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Eating Big Fish
368 pages, 2009
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders is a book by challenger brand expert, leading international speaker and award-winning business consultant Adam Morgan.
The second edition has been revised and updated for 2009 and contains new interviews, case histories, a new chapter, updated main chapters and exercise material. Special downloadable additional material such as weblinks to view interviews online is available.
In Eating Big Fish, Adam Morgan emphasizes the importance of adopting a challenger mindset. This means not being afraid to go against the grain and challenge the status quo. It's about being bold, innovative, and daring in your approach to business.
Morgan introduces the concept of a 'Lighthouse Identity'. This is a unique, strong, and consistent brand identity that stands out like a lighthouse in the sea of competition. It's about being different and making sure your customers can easily identify and remember you.
The book encourages businesses to disrupt their markets thoughtfully. This doesn't mean causing chaos, but rather introducing new ideas or ways of doing things that shake up the industry and attract attention.
Adam Morgan suggests that constraints can actually be a good thing. Instead of seeing them as obstacles, he encourages businesses to see them as opportunities for creativity and innovation. It's about making the most of what you have and turning challenges into advantages.
Eating Big Fish also explores the importance of culture in a business. A strong, positive culture can drive a company forward and help it overcome challenges. It's about creating an environment where everyone is aligned and working towards the same goal.
Quotes 5
Eating Big Fish is a must-read for anyone seeking to make their mark in the world. It's a guidebook for those who dare to challenge the status quo.
Adam Morgan's Eating Big Fish is a compelling narrative that provides a fresh perspective on business strategy. It's a game-changer.
Eating Big Fish is a revolutionary book that challenges the traditional business mindset. It's a must-read for every entrepreneur.
Eating Big Fish is a powerful book that inspires us to think differently about our approach to business. It's a catalyst for change.
Eating Big Fish is a game-changer. It's a blueprint for those who are not afraid to challenge the giants in their industry.
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