which provides insights into the science of aging and how to live a longer, healthier life. He is also the co-founder of the Institute for Aging Research and Education, which is dedicated to advancing the science of aging and promoting healthy aging.
Dr. Sinclair is a highly respected scientist and professor, and his work has been recognized with numerous awards and honors. He was named one of the world’s most influential people by Time Magazine in 2019 and is a recipient of the prestigious Albert Einstein Award for Outstanding Achievement in the Life Sciences. He has also been honored with the Breakthrough Prize in Aging Research and the American Society for Cell Biology’s worldwide recognition award for his research on aging.

Joe Rogan is an American stand-up comedian, martial artist, sports commentator, podcast host, and actor. He is best known for his podcast, The Joe Rogan Experience, which is one of the most popular podcasts in the world, with over 11 million downloads per month.
Rogan began his career as a stand-up comedian in 1988 and has since released seven comedy specials. He has also appeared in several films and television shows, including NewsRadio, Fear Factor, and The Man Show. He has also served as a color commentator for the Ultimate Fighting Championship (UFC) since 1997.
Rogan has gained a large audience through his podcast, which is available for free on YouTube, iTunes, and Spotify, and on his website. His podcast features a wide variety of topics, including current events, comedy, interviews with celebrities, and discussions with experts on science, philosophy, and psychology.
Rogan is also an avid martial artist, having trained in kickboxing, Brazilian jiu-jitsu, judo, and taekwondo. He is a black belt in Brazilian jiu-jitsu under Jean Jacques Machado and a black belt in 10th Planet Jiu-jitsu under Eddie Bravo.
Rogan is an advocate for a variety of causes, including the legalization of psychedelic drugs, gun control, and the environment. He has also been an outspoken critic of the Trump administration and a vocal supporter of Bernie Sanders.
Rogan's unique style of comedy, podcasting, and martial arts has made him one of the most recognizable figures in the media today. He is a polarizing figure, with many fans and detractors alike, but his influence on popular culture is undeniable.

Brian Armstrong is an American entrepreneur and businessman best known for co-founding and serving as the CEO of Coinbase, one of the world’s largest cryptocurrency exchanges. Armstrong is also a venture capitalist and philanthropist, investing in and supporting a range of innovative tech startups.
Armstrong was born in San Jose, California, in 1983. He attended Rice University in Houston, Texas, where he studied economics and computer science. After graduating in 2006, he worked as a software engineer for Airbnb for two years before launching his own software development and design firm, University Tutor.
In 2012, Armstrong co-founded Coinbase with Fred Ehrsam. Coinbase is a digital currency exchange that allows users to buy, sell, and store digital currencies like Bitcoin, Ethereum, Litecoin, and others. Coinbase also provides merchant services and various tools for developers.
Since its launch, Coinbase has become one of the most successful and widely-used cryptocurrency exchanges in the world. It has raised over $521 million in funding from venture capital firms, banks, and tech companies like the New York Stock Exchange.
In addition to his role at Coinbase, Armstrong is an active venture capitalist and philanthropist. He is an investor in a number of startups, including the cryptocurrency wallet Abra, the blockchain-based identity platform Civic, the stock trading platform Robinhood, the cryptocurrency payment processor Bitpay, the fintech company Ripple, and the digital currency exchange Kraken.
Armstrong is also a philanthropist, having donated millions of dollars to organizations such as the Human Rights Foundation, the SENS Research Foundation, and the Electronic Frontier Foundation. He has also created the GiveCrypto charity, which provides cryptocurrency donations to individuals in need around the world.
Overall, Brian Armstrong is a highly successful entrepreneur and businessman who has made a major impact in the world of cryptocurrency and technology. His continued innovation and philanthropy have helped to shape the future of digital currencies and the blockchain industry.

Brian

Nat Eliason is a highly successful entrepreneur, CEO, and founder of Growth Machine, an SEO-focused growth agency, and co-founder of Cup &amp; Leaf Tea. He is an experienced digital marketer, content strategist, and growth hacker.
Nat has a background in engineering and mathematics, which has helped him to become an expert in data analysis and optimization. He is a firm believer in using data to inform decisions and maximize returns. His work is highly sought after by major companies, startups, and individuals looking to improve their SEO presence and reach.
Nat is passionate about helping others grow their businesses and make the most out of their SEO efforts. He is constantly pushing the boundaries of what’s possible with SEO and is an advocate for the use of SEO to increase website visibility and traffic. He is also an expert in content marketing and has helped countless companies develop effective content strategies that have helped them to reach their goals.
Nat has been featured in prominent publications such as The Wall Street Journal, Forbes, Entrepreneur, and Inc. Magazine. He has also been a featured speaker at many tech conferences, such as SXSW, MozCon, and Content Marketing World.
Nat is passionate about giving back and is a supporter of numerous charitable causes, such as the World Wildlife Fund and the International Rescue Committee. He is also a co-founder of Cup &amp; Leaf Tea, a specialty tea company that donates a portion of its profits to organizations that support refugees.
In addition to being a successful entrepreneur, Nat is a family man. He is the proud father of two young boys and is devoted to his wife and children. He is an avid reader and a lover of the outdoors. He is also a passionate traveler and has visited many countries around the world. Nat loves to share his experience and knowledge with others and is an inspiring leader in the tech community.

Made to Stick

Deep Work

Nir Eyal is a bestselling author, entrepreneur, and lecturer on the topics of consumer psychology and behavior design. He is well-known for his book Hooked: How to Build Habit-Forming Products, which focuses on understanding how technology companies create products that users become addicted to.
Eyal has a background in business and psychology, having received his MBA from Stanford University and a BSc in Psychology from the University of Pennsylvania. He has worked in the tech industry for over a decade and has held executive positions at several companies, including Yahoo and Time Warner.
Eyal has also founded two tech companies, AdNectar and Insightera, and is an investor in several startups. He has been an advisor or board member for numerous companies, including Eventbrite, Product Hunt, and BloomThat.
In addition to his business career, Eyal has written several books, including Hooked, Indistractable: How to Control Your Attention and Choose Your Life, and The Business of Habit: Designing Products and Services That Create Loyalty. He also writes a popular blog and hosts a podcast called The Nir and Far Show.
Eyal is a sought-after speaker, presenting to audiences all over the world. He has been featured in publications such as The New York Times, The Wall Street Journal, and Forbes and has been a guest on many podcasts, including The Tim Ferriss Show and The Joe Rogan Experience.
If you are interested in gaining a better understanding of how to design products and services that capture and keep users’ attention, Nir Eyal is an excellent resource. His books, blog, podcast, and talks offer valuable insights into the world of consumer psychology and behavior design.

Johnnie Gomez is a designer and sticker collector based in Washington, DC. He is a Senior Brand Designer at Webflow and co-founder of Cruz Barcelona, a web-focused digital agency. Johnnie is a creative and highly motivated individual who loves to create and share his work with the world.
Johnnie has a passion for creating aesthetically pleasing designs and products that focus on communication and interaction. His work focuses on modern, simple, and clean visuals for digital media. He specializes in creating logos, illustrations, and web design. Johnnie is also an experienced typographer and enjoys creating custom fonts for clients.
Johnnie has a deep appreciation for art and culture. He is an avid collector of vintage stickers and has used his collection to create unique and creative pieces of art. His artwork has been featured in several publications, including Vogue, The Washington Post, and The New York Times.
Johnnie also has a passion for teaching and mentoring. He has taught classes at the Corcoran College of Art and Design and at the Parsons School of Design. He has also mentored many young designers in the DC area and has been a keynote speaker at several conferences.
Johnnie is a passionate believer in the power of collaboration. He believes that by working together, we can create amazing things. He is always looking for ways to collaborate with other designers and artists.
Johnnie is an active member of the Washington, DC, design community. He is a founding member of DC Design Week, a week-long festival celebrating the design and creative community in the DC area. He is also a co-organizer of the DC Sticker Expo, an annual event that showcases the best sticker artists from around the world.
Johnnie Gomez is a talented designer, artist, and mentor. His passion for design and art is evident in every project he works on. He is passionate about teaching and mentoring and is always looking for ways to collaborate with other designers and artists. He is an inspiring role model for young designers and a great asset to the DC design community.

Johnnie

The Design of Everyday Things

Reid

Blitzscaling

Mark Zuckerberg is an American entrepreneur and businessman who is the co-founder, CEO, and chairman of Facebook, one of the largest social networking platforms in the world. He co-founded Facebook with a group of fellow students at Harvard University in 2004. Since then, the platform has grown to become one of the world's most popular and influential websites, with more than 2 billion monthly active users.
Zuckerberg is known for his ambitious vision for the future of technology and for his focus on building connections between people through social media. In addition, he has been involved in several philanthropic efforts throughout his career, including the launch of the Chan Zuckerberg Initiative, a philanthropic organization that he and his wife, Priscilla Chan, founded in 2015. The organization focuses on advancing human potential and promoting equal opportunity through education, healthcare, science, and the arts.
In addition to his philanthropy and his leadership of Facebook, Zuckerberg is known for his strong interest in technology and innovation. He has advocated for developing new technologies such as artificial intelligence, virtual reality, and connectivity technologies. In addition, he has spoken publicly about these technologies' potential to change how we live and work.
He is also a controversial figure, mainly due to privacy concerns and how Facebook has been used to spread misinformation. He has faced much criticism for how the platform has been used to spread misinformation and political propaganda. He has also faced criticism for how the forum has been used to spread misinformation and political propaganda. In response to these issues, Zuckerberg has acknowledged the problems and has said that Facebook is working to address them.
Mark Zuckerberg has been ranked among the most powerful and influential worldwide in various publications and surveys. He continues to be a significant figure in the technology and business industry.
Facebook was created as a social networking platform for college students, but it quickly expanded to include users of all ages. The platform allows users to create profiles, share information, and connect with friends and family. It also offers a range of features and services, such as creating and joining groups, events, and pages and sharing photos, videos, and other types of content.
Since the launch of Facebook, Zuckerberg has been actively involved in the company's operations and has played a vital role in the company's growth and development. He has been credited with shaping the company's vision and strategy and leading its day-to-day operations. Under his leadership, Facebook has grown to become one of the world's most valuable and profitable companies, with a market capitalization of over $800 billion.

Mark

Creativity, Inc.

David Heinemeier

Seth Godin is an American entrepreneur, author, speaker, and thought leader. He is best known for his work in marketing, and he has written 18 international bestsellers, including Tribes, Permission Marketing, Purple Cow, and The Dip. He is the founder of several companies, and he currently serves as the founder and CEO of The Domino Project and Squidoo.
Godin has been a leader in the marketing industry for more than 20 years, and he has become one of the most influential and respected voices in the industry. His books have been translated into 35 languages, and his blog is one of the most popular in the world. He has also been featured in many prestigious publications, including The New York Times, The Wall Street Journal, The Economist, and Fast Company.
Godin is a strong advocate for the use of digital marketing, and he has been instrumental in the development of many innovative marketing strategies. He is a proponent of permission marketing, which involves building relationships with customers instead of using intrusive advertising. He also believes in the importance of giving away content for free as part of a customer acquisition strategy. Additionally, Godin is a strong believer in the power of storytelling to engage and inspire customers.
Godin is also a sought-after speaker, and he has given keynote addresses and lectures around the world. He is a frequent guest on radio and television programs, and he has been a keynote speaker at conferences such as TED, South by Southwest, and PopTech. He also regularly speaks at universities and colleges, and he has been a visiting professor at several universities.
In addition to his work in marketing, Godin is an active philanthropist and a proponent of social change. He is a vocal advocate for education reform, and he has worked with several organizations to improve access to education in underserved communities. He is also a strong supporter of animal rights and environmental protection.
Godin's work has been recognized with several awards, including the Tribeca Disruptive Innovation Award and the Marketing Hall of Fame Award from the American Marketing Association. His books have also been selected as “Best Books of the Year” by the New York Times and BusinessWeek.

Seth

Rework

Nick

Jake Knapp is an inventor, designer, and author. He is most well-known for inventing the Design Sprint, a five-day process for solving problems and creating new products, services, and strategies. He is also a New York Times bestselling author, having written two books, Sprint and Make Time.&nbsp;
As a design thinker, Jake has worked with some of the world’s leading companies, such as Slack, LEGO, IDEO, and NASA. He has coached on design strategy and time management, helping these companies take their products and services from ideas to reality.
An advocate of the design-thinking approach, Jake has been a keynote speaker at conferences and workshops around the world. He has been featured in The New York Times, The Wall Street Journal, The Guardian, Wired, and Forbes and has been invited to TEDx and Google's Zeitgeist conferences to discuss his methodologies.
Jake is currently a Design Partner at Google Ventures, where he helps companies use design sprints to create innovative products and services. He also serves as a lecturer at Stanford University's Hasso Plattner Institute of Design, where he teaches Design Thinking and Design Sprints.
Jake has a passion for creating and innovating, and his approach to design has helped countless companies realize their potential. He is a firm believer that with the right combination of processes, people, and tools, any problem can be solved.

Jake

Superintelligence

Ryan

Sophie Bakalar is a venture capitalist. She is currently a Partner at Lux Capital, a venture capital firm that invests in scientific and technological companies. Before joining Lux Capital, Bakalar worked as an analyst at Bessemer Venture Partners and a consultant at McKinsey &amp; Company.
She has workedBeforeBeforewithin the venture capital industry for several years and has experience in various sectors, including healthcare, energy, and technology. She is also a member of the board of several companies, including Guardant Health, Osmo, and Celularity.
As a venture capitalist, her role is to help identify, evaluate, and invest in early-stage companies with the potential for significant growth. She also works closely with the companies she has invested in to help them develop and grow their businesses.

Sophie

Hooked

Andrew Wilkinson is an American entrepreneur and venture capitalist. He is the founder and CEO of Tiny, a venture capital fund that invests in technology startups, and MetaLab, one of the world’s top design agencies.
Born and raised in Vancouver, Canada, Andrew is a self-taught software developer and designer. He started his career at IBM, where he learned to develop software and design user interfaces. After a few years, he left IBM to pursue his own entrepreneurial endeavors and founded MetaLab in 2006.
At MetaLab, Andrew was able to turn his design and development expertise into a successful business. He grew the company into one of the world’s top design agencies, creating digital products and services for clients like Apple, Google, Microsoft, and Twitter.
In 2010, Andrew started Dribbble, a popular design community, and in 2013, he created Flow, an app development platform and design system. He is also a venture capitalist, having invested in over 25 tech startups, including Venmo, Instagram, and Uber.
Andrew is a firm believer in the power of design and technology, and he is passionate about creating meaningful user experiences. He is a frequent speaker at industry events, and he is committed to helping the next generation of entrepreneurs and designers reach their potential.

Andrew

Bad Blood

Steve Aoki is an American DJ, record producer, music executive, entrepreneur, and philanthropist. He is the founder of the Steve Aoki Charitable Fund, which has raised millions of dollars for global humanitarian relief organizations. Aoki is best known for his wild, energetic performances and his signature style of electro-house music. He has released six studio albums, collaborated with numerous artists, and been nominated for two Grammy Awards.
Aoki was born in Miami and raised in Newport Beach, California. His father, Hiroaki Aoki, founded the Benihana restaurant chain. Steve Aoki was a DJ at local clubs in Los Angeles before signing a record deal with Dim Mak Records in 1996. He began releasing his own music in 1998, and his first album, Pillowface and His Airplane Chronicles was released in 2004.
Aoki has since become one of the most successful and recognizable DJs in the world. He has collaborated with some of the biggest names in music, including Fall Out Boy, Linkin Park, Kiiara, and will.i.am. He has released chart-topping singles such as “Boneless” and “I'm in the House,” as well as remixes of songs by artists like Lady Gaga and Lil Jon.
Aoki is also known for his wild, energetic performances, often involving crowd surfing, cake throwing, and champagne showers. He has been called the “Madman of EDM” and the “King of Partying.” He has performed at some of the biggest music festivals in the world, including Ultra Music Festival, Electric Daisy Carnival, and Tomorrowland.
As well as his music career, Aoki is also an entrepreneur and philanthropist. He founded his own record label, Dim Mak Records, in 1996. He has also launched several businesses, including Dim Mak Fashions, a clothing line, and Dim Mak Collection, a furniture line.
In 2012, Aoki founded the Steve Aoki Charitable Fund, which has raised millions of dollars for global humanitarian relief organizations. He has been nominated for two Grammy Awards and has won several awards from the International Dance Music Awards.

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Getting Real

194 pages, 2006

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