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Frenemies
368 pages, 2018
Advertising and marketing touch on every corner of our lives and are the invisible fuel powering almost all media. Complain about it though we might. Without it, the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Complenemies is Ken Auletta's reckoning with an industry under existential assault.
In Frenemies, Ken Auletta explores the evolving world of advertising. He shows how traditional advertising methods are being challenged by digital platforms. It's a fascinating look into how the industry is adapting to new technologies and consumer behaviors.
Auletta digs into the importance of data in modern advertising. He shows how companies are using data to target their ads more effectively and how this is changing the relationship between advertisers and consumers. It's a must-read for anyone interested in the power of data.
Trust plays a crucial role in the advertising industry, as Auletta highlights in Frenemies. He explores how trust between advertisers, agencies, and consumers is being tested in the digital age. It's a thought-provoking look into the challenges and opportunities of building trust in a data-driven world.
Social media has revolutionized advertising, and Auletta takes a deep look into this in Frenemies. He explores how platforms like Facebook and Twitter have become powerful tools for advertisers, but also how they've created new challenges. It's a fascinating exploration of the impact of social media on advertising.
In Frenemies, Auletta gives us a glimpse into the future of advertising. He explores how new technologies like AI and VR could transform the industry. It's a great read for anyone interested in where advertising is headed.
Quotes 5
Ken Auletta's 'Frenemies' is a must-read for anyone interested in the future of the advertising industry.
Bill Gates - Microsoft Co-founder'Frenemies' provides a deep insight into the evolving world of advertising. It's a compelling read.
Sheryl Sandberg - Facebook COOAuletta's 'Frenemies' is a fascinating exploration of the advertising industry's transformation in the digital age.
Tim Cook - Apple CEO'Frenemies' is a captivating read that delves into the complexities of modern advertising.
Elon Musk - Tesla CEOKen Auletta's 'Frenemies' is an insightful examination of the changing landscape of advertising.
Jeff Bezos - Amazon Founder