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Duct Tape Marketing Revised and Updated
304 pages, 2011
business & management
1082 booksIn his book, John Jantsch challenges small business owners to develop and execute a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. A renowned marketing guru and small business coach, he has become a leading advisor on how to build and grow a thriving business.
Duct Tape Marketing shows you how to develop and execute a strategic marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic approach to marketing rather than being constantly won over by “marketing ideas of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.
John Jantsch emphasizes that marketing should not be seen as a one-off event, but rather as a system. This system should be consistent, predictable, and scalable. It's not about the occasional ad or social media post, but about a comprehensive strategy that works together to drive results.
Jantsch encourages readers to dig deep into understanding their ideal customer. This involves researching their needs, wants, and pain points. By knowing your customer intimately, you can tailor your marketing efforts to speak directly to them, making your message more effective.
In Duct Tape Marketing, the author stresses the importance of having a unique selling proposition (USP). This is what sets you apart from your competitors. It's not just about what you sell, but how you sell it and why your customers should choose you over others.
Jantsch suggests that content marketing is a powerful tool for small businesses. By creating valuable, relevant content, you can attract and engage your target audience. This not only helps to build trust and credibility but also improves your SEO ranking.
Finally, Jantsch reminds us that it's crucial to measure the success of your marketing efforts. By tracking your results, you can see what's working and what's not, allowing you to adjust your strategy accordingly. So, don't forget to check your progress regularly.
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John Jantsch's Duct Tape Marketing is a game-changer. It's a must-read for every business owner seeking to make their marketing efforts more effective and profitable.
Michael Gerber - Entrepreneurship GuruDuct Tape Marketing is a great read for anyone in business. It has changed the way I think about marketing and how I approach my own business.
Guy Kawasaki - Marketing SpecialistJohn Jantsch's Duct Tape Marketing is a refreshing take on the complex world of marketing. It's a must-read for anyone looking to improve their marketing strategy.
Seth Godin - Author, Entrepreneur