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Eating Big Fish

368 pages, 2009

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders is a book by challenger brand expert, leading international speaker and award-winning business consultant Adam Morgan. 

The second edition has been revised and updated for 2009 and contains new interviews, case histories, a new chapter, updated main chapters and exercise material. Special downloadable additional material such as weblinks to view interviews online is available.

Challenger Mindset

In Eating Big Fish, Adam Morgan emphasizes the importance of adopting a challenger mindset. This means not being afraid to go against the grain and challenge the status quo. It's about being bold, innovative, and daring in your approach to business.

Lighthouse Identity

Morgan introduces the concept of a 'Lighthouse Identity'. This is a unique, strong, and consistent brand identity that stands out like a lighthouse in the sea of competition. It's about being different and making sure your customers can easily identify and remember you.

Thoughtful Disruption

The book encourages businesses to disrupt their markets thoughtfully. This doesn't mean causing chaos, but rather introducing new ideas or ways of doing things that shake up the industry and attract attention.

Leveraging Constraints

Adam Morgan suggests that constraints can actually be a good thing. Instead of seeing them as obstacles, he encourages businesses to see them as opportunities for creativity and innovation. It's about making the most of what you have and turning challenges into advantages.

Importance of Culture

Eating Big Fish also explores the importance of culture in a business. A strong, positive culture can drive a company forward and help it overcome challenges. It's about creating an environment where everyone is aligned and working towards the same goal.

Quotes 5

Eating Big Fish is a must-read for anyone seeking to make their mark in the world. It's a guidebook for those who dare to challenge the status quo.

Seth GodinSeth Godin - Marketing Guru

Adam Morgan's Eating Big Fish is a compelling narrative that provides a fresh perspective on business strategy. It's a game-changer.

Malcolm GladwellMalcolm Gladwell - Bestselling Author

Eating Big Fish is a revolutionary book that challenges the traditional business mindset. It's a must-read for every entrepreneur.

Guy KawasakiGuy Kawasaki - Silicon Valley Evangelist

Eating Big Fish is a powerful book that inspires us to think differently about our approach to business. It's a catalyst for change.

Simon SinekSimon Sinek - Motivational Speaker

Eating Big Fish is a game-changer. It's a blueprint for those who are not afraid to challenge the giants in their industry.

Gary VaynerchukGary Vaynerchuk - Entrepreneur, Speaker
Seth GodinMalcolm GladwellGuy KawasakiSimon SinekGary Vaynerchuk

Recommendations

1
Vinod Khosla, entrepreneur and investor and technology and venture capitalist, Recommending BestBooks

Vinod Khosla

entrepreneurinvestortechnologyventure capitalist

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