Direct from Dell

In Direct from Dell, Michael Dell shares how he built a multi-billion dollar company by selling computers directly to consumers. This approach allowed him to cut out the middleman and pass the savings onto the customers. If you're in business, it's worth exploring how direct selling could work for you.

Dell didn't just sell computers; he revolutionized the industry. He was always looking for ways to improve and innovate, which is a big reason why his company became so successful. So, take a leaf out of his book and always be on the lookout for ways to innovate in your own business.

One of the key lessons from Direct from Dell is the importance of focusing on the customer. Dell's business model was all about meeting the needs of the customer, and this customer-centric approach was a big part of his success. So, take a look at your own business and see if there are ways you could be more customer-focused.

Dell didn't build his company alone. He had a strong team around him, and he knew how to get the best out of them. If you're running a business, it's worth researching how you can build and motivate a strong team.

In the book, Dell is open about the mistakes he made along the way. But he also shows how he learned from these mistakes and used them to improve his business. So, don't be afraid to make mistakes, but make sure you learn from them.