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Customers Included
190 pages, 2015
Why do so many businesses fail to design products and services that meet the needs of their target customers? Customer Included provides a roadmap for any executive or entrepreneur who wants to create better products and services.
Using real-world case studies—from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber—the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Authors Mark Hurst and Phil Terry demonstrate how businesses benefit from adopting a strategic, customer-inclusive approach that generates results.
In 'Customers Included', Mark Hurst emphasizes the importance of including customers in the decision-making process. He believes that businesses often overlook this crucial aspect, leading to products or services that don't meet customer needs. So, take a look at your business strategy, are your customers included?
Hurst uses real-life examples to illustrate his points in 'Customers Included'. These case studies provide a practical understanding of how businesses can succeed or fail based on their customer inclusion strategies. It's a great way to see the theory in action.
One of the key takeaways from 'Customers Included' is the importance of customer experience. Hurst argues that businesses should focus on creating a positive experience for their customers, as this can lead to increased loyalty and sales. So, it's time to check how your customers feel about your business.
Hurst also explores common mistakes businesses make when it comes to customer inclusion. By understanding these pitfalls, you can avoid them and ensure your business is truly putting customers first. It's a great way to learn from others' mistakes.
Finally, 'Customers Included' is packed with practical advice. Hurst provides actionable steps that businesses can take to include customers in their decision-making process. So, if you're looking to improve your business, this book could be a great place to start.
Quotes 5
Customers Included is a must-read for anyone who wants to understand the true path to success in business. It's not about the product, it's about the customer.
Seth Godin - Marketing GuruCustomers Included is a brilliant book that highlights the importance of including customers in every aspect of business. It's a game changer.
Don Norman - Design ThinkerCustomers Included is a powerful book that will change the way you think about business. It's a must-read for anyone who wants to succeed in the modern world.
Tim O'Reilly - Tech PublisherCustomers Included is a game changer. It's a must-read for anyone who wants to succeed in business.
Guy Kawasaki - Silicon Valley EvangelistCustomers Included is a must-read for any entrepreneur. It's a game changer that will revolutionize the way you think about business.
Steve Blank - Startup GuruRecommendations
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