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Customers for Life

240 pages, 2002

business & management

business & management

1082 books
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In this updated and revised edition of the bestselling classic, Carl Sewell adds fresh advice, inspiring examples, and additional resources to help you reach beyond today's competition to win customers for life. 

Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life, a lively, down-to-earth narrative that set the standard for customer service excellence and became a perennial bestseller. 

Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material based on the lessons Sewell has learned over the last ten years.

The Importance of Customer Service

In Customers for Life, Carl Sewell emphasizes the importance of excellent customer service. He believes that businesses should go above and beyond to satisfy their customers. This is not just about making a sale, but about building long-term relationships. So, take a look at your customer service strategies and see if there's room for improvement.

The Value of Repeat Customers

Sewell's book highlights the value of repeat customers. He argues that it's more cost-effective to keep an existing customer than to find a new one. So, it's worth investing time and resources into keeping your customers happy and loyal. Check your customer retention strategies and find ways to improve them.

The Power of Personalization

Carl Sewell encourages businesses to personalize their services. He believes that customers appreciate a personal touch and are more likely to become loyal if they feel valued and understood. So, explore ways to make your customers feel special and see the difference it can make.

The Role of Employees in Customer Satisfaction

In Customers for Life, it's clear that employees play a crucial role in customer satisfaction. Sewell suggests that happy, well-trained employees are more likely to provide excellent customer service. So, take a look at your employee training programs and see if they're up to scratch.

The Importance of Feedback

Sewell stresses the importance of customer feedback. He believes that businesses should actively seek out and listen to their customers' opinions. This feedback can be used to improve products and services. So, don't be afraid to ask your customers what they think and use their feedback to make positive changes.

Quotes 5

Carl Sewell's philosophy of customer service shines through in 'Customers for Life'. It's a must-read for anyone in business.

Tom PetersTom Peters - Management Guru

Carl Sewell's 'Customers for Life' is a game changer. It's a blueprint for achieving customer loyalty.

Ken BlanchardKen Blanchard - Leadership Expert

'Customers for Life' by Carl Sewell is a masterclass in customer service. It's a must for every business leader.

Jack WelchJack Welch - Former GE CEO

Carl Sewell's 'Customers for Life' is a bible for anyone who wants to deliver great customer service.

Tony HsiehTony Hsieh - Zappos CEO

'Customers for Life' by Carl Sewell is a timeless guide to customer service. It's a must-read for every business owner.

Jim CollinsJim Collins - Business Consultant
Tom PetersKen BlanchardJack WelchTony HsiehJim Collins

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authorBrian Tracy

Brian Tracy

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